MarkTse.com Internet Marketing Blog

“You can control what you say, how you say it, who you say it to. Those are just a few of the variables you control as a marketer.” - Marlon Sanders

How to use the “magic question” to turn cannots into cans, boost those click through rates, ramp up in spite of any economic woes and find your inner power

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Featured Article by Marlon Sanders

My mom used to have a saying when she was feelin’ a little blue.

She’d say, “I’m just gonna go eat weeds!”

I’m from a state in the U.S. called Oklahoma. And my mom was a farm girl. That’s an old saying steeped in farmer tradition. But I think it has something to do with going out to pasture where the cows are.

Here are some things that may make you feel like eatin’ weeds”

Here are some examples:

* Well, click through rates are down. It’s just too bad.

* I wish I could do a jv with that person. But I sent them an email and they didn’t return it. Darn it.

* I tried runnin’ some ads. But hardly anyone responded. So I’m just gonna go out and eat weeds.

* I wrote a sales letter but it’s not converting well enough.

* I’m sending out emails but no one is responding.

* I’m making blog posts but Google isn’t sending me any love.

If you feel like eatin’ weeds, then I have an insight that will help you.

In life, business and marketing, it’s easy to get bogged down by what happens TO you instead of making what you want HAPPEN.

I’m going to share a magic question that literally changes everything.

“What CAN I do to GET the response I want?”

You’ll notice the word CAN is capitalized. There are many things you do NOT control. So there’s no power in focusing on those things.

What DO you control?

That’s step one. What things CAN you control or change? These are your LEVERS for change.

You can control what you say, how you say it, who you say it to. Those are just a few of the variables you control as a marketer.

Then the second thing is to focus on what you CAN do to GET the response you want.

People aren’t reading your emails? OK. What CAN you say or do to GET them to read your emails?

The difference is active vs. passive.

When you’re passive, things happen TO you. When you’re active, you focus on what actions you can TAKE to make what you want happen.

You’re the one doing the acting vs. being the one acted upon by forces you can’t control.

People aren’t joining your email list? What CAN you control? What are your levers?

You control who you get to your Squeeze page. You control the message on the page when they get there. You control the graphics.

The main thing is the message. What message WOULD get attention and compel people to join your list?

That question is the starting point of taking control.

Anthony Robbins has a great CD called “The Power of Questions” or something along those lines. It’s simply about solving problems by asking better questions.

The questions you ask yourself determine your focus.

There’s no question that in the U.S. things are in a downturn. You can sink into a passive “things-are-happening-to-me” mindset and feel you have no control.

Or you can control the things you can:

1. Get more people to your web site or Squeeze page.

You control your marketing. Run some ezine ads. Do pay per click. Buy banner ads. Ramp up promotions to your affiliates.

2. Split test your marketing message

The greatest point of leverage you have in your business is your marketing message.

3. Be more compelling

You’re competing for attention. So turn it up a notch or two.

What DO you control? This next week I want you to think about that. Instead of looking at things you can’t control like the economy, focus on the things you CAN control.

That little shift changes everything.

You can either go out and eat weeds like my momma used to talk about.

Or you can ask yourself the “magic question”: What DO I control and what CAN I do to get the response I want?

Marlon Sanders

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Marlon Sanders is the author of “The Amazing Formula That Sells Products Like Crazy.” If you’d like to get on his mailing list and receive tips, articles and information about online marketing, visit:
==> www.marktse.com/recommend/amazingformula/

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You may reprint this free article on your own website, blog, and ezine by reserving the resource box with clickable active links.

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“There are a number of different things that can be tested including the length of the email, the type of offer, the format of the email, the tone used in the email, and even the time of day the email is sent.” - Sean Kenaston

“Smart business owners are not concern about saving because it’ll not make them richer.” - Patric Chan

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Featured Article by Patric Chan

I pay close attention to any techniques that can lower my cost on advertisements, especially
pay-per-click (PPC) traffic like Google Adwords.

For instance, I’ll do what I can to lower my PPC cost from 0.05 cents to 0.03 cents per click.

When I was showing a technique to lower the bid price in Google Adwords in a workshop I’ve
conducted last time, I can see that one of the attendees sitting wasn’t impressed at all.

So I asked him why.

He immediately responded, “I don’t see how saving 2 cents can make me richer.”

“It’s just not worth doing that Patric, I would rather spend my time testing other traffic methods.”

I paused for a few second and smiled. As a matter of fact, I do agree with him for SEEING THAT ANGLE – saving the measly 2 cents is pointless.

That’s provided if you just spend $10 to advertise. But if you’re someone spending $500 a day, you’re looking at some major savings.

**BUT**… that’s still NOT the point. That’s the obvious reason but not what I’m looking for.

You see, it’s not about saving.

It’s about growing your business tremendously.

