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Ads Writing 17 Oct 2006 06:00 am

How to Write a Million-Dollar Ad…With One Finger

This article exposes the most important key for million dollar ads copywriting.

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Featured Article by Ben Settle

A couple weeks ago I got together with some local business owners to discuss the many “ins and outs” of marketing.

Eventually, they started asking me about copywriting, and wanted to know what one of the biggest “secrets” of copywriting is.

“It all comes down to your keyboard,” I said. “There’s a special key on your keyboard that, if you learn to use it, will let you create great copy almost on demand. Can you guess what it is?” I asked.

One of them said it was the exclamation mark.

Another said it was the period.

A couple people said the letter “f” (presumably for the word “free”).

A few others said it was the space bar or “return” key.

“You’re all wrong.” I said. “The most important key on your keyboard for copywriting is the ‘delete’ key.”

It’s true.

More million dollar ads are “written” with the plain old delete key than any combination of letters or words combined.

In fact, one of the best pieces of advice I ever got when I was starting out was, “uh, Ben, this is great copy — but it’s way too ‘wordy.’”

Since then, I’ve been relentless with the delete key.

You should, too.

Even if it means cutting out your favorite parts and even if it kind of hurts a little to do so.

This has always been one of the biggest “secrets” of great copywriting. And yet, it’s really no secret at all. It’s just common sense.

If you cut all the “fat” from your ads they’ll read a thousand times faster, smoother and easier — and skyrocket your response every single time.

So suck out those excess words and adjectives.

Cut those long-winded sentences in half.

Condense those 15 line paragraphs into one or two sentences that make the point.

In other words…

Delete, delete, delete — until you’re left with only the words and ideas you need to make the sale. With no meaningless tangents, irrelevant stories or bloated sentences in sight.

And then…when you’re absolutely certain you got it “right”…put it away for a week or two (or longer, if you can).

Then come back and cut it down even more. After getting away from it, I guarantee you’ll see even more fat to cut out.

Anyway, to make sure you never forget this important lesson, simply remember this:

When in doubt…delete it out.

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Do You Want to Discover the Proven Method which Allows ANYBODY to Earn Thousands of Dollars in an Extremely Short Time? Click Here to Discover the Internet Million Dollars Secrets Now:

==> http://www.internet-million-dollars.com

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Ben Settle is a direct response copywriter and author of “The Copywriter’s Cheat Sheet” — which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can get a free copy of his book and read his latest copywriting ideas and tactics at http://bensettle.com

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Ads Writing 10 Oct 2006 07:23 am

The Rich Jerk, the Right Jerk?

This article reveals the copywriting secrets behind Rick Jerk’s success. In case you don’t know, Rick Jerk is a top selling author selling “make money online” product in Clickbank marketplace.

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Featured Article by James Bradley

From an anonymous career of internet marketing success, the Rich Jerk has built an affiliate marketing empire, based entirely around the sales and promotion of the all powerful Rich Jerk E-Book.

He has revolutionized the “make tons of quick money on the internet” scene with such marvelously orchestrated precision, that his ebook sales are pushing the Rich Jerk to new horizons of mass wealth, throwing himself into the world of the wealthy and privileged.

Although it hasn’t been a ruff road for the Rich Jerk recently, there are some key elements he has developed that directly lead to his powerful presence and success on the web.

In terms of marketing, his approach to “selling” his e-book can teach all but the most experienced internet marketing guru’s a great deal about how people will react to his sometimes “rude and crude” sales pitch approach.

Listen Closely

1) The Rich Jerk, either by his own incredible design, or by sheer luck, has waited to unveil his “internet marketing secrets” until the most precise moment, when he knew a “hostile take over” would be more than simple enough.

2) From its arrival on the web, the Rich Jerk has had tens of hundreds of super-affiliates promoting his e-book, seemingly saturating the internet market quickly. But the buzz surrounding the richjerk program through powerful articles, like the one seen in Yahoo news, created such a strong sense of credibility to prospective entrepreneurs to purchase the popular ebook, that it seems the sky is the limit for the profits the Rich Jerk can pull.

3) He seems to attack you, saying “i’m better than you”, flashing cars, yachts, and luxury homes, forcing you to visualize what you will do with the money you make from purchasing his ebook. Even though you’ve heard all the promises before, he still gets you thinking.

4) After throwing jealousy at you, the Rich Jerk begins to lay out about 15 or 20 listed ways that he specifically uses to make his money online. The kind of info that just really makes you feel like “this could work for me” or “he’s so right, it seems clear now”. He promises to teach you about his profitable web sites, and even create one for you, assuring you that it is too difficult to find what’s making money and what isn’t on your own.

5) He has filled his sales page with images of his bank statements, checks received, paypal account statements, and more. Driving home even further how rich he is, and how rich you aren’t.

Then he goes for the jugular…

6) “I just bought two more cars and another mansion….did you?” -the Rich Jerk

…..did you?

“Well, if you are not convinced, I don’t give a s#@%*. Go ahead and keep making your measly couple of grand every month, or whatever pathetic amount you make. When you are fed up, you’ll be back.”- the Rich Jerk

Ouch, that kind of hurts……and then he has you.

Its so in your face, derogatory, and offensive, that you are practically forced to the purchase page just so you can feel good about yourself. He has battered and abused your ego so badly, that he has sold you without out ever trying to. How can he call you a pathetic moron, tell you to leave if you don’t like his attitude, and offer your measly money back, unless he is telling the truth?

He has been obnoxious and manipulative, not even breaking a sweat to get your hard earned $50.

And that is where the genius lies.

With that said, i’m still going to shell out the $49.95 and get my grip on a copy of the highly sought after rich jerk ebook. I’ll study the material, determine if its all he’s cracked it up to be, and then decide if its time to establish my own internet marketing offensive.

Here is the link to the Rich Jerk sales letter and web site, decide for yourself. Oh, but if you get offended easily, its in your best interest to avoid the web page, otherwise get ready to be attacked with a malicious grin.

The Rich Jerk ==> http://www.marktse.com/recommend/rich-jerk/

Wondering how i’m so positive the Rich Jerk is selling his ebook to make money online like they are going out of style, just check clickbank and see how long he has been the number one best selling affiliate program, competing against more than 10,000 other products. If that doesn’t say he’s selling, I don’t know what does.

==> http://www.internet-million-dollars.com

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Ads Writing 28 Sep 2006 08:36 am