Email Marketing 29 Jun 2005 04:06 am
The Simple Secret of Writing An Irresistable Email…
“The Simple Secret of Writing An Irresistable Email That Less Than One In A Hundred Email Marketers Have A Clue About!”
Internet Marketing since all follow up requires email), you have to write your emails to factor in the Psychology of the Inbox.
How do you overcome the challenges inherent in reaching your subscriber/prospect on your list?
You have to understand how they think and feel as they go through their email and adapt your emails so that they stand out from the rest.
And it all comes down to one critical challenge: will your subscriber open and read your email.
Here’s the problem…
To open your email, or not to open your email, is not a very important question to your subscriber as he or she sits at the computer facing an ever replenished inbox stuffed with junk email.
But how your subscriber answers that question is probably the most important challenge you face in Internet marketing.
After all, you can write the most heartfelt recommendation on an affiliate product you just love…but if nobody on your list bothers to open it, your campaign is sunk.
Today I’m going to talk about how you can help your subscribers to want to open your emails as soon as they get them – and read them eagerly from beginning to end.
Let’s start at the beginning and look at why some emails get opened and some don’t.
It’s essential to understand that our brains constantly filter the
information we receive from the world to alert us to anything that is either interesting or threatening to us.
What’s even more important to realize is that the brain filters all the uninteresting or non-threatening stuff out BEFORE we become conscious of the information.
What this means you may have one shot to get the attention of your reader in the subject line before it gets deleted.
The good news is that you can learn how to write subject lines and emails that stand out and demand to be opened.
How?
The brain filters for things that are different. For example the italics makes you notice the text more. It looks different.
Now, you can’t use special fonts in your subject line, or even italics, so that won’t help you get your email opened.
You’re going to have to rely on saying something truly interesting that gets the attention of your readers.
Of course, spammers use provacative subject lines just to get the email opened. But, remember, our mission is to get a sale and when your reader realizes that he has been tricked once he see the garbage inside the email…you get annoyed and click delete.
So you don’t want to trick people to open an email…annoyed people don’t buy.
Instead of tricking people, I go for curiosity. Unlike tricking someone, which is false, curiosity can be satisfied.
The better you control your subscribers curiosity, the better response you will get from your campaigns.
And curiosity is generated when the reader’s brain filter doesn’t fully know HOW to rank the content because it doesn’t have all the information…and the brain is drawn to complete the information to make the determination of what it means to you.
I try to make my subject lines generate ‘curiosity’ and then deliver what I promised in the email. That way the reader will be more disposed to want to buy if I have made a compelling offer.
So, I go for curiosity and implied benefit as triggers to get my email noticed.
And it works.
Hey, if curiosity is powerful enough to kill a cat, it should be good enough to get your email read, right?
Well, you can’t just write a catchy subject line and leave it at that.
After all, just opening your email doesn’t get you paid…your reader has to be compelled to take an action that results in a sale.
The challenge then is…now that you got your subscriber to open the email, how do you keep your reader glued to your email until they’ve finished reading it?
Curiosity.
Your writing must always leave some question unanswered from the moment your reader sees the subject line to the point where they take whatever action you want them to.
Realize that because of how email works, you have to do this not only in your email, but in the subject line as well.
The formula I use is to set up curiosity in the subject line and then continue to leave some part of the curiosity unanswered until they finish reading my email…or take action (by clicking on a link in my email, for example).
Go ahead and re-read emails that have captivated your interest and watch to see if curiosity played a part in keeping your attention.
It’s a very basic and powerful human desire to satisfy curiosity and if you incorporate it into your email marketing, you’ll be surprised at how much you can increase your response rates.
Craig Perrine
The List Profit Coach
—————————————————-
Craig Perrine is the author of “How To Turn Your Coreg List Into A Cash Cow In No Time Flat.” He is known as The List Profit Coach and is a leading expert on opt in list building. Craig helped create the Nitro List Builder Service to help anyone build a huge list overnight. Click here and learn exactly how to build your list and monetize it as quickly as possible:
List Profit Secrets
