MarkTse.com Internet Marketing Blog

“There are a number of different things that can be tested including the length of the email, the type of offer, the format of the email, the tone used in the email, and even the time of day the email is sent.” - Sean Kenaston

This article exposes one secret method to increase your email marketing conversion rates fast and easy.

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Featured Article by Sean Kenaston

Are you shooting from the hip when you send out a commercial email? Do you simply write up a single email and then fire it off to your list and wait to see if you make any sales? If so, you could be leaving thousands of dollars on the table.

The sad fact is that most email marketers today perform their campaigns this way. With the cost of sending emails so cheap, why bother creating an effective, high converting email, when you can send another email out to your list in a couple days?

You don’t need to send more emails to your list to increase profits (and risk an increase in the number of people that unsubscribe). By performing some simple, straightforward testing, you can dramatically increase your conversions.

Here’s an example:

Let’s say you have a list of 30,000 subscribers and you want to get the highest conversion possible. You would first start by optimizing the number of people that open the email. This is probably one of the most important steps; after all, how can your sales letter sway people if they don’t even open the email?

Instead of emailing a sales pitch to all 30,000 subscribers, you would send four or five separate emails to 500 people from the list, each with its own subject line. For the sake of this example let’s say you send four separate emails, so that’s 2,000 emails sent.

You would then track the open rate for each type of email. Let’s assume that the four subject lines had the following open rates:

1. 17%
2. 3%
3. 9%
4. 12%

As you can see, there’s quite a big difference between the best and worst subject lines with respect to open rates.

So you now have a subject line that you can use, now what?

You now test different aspects of the email body. There are a number of different things that can be tested including the length of the email, the type of offer, the format of the email, the tone used in the email, and even the time of day the email is sent.

For this example, let’s say you’re testing the difference between using a soft sell and a hard sell. So, you would send out an email with the soft sell to 1,000 subscribers and then send out an email with the hard sell to 1,000 subscribers – both using the best subject line from your first test – and track the number of sales generated from each. It is important to use a separate tracking code in each email so you know where the sales were generated.

Let’s say that the first email with the soft sell generated 6 sales and the second email with the hard sell generated 2 sales. This would give you a 3.5% conversion rate for the first email (17% open rate x 1000 = 170 => 6 sales / 170 = 3.5%) and a 1.17 % conversion rate for the second email (17% open rate x 1000 = 170 => 2 sales / 170 = 1.17%).

Now that you have the highest converting email body and the best subject line, you can send your email to the remaining 26,000 subscribers from your list!

If you’re not convinced this testing is worth it, just plug the amount per sale you would be making into the numbers above. Use the worst subject line along with the lowest converting email body and compare your results to the best subject line along with the highest converting email body. You will be shocked by the difference!

Don’t over-sell your list in an attempt to increase your sales. The next time you run an email campaign, remember to follow these effective testing guidelines and skyrocket your conversions - and your profits.

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Sean Kenaston is an Associate Editor at Ratings Hub - the first and only ad and affiliate link free site that provides 100% user-based reviews of various Internet marketing products and services. It’s the only place on the Internet offering completely unbiased feedback on products used by every type of marketer, from beginner to guru and everyone in between. Visit www.ratingshubreview.com

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“In order to make more money with information products you need to either SELL MORE or REFUND LESS.” - Jimmy Brown

“When someone does us a favor, we feel that we “owe” him a favor in return. Conscientious people like to unburden themselves of obligations as soon as possible — and that seems to be especially true if the favors are owed to strangers.” - Keir Smith

This article the ultimate secret to improve your email marketing response rate - by using the Reciprocity Rule.

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Featured Article by Keir Smith

In “The Psychology of Persuasion”, Robert Cialdini tells the story of a university professor who was interested in how deeply people feel about reciprocity — how strongly they feel about paying back debts.

This professor had a theory that feeling indebted is such a psychological burden that people given unasked-for kindnesses often feel compelled to return them. He tested this principle by sending Christmas cards to a group of strangers. As he expected, a very large number of them sent holiday cards back to him.

Why did these people send cards back to a man they didn’t know? The professor believed it was because they felt a moral obligation to do so. The card was a little gift — and gifts create a sense of obligation. The easiest way to discharge this obligation was to send a card back. The two cards canceled out the moral IOUs and then life could go on without further commitments.

In other words, when someone does us a favor, we feel that we “owe” him a favor in return. Conscientious people like to unburden themselves of obligations as soon as possible — and that seems to be especially true if the favors are owed to strangers.

