MarkTse.com Internet Marketing Blog

Hi Reader,

The Affiliate Classroom Magazine is published solely for the hard-working affiliate with tips and tricks dedicated to helping affiliates increase website traffic and increase conversion on their websites. It is sponsored and supported by the top experts and most respected individuals in the affiliate marketing industry.

This month the Affiliate Classroom Magazine focuses on “spying” on Yahoo! to show how Yahoo seems to be changing their business model. Also, Affiliate Classroom gives out the “Affiliate Product of the Year 2005″ award ?see who won!

Here is some of what you can expect in this month?s issue:

* Top 6 Affiliate Resolutions for 2006
* Getting Inside the Minds of Internet Users
* Why the BEST SEO Advice is 100% Free
* Who was the “Affiliate Product of the Year”
* Our review of the Affiliate Summit?

You can download it using this link:
http://www.marktse.com/recommend/affiliate-classroom/

Warmest Regards,
Mark Tse

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This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here:

http://www.marktse.com/blog/
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Featured Article By Matt Callen

Exciting title, isn’t it? I know you’re wondering what that powerful marketing tactic is, so we’ll just get straight to the point.

No matter how you feel about pop-up ads now, you will hopefully realize by the end of this lesson that they are the single most effective way of increasing your opt-in email list - Hands Down!

Before we start, I’d like to first do a little bit of “myth busting”. Myth: ‘Pop-up Ads Are A Nuisance and Do NOT Work’. Of course, we have all encountered an annoying pop-up advertisement over the past few years of surfing the web. You’re bound to run into a website that delivers you an incredibly absurd pop-up advertisement - one that has absolutely nothing to do with the content on their site. Obviously, these pop-ups will never be effective at increasing click-throughs. All they will do is push away the visitors. Typical examples I’m talking about might include golfing sites, guitar tab sites, and vacation sites.

These website owners are using their pop-ups irresponsibly. Think about it…Who in their right mind that is looking for fishing equipment would opt-in on a pop-up ad dealing with lawn mowers? I know you want to laugh about this - but you would be surprised with what some website owners are doing with their pop-ups. Some of these website owners have been given an opportunity to advertise for a another company (possibly another business that the same individual owns) and they decide to waste their precious pop-ups with these absurd ads - in this case, a fishing site is advertising for lawn equipment.

It’s all fine and dandy to advertise for another website, but there is absolutely no reason for the fishing website owner to waste his pop-up advertisements on lawn equipment - and in turn, annoy any visitor looking for fishing gear. Not only will this do no good in terms of “click-throughs” and sales, but the fishing website will certainly push away its visitors who truly want to purchase fishing stuff.

These website owners are the exact same ones who are giving the rest of us who properly use pop-ups a bad wrap. Internet marketers are experienced and intelligent, so they would never do that. It’s those irresponsible website owners that have turned the ‘once well-liked pop-up’ into a nuisance for many people. These businesses are simply not using pop-ups properly and maturely.

And quite honestly, I don’t like all of the negative hype about pop-ups when I know for a fact that they work - if used properly.

If visitors seem to be irritated by all pop-ups, why are so many well-known and recognized Internet marketers still using them? According to Nielson-Netratings (a premiere online statistics resource), in the last 2 years, the number of pop-ups delivered to web users has more than tripled.

The truth is…the concept of pop-ups works - why else would you see a dramatic 2-year, three-fold increase in their usage? Any good marketer will tell you they are an extremely powerful tool for instantly increasing your sales and dramatically skyrocketing the number of new subscribers to your newsletter, creating loyal buyers of your product.

I was recently reading an article on Entrepreneur.com, written by the late Corey Rudl. If you don’t know who Corey was, he was once one of the biggest Internet marketing gurus on the planet until his untimely passing. Anyway, in his article about techniques for increasing opt-ins, he provides the reader with several success stories of fellow Internet marketers who implemented pop-up ads into their marketing plan. If you’re like me, I think you’ll be astonished with the results.

- Paul Colligan of FrontPageWorld.com, increased his opt-in rate by 10 times, by simply adding an entry pop-up ad onto his website.

- Richard Grady of TheUSTrader.com uses an entry pop-up to help add 1,500 to 2,500 subscribers to his opt-in list each month!

- Jim Tarabocchia of Just-Binoculars.com generates several hundred “extra” visitors per day using pop-under ads.

