MarkTse.com Internet Marketing Blog

“The thing that STOPS a lot of people from becoming a producer and a promoter is FEAR of getting it WRONG! You want it all to be perfect, to be right, to NOT make mistakes.” - Marlon Sanders

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Featured Article by Marlon Sanders

How to Go From Being A Consumer Of Internet Marketing
Info Products To Being A Producer And A Promoter Of
Products, Which Is Where The Action And The Money Is

Today’s the day, you know.

The day the magic bullet ends.

I’m not here to sugar coat things.

To candy coat his business and sell you sandcastles, dreams
and illusions of an easy life that doesn’t exist.

Here’s the truth:

The money is in producing and promoting products, NOT in
consuming “how to” info products.

Having said that, last year I spent $37,500 consuming ebooks,
courses, teleseminars and so forth on marketing.

In other words, I AM a consumer.

But dominantly, I’m a producer and a promoter of products.
My job in life is to come up with new products that create
value for my customers and to promote them to the best of
my ability within the time and money constraints I decide
on.

“Marlon, I have SPENT a small fortune. I have BEEN in
coaching programs. I have BOUGHT the course. How come I’m
NOT making any dough?”

Answer: You’re consuming. But are you PRODUCING and PROMOTING?
And are you doing it more than ONCE? Are you out there playing
the Game every day?

Let me explain…

The problem I see a lot of people have is they consume,
consume, consume. But NEVER cross the bridge to creating,
producing and promoting.

Fundamentally, you ARE a creator. It’s a law of life. You
don’t get money from others until you create or possess
some sort of value they want and are willing to exchange
for.

The thing that STOPS a lot of people from becoming a producer
and a promoter is FEAR of getting it WRONG! You want it
all to be perfect, to be right, to NOT make mistakes.

Well, you can throw that out the door right now.

No matter how many courses you buy, you WILL make mistakes,
you WILL waste time, you WILL waste money. Then why do I
buy info products? Because I hate learning curves.

I hate figuring things out the hard way. I like doing it
the easy way.

But people get stuck there also. This program sounds good.
Then the next one sounds better or even more perfect.

Let me tell you what I’ve found — there’s often a difference
between what is SAID and what is DONE. Meaning, people tell
YOU to do one thing while they DO something else.

You’ll notice most Internet marketing teachers DO things
in their promotions they don’t teach. That’s because they
feel they need to 1-up their customers.

They need to have audio tricks, podcasts tricks, video tricks
that are PROOF they have superior knowledge and skill.

When you go, “Wow, that was cool! How did they do that?”
When you say that, you can pretty much bet you’ll never find
out.

I have an issue with that. If I pay you to show me then you show
me something entirely different, yeah, I have a problem with that.
Show it, reveal it, teach it or shut the (#_$ up!

I see a LOT of teachers who have huge, massive results. Which is
totally awesome. And their products are great theory. But they
NEVER reveal their secrets. They never really teach YOU how to
do exactly what THEY do.

They have the cool pdf’s. They have the cool videos. They have the
trick blog graphics. Their video streams perfectly. They have
hotshot designers. They have awesome video editors. They have great
writers.

But they never tell you WHO these people are. Or HOW to create the
PDF graphics. Or how much they PAY the writers or video editors.
Or where and HOW they hired them and HOW specifically they manage
them.

Personally, I think it’s a crock. They teach one thing and DO
another. And everybody acts like it’s all so great what they’re
teaching. Don’t you WONDER exactly how they get their PDF’s
distributed by everyone under the sun? Or how much they paid to
get that video edited. Or WHO did those killer graphics? Or
what the squeeze page really LOOKS like that built that 100,000
list?

Or whatever the case may be. I’m just saying I think you deserve
more.

Anyway, my goal is to “out” many of these methods. At least the
ones that have to do with promoting. You know, some of the real
tricks about how you do the cool podcasts, videos, pdf’s, etc.

You know those trick PDF’s you see with cool graphics? They’re
probably done in Adobe In Design. But you can ALSO do them in
Power Point or Photoshop Elements if you know how.

You know those totally cool video effects? Probably done in Adobe
After Effects. Which is not too hard a program to learn, although
it isn’t for newbies.

I think the test of a guru is NOT how tricked out THEIR list, PDF’s
or whatever is. It’s do they empower YOU to go and do thou
likewise?

