MarkTse.com Internet Marketing Blog

Featured Article By Michael Cheney

Everyone has heard about viral marketing but what is it and how long will it survive?

Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail.

From Zero To Hero - Overnight!

When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched.

As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them to come up with a viral marketing campaign that has yet to beaten and saw their traffic skyrocket and eventually lead to Microsoft buying the company as a result of their exponential growth.

So what did they do? Simple. To the footer of each outgoing email they attached a signature file that read:

“To get your FREE email account goto Hotmail.com“.

As more and more people received emails from existing Hotmail account holders so the word spread about their free email service and the rest, as they say, is history.

But do campaigns such as this still work in today’s consumer-orientated marketplace where Internet users are wise to such attempts at mass penetration?

Viral Marketing Can Really Pack A Punch

The incident with UK Member of Parliament John Prescott, a certain egg-throwing individual and an Internet-based game would suggest so. This particular viral marketing example made it onto national news in the UK! Panlogic, an advertising agency, who created an online game “Splat the MP” and launched it live on their website within 48 hours of Prescott’s now infamous left-hook against an egg-throwing protester.

The results of this campaign were tremendous with people visiting the site in their thousands due to the unique way in which it captured the public’s imagination. Panlogic had reached a truly national audience for a fraction of the cost that a conventional advertising or promotional campaign would have incurred.

All of which is good news for businesses recognising the potential of the Internet - far from being dead viral marketing is only just starting to come alive. With advancements in technology and high speed access not too far away the ways in which companies can get their potential customers to do their marketing for them look set to increase.
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Michael Cheney is the Author of The Website Marketing BibleTM:

“High five Michael! Your bible is superb! The world needs to read it and learn from it.” - Jay Conrad Levinson, Author of “Guerrilla Marketing”

http://www.marktse.com/recommend/website-marketing-bible/
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Featured Article By Joseph Then

In any business, you do not always get what you wanted. You cannot convert your business into an overnight success. Do cannot simply create business out of nothing and end up big time because everything has to be planned and carefully studied. And any business you engage would bring you to different challenges along the way because no business is perfect.

And like any other businesses, entering into the private resale right field could not give you the success you have always dreamed of.

While most of the private resale rights entrepreneurs win big time in this field you have to consider that there is a portion of the pie that losses in this business. With the popularity of private resale rights in the information age, you should know where are the areas you would fail. Focusing your attention on the following this could save your time, your effort and your money. Here are the private resale rights pitfalls:

1. Intense competition is always one of the problems of newcomers who want to gain name in any businesses they would like to venture in. The private resale right business is not different. With worldwide market and of course worldwide competition, your private resale rights business could not move as you wish.

2. Any road to success is not always the easiest road to take. For private resale rights business, it could take a lot of marketing skill and time of careful planning to arrive at your dream success. Since private resale rights is existing right before your awareness that it exists, you should test the water first and plan your dive before you take the dip.

3. Although every business could be different from one another, the private resale rights intense competition could also mean “competition.” One brand with different versions of presentations, there is a little chance to come up with a unique product of your own. A particular private resale right product might have a clone which in turn become a fierce competition.

4. Private resale right business is time consuming. Although most businesses requires time, extra effort should be given with modifications and customizations to come up with unique product.

5. Last but not the least. Any product you produce for private resale rights is more or less owned by other people. And because you don’t own the rights of any of the products, it is subject could also be owned by other people which is also subject for improvement and modifications. You don’t have the hold of any of your product that is why you cannot have the full market of any of your product.

Enumerating all these thing does not mean you don’t have the space in private resale right business. For few people who succeed in this business, you surely can get to the same pedestal of those who make things good for their private resale right business.

What is good about these pitfalls is that if you know you are properly equipped to launch your own business, you are certainly get all the credits. And the elimination process would not eat you alive if you are prepared to face these challenges that could certainly occur along the way. With good and proper management of your private resale rights products, you will know where you stand up in case you fall down.
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Click Here to Discover How You Can Start Your Internet Gold Mine by Using Private Label Rights Source Code Products:
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Joseph Then operates a special website where the members can start a brand new, niche website and they can do so every month. Check it out at http://www.EasyNicheProduct.com
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Featured Article By Nathan Holland

An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to believe package deals are a better value. You want all the products or services to be closely related. For example: if you’re selling a computer you could add in software, hardware, computer furniture, etc.

There are many ways to go about choosing the right products or services to bundle into one package. You could survey your customers and see what products or services they would like you to offer in the future.

Spy on your competition and see what products and services they’re offering or not offering. If you would like to, bundle unrelated products or services together, ask your customers which ones would be of interest to them.

Bundling can also increase your target markets which in return would give you a larger audience to sell your products and services. For example: if you’re selling a baseball magazine you could add a free baseball when someone buys a subscription. You’re now targeting people who want the baseball magazine and those that want to play baseball out in the yard. Some people buy a package deal just to get one of the products.

There are many sources where you can find products and services to create a package deal. You can buy them from wholesalers or drop shippers. You can buy the reproduction/resell rights to other people’s products. Team-up with your competition to create a package deal. You could joint venture or cross promotion deal with other businesses. You could also create your own products and services. Be creative!
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Click Here to Discover the Amazing Maketing Secrets You Can Instantly Use to Fire Sale Your Products Package and Make More Profits:
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Nathan Holland is the owner of BSP Advertising. BSP offers affordable and effective ezine advertising as well as targeted traffic for your website. For more information, please visit: http://www.bizsourceplus.com
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