- Eric Aafedt of InvestmentHouse.com converts 30 to 40 percent of his daily visitors to subscribers with the help of pop-ups.

- Jermaine Griggs of HearandPlay.com has dramatically increased his opt-in email list by 900%! That’s right…pop-up ads have radically increased his subscriber rate by 10 times! *Source: Entrepreneur.com & Corey Rudl research

These are real people. Ordinary people just like you and me. These success stories aren’t the geniuses of the Internet world. They’re simply hard-working people who put into practice the exact same strategies that I’m teaching you. This is great news for you! ANYONE can be successful on the Internet! You just have to work a little at it.

I don’t want to say that the other techniques for driving subscribers to your list that I showed you earlier are worthless, because that is certainly NOT the case. Each and every strategy in Lesson #3 is very effective at list building too - and I strongly urge you to implement as many of those tactics as you can in your marketing plan. But, I want you to realize that the most powerful, and most well-researched technique to boosting your opt-in subscribers is to employ pop-up ads on your website.

The Art of…”Pop-Up Marketing”

Just like anything else in Internet marketing, there is an art to using these ads on your site. You don’t want them to be “popping up” all over the place - obviously that’d be very disturbing and annoying to your visitor, and you would lose your chance of collecting their address right from the get-go.

The problem doesn’t lie in the principle and validity of the power of pop-ups. As marketers, we love the capabilities of them! Research shows that they work. Pop-ups are 13 times MORE effective at generating clicks and opt-in subscribers than standard banners.

The problem that Internet users face is not the pop-ups themselves, but simply how they are used. As I’m sure you’re familiar, email spamming is another nuisance on the Internet. So just as spammers have made email marketing more difficult for the rest of us, the wrongful misuse of pop-ups have given them a ‘bad wrap’. The solid truth is, when used properly, pop-up ads can dramatically increase your opt-in list, help effectively promote your products, and boost sales at the same time.

There is a strategy of using pop ups that will not irritate your website guests and will without a doubt benefit you in a variety of ways in the long run. Impossible, you say? No! If you implement a pop up correctly, your guests will not be annoyed at all.

Let’s face it: the majority of people who put pop ups on their sites go about it all the wrong way. Below I’ve compiled a list of proven pop-up techniques for any marketer’s site. Many of these are tips and strategies are used by very recognized Internet marketers, like Internet millionaires Corey Rudl, Marlon Sanders, and stephen pierce.

Opt-In Offer Pop-ups

Honestly, you should include some sort of “sign-up” offer with any pop-up ad you decide to use. This is the most powerful when you employ an offer for a free newsletter. Your visitor is most likely interested in your website info, so don’t miss out on the opportunity to capture their email address with a Free Newsletter Opt-In Pop-up. ?”Special Offer” Pop-ups

If you’re running a special discount on a product, this is a very effective means of grabbing the customers’ attention. Remember; if at all possible, try to grab your visitors’ email address with this “special offer”.

Free Information Pop-ups

Who doesn’t want free information? This is a perfect way to promote your Free download, e-Book, e-Course, special report, and so on. Include a ’sign-up’ form within your pop-up ad to ensure an increased opt-in list.

Contest Pop-ups

This one is rather tricky to use with pop-up ads, although it can be very effective. Many times though, visitors will find a ‘contest pop-up ad’ somewhat annoying. If you decide to use this tactic, be careful not to turn your visitors away because it takes them longer than a minute to register for your contest. All I can say with this idea is…Be Careful.

Survey/Polls Pop-ups

If you’re running a survey on your site, a pop-up can be a handy way to ask visitors to take part, and then lead them through your questions. When they’re finished, the original window they started on will still be open and they won’t have lost their place. At the end of the survey, be sure to ask them if they would like the results of your survey/poll to be sent to them via email. Once again, another great way to capture your visitors’ email addresses.

Remember, you never want to have more than one pop up window. Nothing makes a surfer madder than having two or three windows open up and possibly crash their browser in the process. You can even set it up so that only first time visitors see the pop up window. By using a script that sets a cookie you can ensure that your popup never appears to the same user more than once.

Now that you know the strategies many Internet gurus use, it’s time to show you how to apply your pop-up ads responsibly.

