MarkTse.com Internet Marketing Blog

“The most valuable thing you have is your mind, the Master Mind.
Napoleon Hill said it was the source of all great business success.” - Marlon Sanders

How Walter Used Chapter 10 to Go From Nothing to 600 Million — and How You Can Use It Too

A most unusual article you’ll only read here. Print, save and SHARE

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Featured Article by Marlon Sanders

Do you know where your “money hookup” is?

Let me explain:

Back in 1994 I was marketing on AOL and Compuserve.

In the AOL classified ads there was this ad by a dude giving away a free copy of a direct marketing book if you bought is product. The sales letter was well-written.

I emailed the dude and asked where he learned copywriting.

Since there were only 3 or 4 decent books at the time teaching direct response copywriting, naturally he replied “Tested Advertising Methods” by John Caples.

I freaked out!

That was where I’d learned to write copy also.

We became instant friends.

Later, I got a job writing sales letters for National Response Corporation, a big player in the guru business at the time.

And I hooked up my new friend with this company to sell his products. I didn’t do it out of some ulterior motive. I just believe what goes around comes around.

Sure enough. That cemented our friendship. Now, my friend was writing the ONLY newsletter on the new, emerging field of Internet marketing.

And a large seminar company was getting OUT of the 900 number business INTO the Internet marketing business. They contacted my friend and asked if he could put together several speakers to do Internet marketing seminars.

My friend said yes.

And off on the road we went doing our first Internet marketing gigs.

That friend was Jonathan Mizel. And the other partner in crime was Declan Dunn. Over the years we created a lot of waves in Internet marketing. And became very influential. We did over 120 seminars around the world.

But it all started with me making a friend online.

Declan went on to become a consultant to Amex and other big companies and corporations. He speaks at prestigious events like Affiliate Summit and others.

Jonathan started a coaching club that Carlos Garcia, Perry Marshall, Keith Baxter, Frank Kern and many others were members of.

I went on to innovate many marketing methods that are now just accepted as part of Internet marketing standard practice.

Times change and life marches on.

I’m out making new friends. One of my new friends is Daegan Smith. And Daegan has already made valuable contributions to my life. And hopefully me to his.

Another very new friend is Michael Jones.

And there’s Lee Mcintyre, who is a very cool dude.

I have no idea where these acquaintances and friendships will go or grow.. You never know.

Where is YOUR “money hookup”?

What I can tell you is if you just meet people online who you resonate with, who you think are cool and interesting…and if you help each other out, you never know what will become of it.

I didn’t call up Mizel when I first met him begging for a JV. I helped him sell a few of his products via the company I was writing for. No big thang.

But what comes around, goes around.

At the time I met Mizel and Dunn, none of us were big names. The big names at the time were Jay Abraham, Dan Kennedy, Ted Nicholas, Bill Myers, and Gary Halbert.

Pretty hard to get those guys to do a JV.

So we didn’t try.

We formed our own friends and made our own luck.

Your “money hookeup” isn’t in getting me, Mike Filsaime, Frank Kern or whoever it is you admire to do a JV with you no more than my luck was in getting Dan Kennedy or Jay Abraham to promote my new product.

It was in forming a team with some young, hungry marketers who were smart, savvy and go-getters.

That’s why Daegan is a new friend. He’s still hungry. When you build your relationships, you look for people who are hungry.

If you wanna find YOUR money hookup, do what I do. Go find people you like, respect and resonate with.

Make friends.

Help each other out. Grow each others businesses.

You’ve gotta look beyond the quick fix of getting them to email for you instantly like you’re an email addict hopped up for your next hit.

Most of the people I meet, even people I think at first are friends, can’t WAIT to ask me to mail my list. You can see it in their eyes and hear it in their voice.

They’re being nice for one reason — my list.

I reckon that’s like a pretty girl who can see through the intentions of guys befriending her. And the least valuable thing a hot guy or gal has to offer is that night in bed.