Or are they just building their own little kingdom and keep the
secrets to themselves? Like HOW do you get trick graphics like that
on your blog? Who did them and how much did you pay?

Or HOW do you shoot video that looks that good? Or how did you get
those cool graphics on there? Where did you buy those sound
effects?

Now WHAT did that squeeze page look like exactly and HOW exactly
did you get those 200,000 emails on your list?

Whose empowering whom?

Who is performing MAGIC TRICKS and illusions, CHARGING you for the
secrets then NOT taking you back stage and teaching you some lame
basic sleight of hand trick?

This is about YOU.

I want to encourage and empower YOU to become a creator, producer
and promoter.

I want YOU to have cool pdf’s, cool videos, cool podcasts, cool
web graphics. I want YOU to build that nice cash cow list.

Can you TALK? If you can, start doing podcasts as soon as you
can, even if no one is listening. At least you can post your
podcasts on your blog and send them out to podcast directories.

Create and send audio postcards to whatever list you have.

Don’t have a list? Create AUDIO something or the others that
you GIVE away on a squeeze page to GET subscribers.

Can you WRITE?

Then get busy. Spend 30 minutes or 1 hour a day writing. “But
Marlon, I can’t type!” I just talked last weekend to a best-selling
author with many books who types with TWO fingers! No bull.

So if you can write, get your blog up and start doing posts.
Write emails and sends them to your list. Don’t have a list? Write
a free report, promote it and you’ll HAVE a list.

Now, if you can’t write and can’t talk, you better get a business
partner or get REALLY good bidding out jobs on elance.com!

Here’s my simple point:

You’ve gotta find ways to COMMUNICATE with your target audience
and get it going. You get better by DOING. Become a compulsive
DOER. You’ve got to add DOING to your LEARNING.

And the first step to doing that is to get over the fear of NOT
doing it right! The way you DO it right is by getting started
and DOING. Then, when you get stuck or make mistakes go back to
your info products and get help. Or go to a forum and get help.

The money in this business is made by creating, producing and
promoting.

You ARE a creator by design. If you have kids, you’re a creator.
If you sing or speak or write, you’re a creator.

Your creations do NOT have to be perfect. Few are.

They DO have to be something others want to exchange money for!
That’s the criteria. Will others PAY for your creations? If
not, get better at it or create something else. And get better
at the promoting of your creations.

The best artist does NOT make the most money. The best promoter
makes the most money.

Now, a LOT of Internet marketing includes web design. You need
PAGES on the web. Those pages have TWO things — design and COPY.

If you can ONLY learn ONE, learn to WRITE COPY! But I’d advise
you to get decent at both. It gets really frustrating if you can’t
do any web design yourself.

But it gets really EXPENSIVE if you can’t write any copy yourself.

I love graphic design. I really enjoy mucking around with Photoshop,
even though I’m not that good at it.

What I AM good at is writing copy.

So if you can ONLY learn one skill, learn to write copy. Or, if
you can’t write good, learn to sell on TELESEMINARS. Good enough.
Lots of people in this business make great livings pitching products
via teleseminars.

My friend, this is NOT a complicated business in terms of strategy.

1. You target people who are likely to buy and have the money to
buy.

2. You offer them something VERY appealing for free to get them to
identify themselves as potential buyers.

3. You make an irresistible OFFER to get them as a first time
customer and build trust.

4. You SELL them more by sending emails that sends them to podcasts,
video, screen video, webinars or teleseminars.

Let’s be honest…

The FUN part of this business is learning.

The DOING part gets frustrating. It’s a technology business.
Servers go down. Autoresponders muck up. Software NEVER integrates
like it’s supposed to.

There’s a learning curve anytime you wanna do something new.

But THAT is where the money is also.

What I do for money pretty much is remove the learning curve. Take
the pain out of the learning curve.

Anytime there’s pain, there’s money.

But the money is in being a PRODUCER and a PROMOTER.

The challenge is to overcome the PAIN of things not working, of
NOT knowing which product to produce or hot button to put in the
headline or email to write.

And you’ll NEVER know for sure. Gurus don’t know. Don’t kid yourself.
They ACT all certain because people want to buy CERTAINTY.

But they aren’t certain.

There ARE no definitive answers. NONE! Business and life isn’t a
connect-the-dots affair. It’s not the real world.

