MarkTse.com Internet Marketing Blog

“Teaser content does succeed very well in creating a sense of curiosity. If it is handled well, and is not the only content in the public part of the site, then it can serve as a good introduction to the benefits of your paid membership.” – Rebecca Prescott

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f you’ve had a look at a few content rich membership sites recently, you may have noticed they use teaser articles. This is where they print an excerpt of the article, with an active link to read the full article. Only problem is, the full article is usually under virtual lock and key – you discover, upon clicking the link, that you have to be a member to read the full article.

So, is this a good way to get members to join your site or not?

The Reader Experiences Frustration …

I don’t know about you, but I get pretty frustrated when I click a link that says, ‘To read the full article, click here’, only to find out they want my money first!

I guess if it was more obvious that this was members-only content, I would be more philosophical. But once I’ve clicked, waited for the page to load, only to find out I was essentially wasting my time, I feel a bit ripped off. It certainly doesn’t put me in a ‘buy’ mood. I haven’t yet joined a membership site when that was my introduction to it.

The Balance Between Arousing Curiosity – And Annoying People

I can understand why membership owners do it (aside from the fact that this is probably how their membership manager is set up). You want to get people interested in joining your site, but you don’t want to give them everything for free.

Whilst this is a valid concern, I do think that if the teaser articles are the only content your non-member can read, you’re doing yourself a disservice.

By giving people some other blog posts or articles to read, you’re letting them see that you do indeed offer good quality information. It establishes your credibility, and effectively pre-sells your paid content.

Whilst not everyone will join your membership, at least by giving them some free content to read, you will somewhat allay that sense of frustration. And in the process, turn some visitors simply browsing, into buyers.

People are suspicious online. Not only do they have to worry about being ripped off by someone they don’t know, but many have bought poor quality products before, and are wary of doing so again. Your free content, without giving away everything, can go some way to easing that suspicion.

Teaser Content Does Have Its’ Place …

Teaser content does succeed very well in creating a sense of curiosity. If it is handled well, and is not the only content in the public part of the site, then it can serve as a good introduction to the benefits of your paid membership. It is only when it exists without any other freely available content, that there is a problem.

Content And Search Engine Traffic

There’s another reason you want to have some free content on your site. Given that it will be tightly themed around the niche your membership site is in, it has the potential to deliver you a lot of free traffic from the organic search results. That traffic is potential customers – gained at no cost to you. Without that search engine traffic, you’re going to have to work much harder at your marketing efforts.

Like any marketing, it is a matter of finding the balance between intriguing your visitor, whilst still conveying a sense of credibility about your membership. Teaser content on its’ own will provide curiosity, but not credibility. However, by adding other free content, in the form of blog posts or articles, you can have the best of both worlds. You are able to keep your premium content for your subscribers, whilst still giving your visitors a sense of what you’re about, and your depth of knowledge on your topic.

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Rebecca Prescott is the creator of The Easy Membership Toolkit, designed for regular folk who want a lucrative online business that allows them to spend less time in front of the computer, and more living their life. Click here to instantly download your free report on membership sites: www.membership.pickthebusiness.com/free-report.html You can find more information on creating a membership site here.

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“After you gain experience from reselling private label rights products, you will be able to take on a more advanced strategy when it comes to earning income in this area. There is nothing wrong with constantly researching.” – Marcel Vinson

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To your content success,

Mark Tse

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“If you get master resell rights to a product that means you can sell the product, the resell rights or master resell rights to your customers to make money… and your customers can do exactly the same.” – Michael Clements

This article reveals what are White Hat and Black Hat websites. It also helps you to decide which one you should build: White Hat or Black Hat website network.

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I came across an interesting discussion on a marketing forum recently that I’d like to relay to you now.

In it, Adsense marketers were discussing what percentage of their sites are white hat and which are black hat.

As an aside for a moment, a “white hat” website refers to it being “squeeky clean” and following all the search engine rules – a hand-built site offering original content and a quality experience for visitors.

“Black hat” sites, in contrast, utilize many “underhanded” or “didgy” techniques such as “borrowing” content in the form of articles, search engine results, RSS feeds and forum posts then using automated software to spit out hundreds if not thousands of low quality pages in a matter of minutes.

The search engines generally frown on these “black hat” techniques as they fill up their listings with hundreds of “junk” sites and make it increasingly hard for them to do their jobs – providing high quality results so users can find exactly what they’re looking for quickly and easily.

The claim by one marketer was that white hat sites take a long time to build (he’s right) and they are often penalized just as much by the search engines, so why bother?

The answer to that question is twofold.

Firstly, in my experience, a properly built and marketed white hat site *won’t* be penalized in the search engines (unless the owner decides to try some gray-area marketing tricks).

The second part of the answer is that black hat Adsense marketing is an arms race.

In nature species evolve to try and better each other’s weapons. A plant develops poisonous sap to try and prevent insects from eating it’s leaves. But then a caterpillar develops a way to “filter out” the toxins, so it can still eat the leaves, and then uses the toxins to make itself poisonous. In doing so it makes itself less attractive to predators and so actually is likely to live longer.

And so the never-ending battle continues.

If you take part in black hat strategies you must resign yourself to the fact that you will be the predator or worse, the parasite, in this arms race whilst the search engines represent the provider.

They continue to develop new techniques at a dizzying pace to remove black hat Adsense sites from their listings (and so reduce the income of those marketers) whilst the marketers themselves try to develop ever more powerful ammunition to try and go unnoticed.

If you’re happy with constantly having sites delisted or even banned, and having to constantly rebuild your network then go ahead, but remember that white hat sites have been, and continue to be, perrenial winners with the search engines.

And that’s likely to continue for a long time yet.

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