And the most valuable is their emotions. And everybody gets it wrong.

Everybody thinks the most valuable thing another marketer has is their list. And granted, a list has great value. But to those who understand, that’s the least valuable thing another marketer has to offer you, no matter how large or responsive the list.

When I meet someone new, I give. I give some of my emotions. I share information. It’s a test to see if they give back.

It’s rare for me to find someone at my level who I resonate withand who isn’t jonesing for me to email for ‘em, like a crack addict who is desperate for a fix.

But when I do, it’s a nice thing.

Like my friend Kirt Christensen. We often talk on the phone. And he’s my Adwords go-to guy. Kirt is a master at it. But Kirt was always a friend first. And never really cared if I emailed for him or not.

It’s funny. Because Kirt is one of the brightest, most talented and accomplished Internet marketers I know. But he doesn’t have the high profile of some of the other marketers because he does his own thing and doesn’t seek out the big product launch JV hits.

I’ve never felt he got the respect he deserve. It’s almost a joke between us.

When we spoke at Andrew’s huge event in UK, Kirt had like the worst speaking slot. We joked about it. The irony is he outsells most all other speakers consistently.

For example, he holds the record at Big (Armand’s Big Seminar is referred to as “Big” in the trade). Anyway, Kirt’s my “dog” and we’ve been through good times and bad times in this biz.

Let me also say this — the friends or people who think the greatest thing I have to offer them is an email to my list don’t get it.

They really don’t get it.

The most valuable thing you have is your mind, the Master Mind. Napoleon Hill said it was the source of all great business success.

Everyone reads “Think and Grow Rich.” But no one understands it. Truly they don’t.

It’s all about chapter 10.

Depending on your version of the book, chapter 10 is called “The Power of the Mastermind.”

Back when I spun words for a living, my best client was Walter Hailey. He was worth 600 million. A million dollar product launch didn’t even impress him.

Anyway, Walter owed his success to chapter 10. And when people would ask him for help as they often did, he’d tell ‘em to go read chapter 10 THEN come back.

After they read chapter 10, if they “got it” they didn’t NEED to come back. And if they didn’t, they didn’t get it.

So this has been a long email.

And 99% have bailed out by now. But if you haven’t, then you know your money hookup is “The Mastermind.” Chapter 10.

It’s all about chapter 10.

Everyone thinks what Napoleon Hill said was that “the secret” was the 13 principles. That was NOT it.

The secret is and was chapter 10.

The thing about life is, it moves on. Like it or not. It moves on. There are days I miss goin’ down to Hunt, Texas where Walter had his ranch. And hearin’ him tell the old stories ’bout how he couldn’t sell insurance to anyone.

Until he read chapter 10.

And later sold a billion dollars and bought the company he was sellin’ for.

I still got this DVD here of Walter speakin’. And telling that story as only he could tell it. And when he does, I find that copy of TAGR (Think and Grow Rich) and read chapter 10 one more time.

If Walter were here, he’d tell you all about it. And how it changed his life.

But he’s where Corey, Ken Giddens, Ken Kerr, Jim Wilson and so many others who’ve been in this business are. So for now, I reckon I carry the torch of chapter 10.

Chapter 10.

The Power Of The Mastermind.

Best wishes,

Marlon Sanders

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Marlon Sanders is the author of “The Amazing Formula That Sells Products Like Crazy.”

Give me a few minutes and I’ll show you how the Amazing Formula can sell your products like crazy! Whether you’re selling on the Internet or offline, the formula will work for your business!

Click here to take “The Amazing Formula!” for a test drive:
==> www.marktse.com/recommend/amazingformula/

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“An internet business requires discipline and hard work above all other things. The business may not require much money up front to get started, and it may not require a lot of technical knowledge, but if the hard work and dedication aren’t there, the business has little chance of succeeding.” - Gray Rollins

“Knowing HOW to do something has no value if you don’t practice. You have to put your know how into action. That is how you turn know how into skill.” - Marlon Sanders

This article is a message of encouragement if you feel uncertain, doubt if what you’re doing will be successful or sometimes feel like you’re on the wrong track

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Featured Article by Marlon Sanders

How To Make It Through The Night Of Uncertainty — Those Times When It Isn’t Working, When You Doubt Yourself, When You Wonder If It’ll Ever Come Together For You.