Real world is you struggle with decisions. Real world is you aren’t
sure. Real world is 7 things don’t work and 3 DO work.

And if you never do the 7 the don’t work, you’ll never find the 3
that do.

Most people struggle under the illusion that gurus make all 10
things work.

Wrong.

Don’t care who the person is. The law of life is 7 things don’t work
and 3 things do. I could cite research done on something like 10,000
projects or experiments that validate this.

To sum up:

1. The money is in producing and promoting, not consuming
2. Consuming helps you shortcut learning curves
3. You’ll make mistakes and get it wrong. Live with it
4. You’ll never be certain
5. When you ARE certain, the rules change
6. You have to try 10 things to find the 3 that work

The people who succeed overcome the pain of doing.

That’s the BIG secret.

They execute. Period. End of story. They do 10 things for everyone
else’s 1 thing. But that’s also where the THRILL is. There’s a
certain THRILL in the doing. A certain adrenalin. A certain
excitement.

You don’t get that sitting on the sidelines. You get THAT playing
the game. You gotta get IN the game and PLAY the game to win.

You get IN the game the moment you start producing and promoting.
And at first, you’ll probably do it wrong. You’ll get it wrong.
You’ll choose a bad target market or a dumb product idea.

It’s just the way the game works.

You get BETTER at the game by playing. You can READ chess books all
you want. But you’ll NEVER be a great chess player till you pick up
a board and get your king captured and you kick yourself over making
a dumb move.

The thrill, the excitement is in the PLAYING. And also the mistakes,
the pain, the learning. You don’t get one without the other.

Now, my new Promo Dashboard takes as much as the learning curve out
of the way as I could. It helps you avoid as much of the pain as
possible.

The purpose of the Dashboards is to HELP you execute. There’s still
holes or things we overlooked. I try to cover everything. But
there’s always something you forgot or didn’t put in.

You’ll still screw up or get stuck on this or that. I’m gonna have
a 60-day forum on Promo Dashboard to help out some.

Yet, this is the process. This is life. It’s not all connect-the-
dots.

It’s more like “be uncertain, not know, do anyway, make mistakes,
do more, some works, do more of that.”

That’s reality.

The thing that gets you buy is passion and a love for what you
do. If you don’t love it, if you aren’t passionate about it, you
have a long row to hoe.

If you produce and promote like crazy in this business, sooner or
later, the tide will turn your way.

That is what I believe.

Marlon

P.S. I meet people on seminars, get a lot of blog posts, etc.
from people who say, “Marlon, I loved this or that Dashboard or
I loved Amazing Formula or used Push Button Letters.”

Or, “I saw you at the seminar and boy were you funny!”

And I love positive feedback. But if you really wanna put a smile
on my face, then this is it: “Marlon, you gave me that push I
needed to make the transition from being a consumer to a producer
and a promoter. Here’s what I’m producing or promoting TODAY!”

I didn’t say you had to make a zillion or whatever. But that you
get it and that you’re producing and promoting, THAT is the thing.
If you do that, then LEARN and increase your skill, do it and do
it and get better at it …..

See, THEN the bux come.

THEN, your ship comes in.

A lot of people want a magic wand they wave and money comes in
the door. They want a magic bullet. The magic system that
can’t fail.

My friend, there isn’t one. Stop looking. Seriously.

The magic is in YOU taking action, and producing and promoting.
THAT is when the good things happen.

As soon as you get a system up and running, you can HIRE people
to run it for you like I do.

That is when the “lifestyle” kicks in. That’s when the “lazy”
part kicks in.

But you gotta get in the Game and get things running first.
THEN you hire people and farm out your systems.

That’s how I’ve not worked a lot in years. I got a system
up and running and then hired virtual assistants and recently
a few employees.

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Marlon Sanders is the author of “The Promo Dashboard.”
If you want to see it, go to:
==> www.marktse.com/recommend/infoproduct/

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You may reprint this free article on your own website, blog, and ezine by reserving the resource box with clickable active links.

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“A good affiliate program should offer you some detailed statistics for marketing fine-tuning. They should be available online 24×7. Constantly checking your personal account statistics is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.” - Darren Goh

“The vogue nowadays is product launches. And that’s all well and good if you have lots of friends who are willing to stick together and promote each other. And, coincidentally, win each other’s fancy affiliate prizes.” - Marlon Sanders

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Featured Article by Marlon Sanders

Two $100,000 A Month Models Compared — PLUS The Shocking
Truth About Banner Ads, Your Email, Privacy, And Yes, We
Even Have Traffic Secrets…

The other day I was reading a forum. Several guys had gotten
100 visitors and not made a sale and wondered what was wrong.

