MarkTse.com Internet Marketing Blog

Featured Article By Sibyl McLendon

One of the biggest lessons that I have learned in this life is how futile it is to fight inevitability. Life is change; if we stop changing, we stop growing. Life is never going to go exactly the way that you want it to. Something is always waiting to pop up and bite you. The more that you attempt to make life go your way the more that it won’t. Your life will be so much more peaceful and smooth if you just learn to stop swimming upstream.

Now, I am not saying that you should just stop making decisions and go whatever way the wind blows. We all have to make decisions every day. We need to make certain decisions, that is just using our personal power to its fullest. But when you come up against an obstacle that you have no control over and that you really don?t like, what do you do? Maybe it is a change at your job, a change in someone close to you, or even a change in your health. If this is a major change, and you have no control over it, then the more that you fight, the worse it will be. The only thing that you will get from batting your head against a stone wall is a headache. The chance of you breaking down the wall is nil.

Constant resistance to a change that you cannot control has negative effects on your health, your emotions and the people around you. When presented with a major change that one is resistant to, people tend to obsess about it, quickly becoming a pain to be around. Constant worrying and stressing over a change that you cannot control leads to all sorts of physical problems. And not one of these reactions is going to change the core problem.

It is so much better if you can recognize what is changeable and what is not. If something has manifested in your life that you cannot change, then you must change instead. Being flexible is a true virtue. You must learn to go with the flow, so to speak, instead of always trying to swim upstream, against the current. Ask yourself if this is a change that you can learn to live with. How much does it really impact your life? If it has to do with a job, then maybe you will have to adapt or find another one. If it is a major illness, then flexibility may save your life.

Again, I am not telling you that if you have contracted a major illness, to just lie down and die. But if you have gotten something such as diabetes, MS, or something similar which requires a life-style change, then going with the flow or swimming against it can determine if you survive or not. Chances are, you made this life script for yourself before you decided to come here. You were giving yourself the opportunity to transmute Karma in a big way. Don?t blow it by being inflexible and angry; learn your limitations and do the very best that you can every day.

Say that a loved one has adopted an attitude that is causing you pain. After telling them in the best way that you can that they are hurting you, they choose not to change. You can?t change them. We can never, ever, change another person. We can only change ourselves. Rather than experiencing constant pain, wouldn?t it be better to let it go? Your pain is caused by your wish that things would be different. If they aren?t going to be, then adapt.

Your life is going to be just as easy, or just as difficult as you decide it is going to be. Learn to relax, learn to accept, learn to flow. You will be surprised at the inner peace that acceptance can bring.

The Serenity Prayer:

GOD, grant me the serenity

to accept the things I cannot change,

Courage to change the things I can,

and the wisdom to know the difference.

Living ONE DAY AT A TIME;

Enjoying one moment at a time;

Accepting hardship as the pathway to peace.

As my son once told me, the most profound line in this prayer is ?the wisdom to know the difference? Learn that, and you have learned the secret to true peace and happiness.
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Sibyl McLendon is 1/2 Navajo. She is the owner of Spirit Web Design (www.spirit-webdesign.net). She has been designing sites for 3 years. Visit Spirit Web Design for useful information on website marketing.
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You are free to reprint this article by reserving the resource box. Thanks.

Featured Article By Judy Webb

While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may accept, should the price favour them.

Viral marketing by definition is any type of a marketing campaign that encourages those in receipt of an advertising message to voluntarily pass it along to friends, family and others that may be interested. [unlike a bad "virus" which one would not want to knowingly spread or pass along.]

Examples of successful viral marketing are: hotmail and their simple teaser at the bottom of all their emails that stated “Get your free private email at hotmail.com.”

In its first 1.5 years, Hotmail acquired over 12 million subscribers.

eGroups.com [Yahoo Groups] is a free place on the Net with tools for groups to share ideas, coordinate schedules and

exchange documents. It reached 4.1 million users at a faster pace than Hotmail did.

MeMail.com, the Canadian publisher with over 300,000 subscribers, has 97% of its new subscribers from direct referrals.

Every time a subscriber passes along a story or joke, attached is a subtle endorsement for MeMail.com brand.

Other forms of viral advertising are based on the idea, that people will pass on and share cool and entertaining content, which is often sponsored by an individual or company.

This is looking to raise awareness and use of a product or service. These viral commercials can take many different forms: funny video clips, interactive Flash games, images, or even text.

R.S.S. is not just a gift, but a means to propagate your brand via incoming links. It will provide content to any who wish it, but its true purpose is to infiltrate the market, virally.

Viral marketing is usually carried out by email, although it is not the same as email marketing.

Email marketing is a message that is sent out by a company to a database.

In Viral marketing a conventional database is not used. The idea is to get your reader to pass your message on to their friends, family or associates. The message then carries a powerful personal endorsement and is much more likely to be read and/or acted upon.

When a viral campaign is properly constructed and executed, you will be rewarded exponentially by the spread.

Example: 2 readers tell 2, which in turn tell 2 more and so on. It spreads 2+4+8+16+38+64 and hopefully swells to a reach massive number of readers that act on your offer or message.

Ironically, even without action or direct financial participation, a mental impression can be formed through branding.while no-one will click on the large billboards that fill the landscape, the memory of it, can prompt future action with the sponsor in question. Exposure and impressions have consequences, both on and off line.

Most internet programs including mlm’s initiate novices by impressing them to harvest their “circles of influences”. This involves such novices telling everyone that they know, and giving the product a personal recommendation, or endorsement.

Some insist that a circle of influence strategy could spread the word to an incredible nine hundred people.

Examples of viral marketing can be seen everywhere: free email addresses, branded software, branded ipods or accessories, bravenet tools, some newsfeeds, syndication and other content, jokes (via email and offline), quotations even, anything that people want for nothing but agree to a link,like phpnuke or WordPress.

Look at the Marlboro Cigarettes campaign suggesting saving miles to purchase merchandise. Most items purchased are branded physically or by word-of-mouth, “I got it from Marlboro catalogue by saving miles”.

Miles that can only be accumulated by purchasing a pack of their cigarettes.

By offering a simple download with an email or as a bonus to your offer your branded name will become known. For instance you can go here and download a great set of tools that will benefit webmasters at any level. This branded tool will benefit both the consumer and the one making the offer.

E Books are invariably information products that can be branded and embedded with affiliate links. These are often given away as free reports, but with the firm consciousness that they will be passed on to enhance a viral campaign.

Brand it, and recieve widespread recognition. Embed it with affiliate links, and recieve any associated revenues.

Indeed, affiliation programs could be considered to be viral in nature. While the new affiliate may not make a sale, they will surely be aware of the product and may even purchase it themselves. This does happen, incidentally.

The most powerful vehicle of a viral marketing strategy is the one that is carried to the most valuable target of all; Those that want something, and those that want something else!

Good Luck and happy viral marketing.
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Judy Webb is a strategy analyst with EmarketingExtreme.com. If you want a powerful suite of Webmaster tools (which I still use myself), you can download it here Webmaster Tools Download, with my compliments.You may reprint this article if done in total, including this resource box.

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.

BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.

Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.

You don?t have to do this if you don?t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don?t have or can?t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.

Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.

1. Exchange Links

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You?ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.

2. Traffic Exchange

This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.

Traffic exchange services are the viewing of another?s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

3. Write and Submit Articles

There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.

Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

4. Make a Newsletter.

This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

5. Join Online Communities and Forums

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here:
http://www.marktse.com/blog/
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You are free to reprint this article by reserving the resource box. Many thanks.