Hello,

Marlon here.

If you’re tired of having smoke blown at, through, under and up every part of your clothing and anatomy, then maybe this article will be refreshing to you.

I’d like to talk to you about what I call…

“The Night Of Uncertainty”

When you go to learn Internet marketing, you experience a variety of times and days.

What I mean is, you have those moments where the sun is shining. Everything looks like it’s working. Everything is all hunky dory, as we’d say in the state of Oklahama where I’m from.

You wake up.

The light seems brighter. There’s a bounce in your step. It’s all good.

But life has its ups and downs and so does marketing.

There’s also this period you go through at times where what you thought was working isn’t. Where you’re going through a learning curve. You put in time and effort and do NOT get the payoff.

Most people quit at that point.

It’s the “night time” of marketing. And night precedes day.

Before things work, they don’t work.

It’s all part of the learning curve. And the hardest thing about it is during the night, you doubt yourself and what you’re doing. You doubt if it’ll ever work. You doubt if your time, money and effort are well invested or not.

It’s one of the reasons I teach and preach to spend a big chunk of your time, money and energy learning marketing methods that will benefit you in ALL of life, and not just in an Internet business.

It’s hard to make it through the nights of business. Everything seems black. What you thought was working isn’t. You’ve expended all this effort and the payoff didn’t come.

The doubt. The indecision. The hurt. The pain.

The only thing you have to go on is your hope and your belief. Sure, there are the successes of others. But there’s always a reason those don’t apply to you.

So in the nights of business, you’re often there alone.

Anthony Robbins said with great eloquence that life is an interaction between pain and pleasure. People will do more to avoid pain than to gain pleasure.

So the trick is to make it through the nights of business, so your days can outnumber your nights.

I’ve been lucky in business. Because I’ve had a lot more days than nights. But here are some tips on how to get through the night and make it to the morning.

Tip 1: Keep stacking your know how

The first thing you do is keep stacking your know how. There’s a price tag on success. And in today’s world, a significant chunk of that price tag is information.

Tip 2: Stop weeping over the know how you bought that didn’t help

Not all know how you purchase will help you. I probably buy 10 things to find 1 that really helps me. Yes, sometimes that isn’t cheap.

But it’s a lot cheaper than the school of hard knocks.

Tip 3: Have a propensity for taking action and turning know how into skill

Knowing HOW to do something has no value if you don’t practice. You have to put your know how into action. That is how you turn know how into skill.

You best learn what you DO and mess up on. You can read theory all day. Anyone can be a keyboard jockey on an Internet marketing forum and have all the right answers.

But the Game is played in the streets of experience. And you learn best by doing. Then, when something doesn’t work, you go back to your info products, back to your ebooks, back to your forums and find out why. Then you go DO again.

Tip 4: When the chips are down, find your sticking point and blast through it.

A lot of times it’s just practice. It’s a learning curve. You simply need more reps, more repetition, to increase your skill level.

Your SP (sticking point) may be that you don’t feel confident enough to create your own info product. Or you aren’t comfortable doing 12- product surveys. Or you can’t come up with product ideas. Or you don’t know how to position products.

Whatever your SP is, FOCUS on that and get through it and over it, even if you muck up everything else in the time being.

Tip 5: Keep adding action to your know how

You want to increase your know how. And you want to increase the percent of your know how you turn into action.

Look at it this way: You are building your ARSENAL. If you aren’t winning the battle, you need more weapons in your arsenal deployed into the field.

Add more know how, more weapons. Deploy more weapons into the field, into action.

Tip 6: In any system, there is only ONE weakest link.

