MarkTse.com Internet Marketing Blog

“Making smart modifications and carefully testing them might turn what appears to be a loser into an impressive moneymaker.” - Jo Han Mok

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Featured Article by Jo Han Mok

Is this scenario familiar?

You’ve launched your sales page and you are driving traffic right to its doorstep, but the sales just aren’t coming in the way you had anticipated.

Things are not performing as planned and you naturally turn your attention back to the sales page, looking for ways to improve it.

- You change the header.
- You adjust the headline.
- You alter the color scheme.
- You add another six p.s.’s

Nothing seems to be making a difference in terms of conversions.

You read and re-read the sales copy repeatedly.

You make edit after edit, hoping to stumble upon the fix for this disappointing situation.

Adjusting and tweaking your sales page is a great idea.

Making smart modifications and carefully testing them might turn what appears to be a loser into an impressive moneymaker.

However, there are times when the problem isn’t the sales page. All of the tweaking and adjusting of copy won’t fix a thing when that’s the case.

The trick, of course, is knowing when your copy is at fault and when something else is afoot. How can you tell when the problem is the sales page and when it lies elsewhere?

First, look at your traffic.

Who is coming to your page and are they “the right people.”

You need to be sure you are sending targeted visitors to the page and not just those who might be vaguely interested in your product.

If you are running a pay-per-click campaign, that is going to require returning to your keyword research and digging deep for answers.

If you are primarily marketing via your list, you’ll need to carefully consider whether list members’ opt-ins really pre-qualified them for this particular offer. Often, tapping into different traffic stream can make all of the difference in the world.

Second, look at the competition.

Is there someone out there who is doing a better job selling the same product or a similar product?

Might your problem be a matter of needing to be more competitive in terms of price, bonuses or some other factor?

If you are up against an army of tough competitors, you may have to find a way to make your page even stronger or some other means by which to regain an edge.

Third, consider the product.

Revisit your market research, look at other similar products and decide whether or not you are really bringing anything new to the marketplace.

If you are, make sure you are clearly illustrating what sets your offer apart from the others.

Top marketers will tell you that a good salesperson can successfully move any product, but the reality is that sales are more plentiful when you have targeted a real need among consumers.

Take a good look at some of the factors beyond your sales page.

They may inform you about why things are not going as well as expected. In some cases, you may learn your project’s shortcomings have nothing to do with your sales page at all.

In other cases, you may be able to use an off-page investigation to find ways to adjust your offer and tactics for more success.

It’s the simple things like these that can have the biggest impact on your conversion rate. Get started today and you’ll be surprised how quickly your profits begin to grow.

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Jo Han Mok is the author of the #1 international business bestseller, The E-Code. Unlock the code for unlimited online profits for yourself by visiting his website today at:
==> www.marktse.com/recommend/millionaire/

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“Few decisions are based on intelligent analysis, but rather on emotional response. Few actions are based on accurate data, but rather on impulsive feelings.” - Jimmy Brown

“The absolute best way to make money as an entrepreneur is to start out by doing the things you enjoy and outsource the things that are necessary but you don’t like to do.” - Patric Chan

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Featured Article by Patric Chan

Being an entrepreneur and running your own business might seem ideal… getting out of the so-called, “rat race” of job employment. If you’re already doing that, congrats but read this article first.

The absolute best way to make money as an entrepreneur is to start out by doing the things you enjoy and outsource the things that are necessary but you don’t like to do.

Although some people will tell you to chase the money and forget about what you like. After all, business is business, right?

That depends on you.

If your number one motivation is money– if the sun rises and sets on money in your land… and if the sight of a dollar bills sends you into shivers of ecstasy– then yes, perhaps for you business is business. If money is your passion, if “buying stuff” is what drives everything you do, then in that case it really doesn’t matter what you do… because as long as you’re making money, you’ll be happy.

Do you identify with that personality?

Can you be happy doing anything as long as you’re making boatloads of cash?

If not, then read on…

Most people like money, yes. I like money too. I believe it’s the same for you as well. Come on, it’s a fact and nothing to be ashamed of. But if I really examine why I do what I do today for business, I may find that money isn’t the main motivator. “Buying stuff” may not be the main motivator either. Sounds cheesy and corny but I won’t spend the time here to convince you that it’s the truth.