There are numerous studies that demonstrate how this works in social situations. Cialdini reports many in his book. But the one that has probably had the greatest effect in terms of making money involves the Hare Krishna people.

You probably know about the Hare Krishnas. You may have seen them walking down the street together or clustered in airports or train stations. They dress in white and peach-colored robes and are fond of shaving their heads. They play little cymbals and chant, “Hare Krishna, Hare Krishna, Hare Hare, Krishna Krishna.” They seem to be a happy cult. They smile. They beg.

According to Cialdini, their begging was netting them very little money before they discovered the secret of reciprocity. One day, one of them came up with a very smart idea. “Before we ask for anything,” he might have said, “let’s give them something, like a flower.”

They realized that by giving first they would change the relationship from one of beggar/donor to one of creditor/debtor. They tried various gifts — cards, booklets, and so on — but flowers seemed to work best. This unique use of the reciprocity secret single-handedly caused the Hare Krishna organization in the United States to grow from an insignificant fringe cult to a billion-dollar enterprise.

The concept of giving someone a present before asking for a favor is so strong and so universal in its potential applications that I’m tempted to say no effort to persuade, to motivate, or to sell should be made without it.

Think about the possibilities.

What if you added this rule to your next autoresponder series.

After you’ve given them useful and usable information wouldn’t they be much more inclined to buy from you?

Wouldn’t you close more sales?

What business relationship wouldn’t start better with a gift?

It seems to me that there is almost no sales or marketing situation in which some clever use of the reciprocity principle wouldn’t boost response. The same thing can probably be said for most social and personal situations.

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“You can earn money while you sleep because it’s running 24 hours a day, you get paid in advance because customers pay you first before accessing or getting your product, internet business allows you to leverage on systems, most of the tasks can be automated and a long list of goodies.” - Patric Chan

This article reveals the benefits of safelist advertising and the common rules that you have to follow when using safelist. You will also discover eight useful tips for successful safelist marketing.

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Featured Article by Joe Rispoli

Opt in email safe lists can be one of the best online marketing strategies for getting your website immediately in front of possibly thousands of people.

A safe list is a list of email addresses of people who have joined and agreed to receive email from other members of that list. You can also send email to other members of that list.

Messages sent to a safe list are not considered Spam because the members on the list have agreed to receive email from the other members. What a great opportunity to market your services or products for Free!

Some of the benefits of Safe Lists are:

1. You can email to thousands using free or paid safe lists.
2. You can get quicker responses since you send your ad to the list immediately.
3. You can test your ad before spending a lot of money on other marketing strategies.
4. You can track your best ads. The trick is to have a good attention getting headline.
5. You can save money since this is an inexpensive way of marketing.
6. You can reach a greater number of people in a shorter amount of time.

When you first visit a website that is hosting a safe list it should look professional in design and not just something that was thrown together in a few minutes. If the website does look professional then the website owner will be more likely to moderate the list a lot closer and be more willing to force the rules if another member of the safe list should happen to be taking advantage of the list.

Some rules that safe lists have are:

1. No Adult or illegal activity posts
2. One post per day
3. No auto responders
4. No bounced mail
5. No collecting of email addresses
6. You must agree to receive messages from the list

Getting the most out of safe lists:

1. Choose your lists carefully, the more targeted the list the more response you will have. If you ad involves network marketing, then look for lists with that subject.

2. Your headline is very important and if you do not stand out and capture the readers attention then they will move on.

3. You must follow up! It usually takes someone up to 6 times of viewing your ad before they respond. Follow up with interested people often and increase your chances of success.

4. Track your ads so you know which ones are working and which headlines pull the best. After one month if a safe list is not working for you then un-subscribe!

5. If a free safe list is working for you then pay the monthly fee so you can send your ad to the list more often. Free safe lists only allow you to send your ad once a week.

6. Join several safe lists. Paid safe lists are usually of higher quality then the free ones. Just remember to test which ones have the best response and get rid of the ones that are wasting your time.

7. Since there are so many lists out there find out how any members they have so that you can determine whether or not it is worth joining. The member count is usually displayed on the home page of the safe list.

8. Important! Make sure you subscribe to safe lists using an email address that can handle getting a lot of email, do not use your regular email address!

Advertising with safelists is only one tool in your marketing arsenal. It can help you determine whether your ads are working. Then you can explode your business by utilizing these successful ads with the rest of your marketing campaign!

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Joe Rispoli has been involved in online marketing for over 10 years. He believes that the secret to success is to gain knowledge and take action using that knowledge. Visit his site at UcanTo.com.
Free List of Safe Lists?

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