MarkTse.com Internet Marketing Blog

Hi Reader,

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Day 3 - Joint Ventures Revealed

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Day 5 - Online Business Press Release Writing Tips And Ideas

Day 6 - 3 Ways To Generate Profitable Business Ideas Anytime

Day 7 - 18 Reasons To Write An E-book And Then Give It Away For FREE

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Warmest Regards,
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Featured article by Jim Edwards

How do you persuade someone to do what you want them to do?

A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system of “radar defenses” against the daily bombardment of marketing messages?

Take a minute and count up the advertising methods which fight for your attention (and money) every day. Just the basic list includes:

?Yellow page ads

?Newspaper and magazine ads

?Postcards, catalogs, and direct mail circulars in your “snail mail” box

?Radio pitches interrupting the flow of your favorite songs

?TV ads - about 20 minutes worth per hour now

?Hundreds of storefronts, “mega” malls, and strip malls

?Highway billboards by the thousands

?Circulars hung on your doorknob

?Illegal signs on stop signs and telephone poles

?Legitimate email messages

?Spam email or UCE (unsolicited commercial email)

Just these 11 sources can overwhelm your brain with marketing messages. Like trapped rats, people develop defenses against this never-ending onslaught. They throw up a wall or a “radar defense” that goes into action the minute they smell a “pitch” or a sales job. Don’t blame them. We all do it!

So how can you get around this psychological wall against the constant sales and marketing messages? Well, the answer does NOT lie in hitting people with more frequent and obnoxious advertising or sly, sneaky tactics. You might get them to trust you for a minute, but it will backfire in the long run.

You must do two things instead:

1. First, you must establish credibility for yourself and your business as an expert.

2. Second, you must reduce their fears about doing business with you.

Doing these two things will get you past their defenses and allow you the opportunity to persuade them to buy your product.

So how do you accomplish these two “simple” things? What will win someone’s attention, raise your credibility, and lower their fear factor all at the same time? The one-word answer really applies to most everyone.

Trust!

If a seller can get behind your defenses with information which makes you trust them, then that credibility will carry over into a sale much of the time.

How can you get this credibility?

Well, take this next fact as online marketing “gospel,” for many people have proven its effectiveness.

Fact: Publishing and promoting with free articles gives you one of the most powerful opportunities available to tip the buyer’s credibility scale in your favor.

How can we prove this works? Quite easily actually. Take a break from reading this and go check out a newspaper or magazine for a minute.

Which do you trust more, the ads or the articles? Most people will choose the articles hands down. Why? Because the articles don’t try to “sell” you anything. Instead, they hand out useful information for educational or other practical purposes.

Most of us grew up in a culture which says we can believe and “trust” what appears in the standard “news” or “information” format. In other words, if it appears in print, then we can believe and trust the author.

So go ahead! Use this lifetime of conditioning to your advantage in selling your products and services!

Very few things will create an atmosphere of trust and confidence in people as reading one of your articles on a subject that greatly interests them. It shows you know your business. It also demonstrates you will do more than just try to sell them something.

Publishing articles literally lets you fly under their advertising “radar defenses.”

So remember these points when deciding whether or not to use articles to promote your business:

1. Few things create as much trust and confidence in the minds of potential customers as reading an article you wrote on a subject which specifically and intensely interests them.

2. Articles establish credibility quickly because, right or wrong, we’ve all been trained to trust the “news.”

3. An article, or series of articles, will differentiate you from the competition, who bombard people with nothing but sales messages.

4. Providing content-rich, non-sales-oriented articles will also help build and solidify your relationship with existing customers so they give you repeat business.

—

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook, “Turn Words Into Traffic,” that will teach you how to use free articles to quickly
drive thousands of targeted visitors to your website or affiliate link!
Click Here ==> http://www.marktse.com/recommend/words-to-traffic/

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Need MORE TRAFFIC to your website or affiliate links? “Turn Words Into Traffic” reveals the secrets for using FREE articles to drive Thousands of NEW visitors to your website or affiliate links… without spending a dime on advertising! Click Here: http://www.marktse.com/recommend/words-to-traffic/
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You are free to reprint this article by reserving the resource box.

Hi Reader,

The latest hottest topic in online marketing is “How to build content sites to make money without direct selling”. Two days ago I finished reading Neil Shearing’s “Auto Income Secrets”, this is a step by step illustration guide discussing this hot topic.

This book has been launched for almost a week but I didn’t email my subscribers about it until yesterday, because I haven’t read through it. After my email recommendation, I received many subscribers’ replies. Here is one of the sample email that I received:

“Hi Mark, AIS is awesome! I have purchased it already and is following the steps and profiting now!”

Unluckily they purchased the book from other marketers because they recommend AIS earlier than me….

“If you find a good product, you must act fast to recommend it.” - Who says this? Me!

Now let’s talk more about “Building Content Sites”.

I’ve tried using different kinds of auto page generation software for a while. Now, these software really build sites fast! And I mean really fast as compared to a conventional content site.

HOWEVER….

These auto generated sites will be thrown out by the Search Engines.

Now here is a better method to create content sites that have little chance to be thrown out by the Search Engines - to automate the creation of real content sites.

How is it done? That’s where “Auto Income Secrets” comes in. It uses unique content created with ArticleBot to build ‘content’ websites using XsitePro. For more info on XSitePro:
http://www.marktse.com/recommend/xsitepro/

ArticleBot is a monthly program but its customer service is not good. I don’t really like paying for it every month.

Good news is, there’s an alternative to ArticleBot, which is ParaBuilder:
http://www.marktse.com/recommend/article-rewriter/

If you’re interested in generating another source of income through Adsense, I would recommend you get a copy of “Auto Income Secrets”. Check here:
http://www.marktse.com/recommend/auto-income-secrets/

But don’t wait too long because Neil’s $10 Early Bird discount will no longer be available at the end of this month.

Click here now to grab AIS:
http://www.marktse.com/recommend/auto-income-secrets/

I highly recommend AIS!

Regards,

Mark Tse

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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here:

http://www.marktse.com/blog/
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