Find your weakest link and bolster it.

I’ve known great triumphs in business. I’ve traveled the world. I’ve met the most amazing, incredible, wonderful people.

I legitimately work less than just about anyone in this business (with the help of talented team members over the years.)

I’ve also had a few nights that were hard to get through. I mean nights that were long and painful. When I barely had a penny to my name. And when I hardly knew enough to know what it was I didn’t know.

I remember when I thought, “How could anyone DARE charge $100 for an info product?” … Because I never could envision myself having $100 to buy it.

In the “nights of uncertainty” it seems like you have learned and worked, done and applied, and you STILL aren’t getting the results you want. You wonder if maybe somehow it just won’t work for YOU.

You wonder if maybe the “other people” are somehow special and have a magical wand you don’t possess. You blame yourself. You feel angry at yourself. You feel hurt. You feel disappointed.

I’ve been there. I’ve felt the bitter sting of hopes and dreams that seemed like a rainbow I’d never touch. I’ve broken more things in my life than I’ve fixed. More things have NOT worked than have worked.

That’s called the “night of uncertainty.” It’s part of life and business.

And you wanna know what? Anyone who has made it over a long period of time in business will tell you the same. And anyone who doesn’t either isn’t being honest or hasn’t tried many things.

You always hear about the days. You seldom hear about the nights. They aren’t sexy. They aren’t fun. They aren’t enjoyable to talk about.

But life is a combination of pain and pleasure. I’m NOT here to pull the wool over your eyes. Or pretend it’s all fun and games.

What I CAN tell you is if you follow my 6 steps above, you’ll make it through the nights of business and the sun will rise again.

The answer is really simple: You gotta get BETTER at your Game. That’s it. That’s the miraculous answer.

You gotta get BETTER at knowing how to target an audience, come up with product ideas, do 12-product surveys, create info products, do upsells, do back ends, pimp your affiliate program.

If you compare YOUR Game to the Game of highly successful people, you’ll find out their Game is better. They have more tools in their woodshed. They have more know how. They execute better.

The answer is to keep getting know how and keep applying it. Keep adding tools. Keep sharpening your weapons.

And somewhere along the way, you WILL get lucky. Luck is when opportunity meets preparation.

Marlon Sanders

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Marlon Sanders is the author of “The info product Dashboard.” If you want to create your own info products, go to:

==> www.marktse.com/recommend/infoproduct/

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You may reprint this free article on your own website, blog, and ezine by reserving the resource box with clickable active links.

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“There are a number of different things that can be tested including the length of the email, the type of offer, the format of the email, the tone used in the email, and even the time of day the email is sent.” - Sean Kenaston

“The absolute best way to make money as an entrepreneur is to start out by doing the things you enjoy and outsource the things that are necessary but you don’t like to do.” - Patric Chan

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Featured Article by Patric Chan

Being an entrepreneur and running your own business might seem ideal… getting out of the so-called, “rat race” of job employment. If you’re already doing that, congrats but read this article first.

The absolute best way to make money as an entrepreneur is to start out by doing the things you enjoy and outsource the things that are necessary but you don’t like to do.

Although some people will tell you to chase the money and forget about what you like. After all, business is business, right?

That depends on you.

If your number one motivation is money– if the sun rises and sets on money in your land… and if the sight of a dollar bills sends you into shivers of ecstasy– then yes, perhaps for you business is business. If money is your passion, if “buying stuff” is what drives everything you do, then in that case it really doesn’t matter what you do… because as long as you’re making money, you’ll be happy.

Do you identify with that personality?

Can you be happy doing anything as long as you’re making boatloads of cash?

If not, then read on…

Most people like money, yes. I like money too. I believe it’s the same for you as well. Come on, it’s a fact and nothing to be ashamed of. But if I really examine why I do what I do today for business, I may find that money isn’t the main motivator. “Buying stuff” may not be the main motivator either. Sounds cheesy and corny but I won’t spend the time here to convince you that it’s the truth.