If you’re the type of person who thrives on good feelings when you help people, even if money isn’t involved, if you are really passionate about something (cars, quilts, relationship, whatever), if a kind word from a customer would really make your day– then you may be an entrepreneur today NOT for the purpose of making the green bags. That’s good news because you’ll love what you’re doing.

Yes, I know you’re getting into business at least partly if not mainly to make money – after all, money buys freedom… the freedom to buy what you want, the freedom to make your own schedule, etc.

However, you don’t need to chase the money in order to make loads of money.

What do I mean by that?

Here’s something for you to chew on… not everyone who “chases the money” is rich. I bet you’ve seem them all. And amazingly, not everyone who chose a path related to their passions is poor.

You see, choosing to chase the money is no guarantee that you will make money. In fact, there are no guarantees at all… So why not do something that you actually enjoy?

Exactly.

Now you may be thinking that if it makes money for you– if you see results, you don’t care if you enjoy it or not. Sure, if you’re one of those people I described before (where money is your main motivator), then this will work for you.

But I bet you’ve dropped things in your life before even though they were creating the results you wanted.

For example, have you ever taken up an exercise or diet plan that you didn’t like?

Perhaps you took up running in the morning. But you hate running. And you’re a night owl.

But dang it, you made a promise to yourself that you were going to lose weight and get in shape. So every morning you get up and jog. A few weeks pass and you step on the scale. Yep, you’re losing weight. A few more weeks pass and your clothes are fitting better, you don’t gasp for air when you run up a flight of stairs, and you feel and look better than you’ve ever felt.

In short— you are getting AMAZING results. You are getting exactly what you wanted for your health and body.

And then it starts…

One morning the alarm goes off at zero-dark-thirty and you hit snooze. Your bed is so warm and cozy that the thought of getting up to go jogging makes you feel a little queasy. “No problem, I’ll just skip a day,” you say to yourself as you settle back in for another hour of sleep.

The next morning you rationalize it again. And the next morning… and so.

Pretty soon you’re jogging just once or twice a week. Then once or twice a month. Next thing you know, you jogging in the morning is just a fuzzy memory of something you used to do.

If you hate jogging and you hate mornings… what made you think that you could ever keep with a commitment to jog in the morning?

Even the benefits of losing weight and getting in shape aren’t enough of a reward to overcome the hatred of jogging.

Do you see what I mean?

There are many things in our lives that we drop even though we’re getting results we wanted!

So here is what I’m proposing to you– start off doing something you enjoy.

Now I’m not saying that you shouldn’t do market research, or that you should purposely pick something where you can’t even think of a way to make ten bucks but you like it. No, not at all. That’s foolish. You’re doing a business and a healthy business needs to make profit.

What I’m saying is that you should start entrepreneurship with your passions, your interests, and things that bring you enjoyment.

From that starting point, find a way to make it profitable! Don’t bow down and drop your passions just because there are other markets out there that are known to be more lucrative. All you need is a little creativity to be a successful entrepreneur.

There are people that have taken interests like housecleaning, cooking, vacuuming and the like, and turned those passions into multi-million dollar ventures.

If these people can turn these sorts of interests into full-time professions, why can’t you?

I’d much rather do what I like and let the money follow, then do what I hate and hope I can eventually catch the money.

The bottom line– don’t sacrifice your love for money. Unless your true love IS money it just won’t work. Real entrepreneurs do what they do for more than making money - They have a purpose. Some call it, a ‘calling’.

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If you’re serious about earning more money in your life and have control of your deserved time, you need to be an entrepreneur– An extraordinary one. You will discover the best advice how to a successful entrepreneur by 60 millionaires and mentors at:

==> www.marktse.com/cb.php/patricchan/blog/

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“There are a number of different things that can be tested including the length of the email, the type of offer, the format of the email, the tone used in the email, and even the time of day the email is sent.” - Sean Kenaston

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To Your Success,

Mark Tse

P.S: Just pick one tip from one author — and you’ll be enriched with 60 of the most powerful business advices.

==> www.marktse.com/cb.php/patricchan/blog/