MarkTse.com Internet Marketing Blog

Hi reader,

When I was just starting out with email marketing writing great sales copy was the hard part!

The basics of marketing any product starts with good copy – so I started, like everybody else, to learn to write excellent email copy.

These days copywriting courses are everywhere!

So where do you go?

Here is an excellent place that I can recommend to you and feel good about you getting the best help available:

==> www.marktse.com/cb.php/igloo/blog/

To Your Copywriting Success,

Mark Tse

“The solution to your lackluster results or desire to improve current sales is found in one word. Emotion. Buying decisions are based upon emotion and later backed up by logic.” – Mike Jezek

This article reveals three ways to emotionally-charge your sales letter writing and increase your conversion and sale rates.

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Featured Article by Mike Jezek

Are you frustrated that your sales letter isn’t getting results? Do you wonder how to improve your sales letter writing? If you said, “yes” to either of these questions then I invite you to read on as you will be richly rewarded.

In the next few moments you are going to discover how to instantly amplify the selling power of your direct mail and web copy. Enabling you to potentially break sales records and outsell your competition.

The solution to your lackluster results or desire to improve current sales is found in one word. Emotion. Buying decisions are based upon emotion and later backed up by logic.

Here’s how legendary sales letter writer Robert Collier put it: “Appeal to the reason, by all means.
Give people a logical excuse for buying that they can tell to their friends and use to salve their own consciences. But if you want to sell goods, if you want action of any kind, base your real urge upon some primary emotion!”

So how do you inject more emotion into your sales letter writing and thus turbo-charge the selling power of your copy? Here are 3 ways to emotionally-charge your sales letter writing:

Emotionally-charged Sales Letter Writing

1. Stir Up Pain:

Here’s where you want to get inside the heads of your readers. Focus on how they have this problem (that your product solves) and that because of this problem, they’re hindered, frustrated, troubled and unable to attain their deepest desires because this problem lingers.

You want to agitate their perceived problem and make it seem worse than it really is. You can do this by telling them stories, facts, case histories and linking their problem to bad scenarios to persuade and influence them into believing your product is the solution to their problem.

2. Mesmerizing Stories:

Stories evoke emotion. Watch a tragedy, you’ll feel sad. Watch a sci-fi movie and you’ll probably feel excitement. Watch a horror flick and you’ll more than likely feel scared. My advice to you, is to weave stories into writing your sales letter that stir up hope in attaining a goal, avoiding trouble or achieving a dream.

You can also craft stories detailing what happened to someone who never took action to solve the problem your product or service is intended to solve. This kind of story will produce fear of loss, which is more powerful than desire to gain in most people.

Or use stories that have a ‘human’ element to it. Simply tell a story about someone whom your readers can easily relate to, describing their problem and the frustrations that go with it in detail. And then, illustrate how this person used your product and solved their problem. Consequently making their life or business much better. This kind of story creates a type of “Social Proof”- meaning it cultivates a follow the leader response.

3. Use Emotional Words Instead Of Logical Words:

It’s no surprise that some words fire off stronger emotions than others. Words like abortion, pro-life, Soviet, or dictator have an immediate effect. Other less controversial words such as mom, dad, family, home, friends, sister, and brother have strong emotional impact. You need to evaluate your target market and find out what key words your market really reacts too.

The key thing to remember is that just about every word has an emotional element to it. If your offer is greed oriented, then words and phrases like “money”; “get rich” ; “six-figures”; and “make money easily” will excite your readers.

Ideally you want to use many small, one syllable words that your prospects can relate an emotion to. Pick five or six key words that’ll stir up the emotion you want in your reader and subtly plant them throughout the sales copy to spark an emotional reaction.

Whether you’re vexed by a sales letter that gets poor results or you already have a sales letter that’s getting decent results, you now realize what to do to make it sell more. You simply make your sales letter writing more emotionally-charged and you should see a rise in sales and profits.

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Mike Jezek is the creator of Mega-Persuasion Psychology, the science behind “Irresistible Copywriting”.

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“Don’t worry about the competition a product may or may not have. If you have an exceptional product and great marketing then you will be able to squash any competition out there.” – Matt Bacak

This article exposes the most important key for million dollar ads copywriting.

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Featured Article by Ben Settle

A couple weeks ago I got together with some local business owners to discuss the many “ins and outs” of marketing.

Eventually, they started asking me about copywriting, and wanted to know what one of the biggest “secrets” of copywriting is.

“It all comes down to your keyboard,” I said. “There’s a special key on your keyboard that, if you learn to use it, will let you create great copy almost on demand. Can you guess what it is?” I asked.

One of them said it was the exclamation mark.

Another said it was the period.

A couple people said the letter “f” (presumably for the word “free”).

A few others said it was the space bar or “return” key.

“You’re all wrong.” I said. “The most important key on your keyboard for copywriting is the ‘delete’ key.”

It’s true.

More million dollar ads are “written” with the plain old delete key than any combination of letters or words combined.

In fact, one of the best pieces of advice I ever got when I was starting out was, “uh, Ben, this is great copy — but it’s way too ‘wordy.’”

Since then, I’ve been relentless with the delete key.

You should, too.

Even if it means cutting out your favorite parts and even if it kind of hurts a little to do so.

This has always been one of the biggest “secrets” of great copywriting. And yet, it’s really no secret at all. It’s just common sense.

If you cut all the “fat” from your ads they’ll read a thousand times faster, smoother and easier — and skyrocket your response every single time.

So suck out those excess words and adjectives.

Cut those long-winded sentences in half.

Condense those 15 line paragraphs into one or two sentences that make the point.

In other words…

Delete, delete, delete — until you’re left with only the words and ideas you need to make the sale. With no meaningless tangents, irrelevant stories or bloated sentences in sight.

And then…when you’re absolutely certain you got it “right”…put it away for a week or two (or longer, if you can).

Then come back and cut it down even more. After getting away from it, I guarantee you’ll see even more fat to cut out.

Anyway, to make sure you never forget this important lesson, simply remember this:

When in doubt…delete it out.

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Ben Settle is a direct response copywriter and author of “The Copywriter’s Cheat Sheet” — which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can get a free copy of his book and read his latest copywriting ideas and tactics at bensettle.com

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