If you’re paying 0.05 cents per click, it means that with a budget of $30 a day, you can get 600 visitors. Simple math.

And assuming that your product sells for $10 and you’re getting 3% conversion.

So basically, you’ll make $180 ($10 x 3% x 600 visitors) from $30 advertisement spent.

$180 revenue.

Now, let’s say you’re able to lower your PPC cost to only 0.03 cents – it means you’re now driving 1,000 visitors with the same amount of $30 advertisement budget.

Your ‘new’ income will be:

1,000 visitors x 3% x $10 = $300.

Basically, if you’re just able to just lower your PPC cost by 0.02 cents, you’ve increased your business by 40% profit!

Smart business owners are not concern about saving because it’ll not make them richer.

Saving the $12 ($30 budget - $0.03 x 600 visitors) is not profitable - at all.
You’re making $120 EXTRA, not saving $12. What smart business owners see is getting MORE traffic for the SAME amount of advertisement spent. Again, all simple mathematics to get the numbers right and you’ll break the bank.

Now, if you’re paying 0.10 cent per click and you have a way to reduce it to 0.01 cent instead,
it means you’ve now automatically grow your business 10 times fold. Congrats.

From $10,000 a year to $100,000. And all it takes is a small ‘adjustment’ like this, no rocket science.

In the Inside Underground Marketing Lab workshop,I’ve proved a method how I get a $0.30 per c1ickkeyword to only $0.03 cents in just 30 minutes.

And that’s just one business model I’ve shared.

Then there’s another business model I’ve shown to build your mailing 1ist by using joint venture partners and it allows you to build instant credibility.

On Day 2 of the workshop, I’ve spend HOURSrevealing instant m0ney making tactics andlong-term business growth strategies.

One of them include an ‘unflavored’ tactic totake over your competitors in Clickbank.com withoutthem knowing what you’re doing. It’s kinda trickybut highly effective.

The ONLY PROBLEM IS THIS - You got to hurry.

You see, if EVERYONE knows how to get 0.03 centsper click, it just a matter of time before your competitors start using and making it tough for you- you’ll be competing for the same pie.

Now’s your chance to get over 9 hours of therecorded workshop sent to your doorstep safely and professionally via FedEx:

==> www.marktse.com/recommend/lab/

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You may reprint this free article on your own website, blog, and ezine by reserving the resource box with clickable active links.

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“As internet marketing with articles grows in popularity, knowing what to write about can be the key to your return on investment (ROI). Because when you focus on targeted content, your investment in time, energy, effort and possible budgeted funds spent on the articles’ creation can yield greater returns.” - Diana Barnum

Hi Fellow Internet Marketer,

Let’s Imagine yourself enjoying your free time while others run your business for you…

And you rake in More Cash than ever!

“YES, YOU CAN GET MORE TIME!”

How can you “get more time”?

You can BUY OTHER PEOPLE’S TIME!

Think about this for just a moment:

- How did Sam Walton sell everything from paper clips to televisions in Wal-Mart stores all around the world?

- How did Ray Kroc sell burgers and fries in McDonald’s fast food joints around the world?

- How did Bill Gates sell software programs in retail outlets all around the world?

Do these guys (and others like them) have MORE TIME at their disposal than you and I? Aren’t they allotted the same 24 hours in every day as we are?

So what makes them different? The difference is they learned the power of leverage. They learned to BUY OTHER PEOPLE’S TIME.

They used 8 hours per day, 40 hours per week and sometimes overtime from OTHER PEOPLE to build their businesses.

I know you are smart, but do you want to be smarter to use other people’s time for your success?

Today I want to point you towards an incredible site that’s going to teach you how to get OTHER PEOPLE to run your business for you. Anything you need done, there’s someone available to do it for you.

* Need a ghostwriter?
* Need a script installer or programmer?
* Need a graphic designer?
* Need a “setup” vendor?
* Need a technical assistant?
* Need a copywriter?
* Need a virtual assistant?
* Need a traffic generator?
* Need a list builder?
* Need an affiliate manager?
* Need an article distributor?
* Need a bookkeeper?
* Need a person to do ANYTHING for you?

They are ALL at your disposal.

Click here to learn more:

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In the interest of full disclosure, I must warn you that some of the vendors are *limited* in the amount of clients they can take at one time. It’s strictly first come, first served. So, don’t delay or you may end up in a very long line of people waiting for an opening.

Drop by now:

==> www.marktse.com/cb.php/nocost/blog/

To Your Success,

Mark Tse

P.S: If you join today, you will automatically receive a LIFETIME copy of the Community Service Provider Index (C.S.P.I.). The C.S.P.I. is an additional resource directory of independent contractors who have listed their services (I.E. Ghostwriting, salesletter, script installations, etc.) and contact details for your consideration in upcoming projects. Click here to get it now:

==> www.marktse.com/cb.php/nocost/blog/