Entry Pop-ups

These pop-up ads appear as visitors open your website or webpage. By using an ad as soon as the surfer arrives at your website, you will surely grab their attention right from the get-go. If you decide to use entry pop-ups, I recommend using a script that sets a cookie, ensuring that your pop-up doesn’t appear to the same user multiple times (you can usually set the amount of times the pop-up will appear to each user).

Exit Pop-ups

The name practically explains what they do. They appear as a visitor exits your site. These are a great way to say to your visitors “Before you go, here’s another offer to opt-in…”

Delayed Timer Pop-ups

These are pretty fascinating little marketing tools. You can design a pop-up ad to appear a certain length of time after a surfer comes to your site. This allows your visitor to check out your site first, without being slightly interrupted by an entry pop-up ad. It will give them time to “browse” before you make an offer to them.

As you can see, there are several places where you can make a mistake and turn a future opt-in into an annoyed visitor. But provided you employ the techniques and strategies that I’ve suggested, and take advantage of the technology available to customize these ads for your visitors, I can personally testify, along with many other successful business owners, that pop-ups continue to be an excellent way to increase your opt-in e-mail list as well as your sales. It’s been researched and proven - Pop-up advertisements will help to increase your opt-in subscriber list…guaranteed!

Get ready for our next lesson. It’s the most eye-opening one of them all!
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If you enjoyed this article and would like to learn more email marketing sure-fire strategies for FREE, visit here and sign up for my FREE eCourse “7 Days To Building a Booming Email List” right now!
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Featured Article By Tanner Larsson

As anyone involved in online marketing has learned in recent times, Pop-Up ads have developed a very negative connotation amongst Internet users the world over. Indeed, there has been an explosion in the availability of software and tools that are designed to block Pop-Up advertising.

An estimated 405 million internet users have free access to some form of pop-up blocking technology. If you are an internet marketer this is bad news, as pop-up had been an effective way of increasing sales and capturing email addresses for newsletters. Now over 405 million users that cannot see their advertisements and not only that, but the people who use pop-up blocking technology are typically ’savvy internet users’ are the kinds of people most likely to spend money online.

Fortunately, Hover ad technology has arrived just in time. Hover ads are completely un-blockable, dynamic ad technology that are on the cutting edge of Internet marketing today.

As mentioned, Hover ads not only have the ability to avoid the latest Pop-Up blocking tools, Hover ads are a truly dynamic method of advertising. Even without blocking tools, the vast majority of Internet users will regularly “click off” any and all Pop-Up ads that invade their space.

Hover ads are so different, so appealing that the typical Internet user is going to read the ad content rather than make a reflexive decision to the click the advertisement away.

Boost Your Sales with Hover Ads

Internet business owners and internet marketers alike have reported dramatic sales increases after they commenced using hover ads on their websites. One typical example is that of an Internet business owner who had been using traditional Pop-Up ads only to see his sales dramatically decline over time.

Over the course of the first week that this same Internet marketer used Hover Pro ads he saw his sales volume actually triple.

Any offer or presentation you can come up with can typically be put into a Hover Ad campaign and will have a more profound impact on your sales and subscribers than regular methods.

On the Cutting Edge

Hover Ads truly are on the cutting edge of Internet advertising technology. Hover Ads are still relatively new to the internet scene, but already the variety and diversity of options and features of Hover Ads, make them a serious contender in the online marketing arena.

Some of the advanced features you will only find with hover ad technology are:

-Autoscrolling - this feature allows the hover ad to scroll down the page and stay visible as the user scrolls down the webpage.

-Draggablility - this feature allows the user to click on the hover ad and drag it around the screen and position it anywhere they want.

-Transparency - This cool feature allows you to see through the hover ad to the webpage beneath, while still displaying the hover ads content.

There are many other advanced features of hover ads that allow you to completely tweak and customize your marketing messages and advertisements for maximum impact.

By utilizing Hover ads you will be able to take your business to a whole new level. Since their recent introduction on the market, Hover ads have ensured revenue growth for a wide variety of online businesses. Any online business can benefit through the use of Hover ad technology. In little time you will see a marked increase in people visiting your online website as well as a noteworthy rise in your sales and revenue.
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Tanner Larsson is a veteran entrepreneur and the creator of the award winning HoverPro Ad Generator. Create powerful attention-grabbing Hover Ads for your website. Free DEMO! http://www.HoverPro.com
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