If you’re the type of person who thrives on good feelings when you help people, even if money isn’t involved, if you are really passionate about something (cars, quilts, relationship, whatever), if a kind word from a customer would really make your day– then you may be an entrepreneur today NOT for the purpose of making the green bags. That’s good news because you’ll love what you’re doing.

Yes, I know you’re getting into business at least partly if not mainly to make money – after all, money buys freedom… the freedom to buy what you want, the freedom to make your own schedule, etc.

However, you don’t need to chase the money in order to make loads of money.

What do I mean by that?

Here’s something for you to chew on… not everyone who “chases the money” is rich. I bet you’ve seem them all. And amazingly, not everyone who chose a path related to their passions is poor.

You see, choosing to chase the money is no guarantee that you will make money. In fact, there are no guarantees at all… So why not do something that you actually enjoy?

Exactly.

Now you may be thinking that if it makes money for you– if you see results, you don’t care if you enjoy it or not. Sure, if you’re one of those people I described before (where money is your main motivator), then this will work for you.

But I bet you’ve dropped things in your life before even though they were creating the results you wanted.

For example, have you ever taken up an exercise or diet plan that you didn’t like?

Perhaps you took up running in the morning. But you hate running. And you’re a night owl.

But dang it, you made a promise to yourself that you were going to lose weight and get in shape. So every morning you get up and jog. A few weeks pass and you step on the scale. Yep, you’re losing weight. A few more weeks pass and your clothes are fitting better, you don’t gasp for air when you run up a flight of stairs, and you feel and look better than you’ve ever felt.

In short— you are getting AMAZING results. You are getting exactly what you wanted for your health and body.

And then it starts…

One morning the alarm goes off at zero-dark-thirty and you hit snooze. Your bed is so warm and cozy that the thought of getting up to go jogging makes you feel a little queasy. “No problem, I’ll just skip a day,” you say to yourself as you settle back in for another hour of sleep.

The next morning you rationalize it again. And the next morning… and so.

Pretty soon you’re jogging just once or twice a week. Then once or twice a month. Next thing you know, you jogging in the morning is just a fuzzy memory of something you used to do.

If you hate jogging and you hate mornings… what made you think that you could ever keep with a commitment to jog in the morning?

Even the benefits of losing weight and getting in shape aren’t enough of a reward to overcome the hatred of jogging.

Do you see what I mean?

There are many things in our lives that we drop even though we’re getting results we wanted!

So here is what I’m proposing to you– start off doing something you enjoy.

Now I’m not saying that you shouldn’t do market research, or that you should purposely pick something where you can’t even think of a way to make ten bucks but you like it. No, not at all. That’s foolish. You’re doing a business and a healthy business needs to make profit.

What I’m saying is that you should start entrepreneurship with your passions, your interests, and things that bring you enjoyment.

From that starting point, find a way to make it profitable! Don’t bow down and drop your passions just because there are other markets out there that are known to be more lucrative. All you need is a little creativity to be a successful entrepreneur.

There are people that have taken interests like housecleaning, cooking, vacuuming and the like, and turned those passions into multi-million dollar ventures.

If these people can turn these sorts of interests into full-time professions, why can’t you?

I’d much rather do what I like and let the money follow, then do what I hate and hope I can eventually catch the money.

The bottom line– don’t sacrifice your love for money. Unless your true love IS money it just won’t work. Real entrepreneurs do what they do for more than making money - They have a purpose. Some call it, a ‘calling’.

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If you’re serious about earning more money in your life and have control of your deserved time, you need to be an entrepreneur– An extraordinary one. You will discover the best advice how to a successful entrepreneur by 60 millionaires and mentors at:

==> www.marktse.com/cb.php/patricchan/blog/

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“Nothing could reward you more than developing a consciousness about how you spend those spare moments that add up to enough time to write a book, take a trip with your family or take positive actions that will change your life forever. ” - Jim Edwards