In this article, I’m going to try to answer that question.

I just talked to another friend of mine on the phone
last week.

He’s been making $100,000 a month online since I met
him back at the Boulder seminars years ago.

Back then his model was to run banner ads, sell a $39.95
ebook with a super duper offer.

Then in the ebook he sold ‘em his big ticket. He spent
$25,000 a month on banner ads and made $100,000.

Almost identical numbers to my friend who is doing the same
thing with Google pay-per-click in another market. Except
he gives away the ebook free instead of selling it.

My first friend had back ends of $377 and $577. And then
later went to $577 and $997, or something like that.

My second friend has a recurring billing $37 a month
back end. But converts 10% of the people who request the
free ebook.

What’s CRAZY is my second friend is NOW doing the free
BOOK thing by direct mail. So instead of a free ebook,
it’s a free PRINTED book.

You’ll laugh at this.

I asked him WHERE he was getting his books printed at and
he said Kinkos! The reason you’ll laugh at that is he
consumes over 30,000 a year. And could easily get ‘em
cheaper elsewhere.

Here are the models:

Model one: $39.95 ebook. $377 and $577 upsells. Later
a $997 upsell.

Model two: Free ebook. $37 a month back end.

Model three: Free BOOK. $4,000 back end.

Oh, I forgot to tell you. The free book sells a $4,000
product. Basically, it’s written on the old Jeff Paul
if you’re familiar with that.

Anyway, that’s not the point.

The point is these models all do some things in common:

Step one: Get people in the funnel

You can sell a low-priced something or the other. Or
give it away free.

Step two: Sell ‘em something MUCH more profitable.
$377, $577, $37 a month, $4,000.

I think of Matt Bacak and Russ Bruson doing the
$5500 big tickets with phone sales. I think of
Vincent James doing the $59.95 a month recurring billing
for his bottles o’ pills.

In the early days, my model was Amazing Formula on
the front end then the Big Course for $500 on the back
end.

Later that changed to Cash Like Clockwork.

But there’s one MORE missing element here.

And that is the MAIN key: A repetitive way to generate
leads.

The vogue nowadays is product launches. And that’s all
well and good if you have lots of friends who are willing
to stick together and promote each other. And, coincidentally,
win each other’s fancy affiliate prizes.

(Did you EVER notice a friend in the JV circle seems to always
win the huge affiliate pize? I WISH my friends were so kind
to me!)

Personally, I’d RATHER have the consistent traffic without
the chaos of a big launch.

Whether you have a FREE ebook, FREE book or low-priced offer,
you MUST have something that converts.

Copy is king and queen.

And truly, if you can’t write great-converting copy, you’re
at a handicap.

Then you gotta have a big ticket back end or recurring billing.
Now, you can convert people with sales letters, direct mail,
teleseminars, video, or email.

They all work.

They’re all just ways of delivering your sales message via
different channels.

Here are the things I’ve seen work on the front end:

1. Banner advertising

If you’re in a market with lots of inventory, this is a great
option. Get ‘em to a page, bribe ‘em with something free to
join your list.

Begin marketing.

2. Pay-per-click

This works too IF you have a back end that sucks money out
within 30 days. But you have BETTER have an offer and emails
that convert 5% to 10% of subscribers to buyers.

Google keeps tightening the rules and the cost of clicks seems
to be going up. But there’s no doubt the volume is there. It’s
fast. And it’s highly trackable and testable.

3. Affiliate program

In probably any arena OTHER than Internet marketing this is
still gold. Internet marketing has degraded into the product
launch of the week. And you’re LUCKY if your affiliates promote
your new product for longer than 2 weeks.

You have a degree of vulnerability in that you’re dependent
on the efforts of others. So it isn’t perfect. But with
ppc, banners and direct mail, you pay IN ADVANCE.

With SEO, you pay with your time creating content.

With affiliate programs, you pay in money AFTER the sale.
That is why it’s still a great marketing method.

4. Direct mail

The age of folks is 45 to 50+. So if you’re trying to target
people in their 20’s or early 30’s, you may have a challenge.

5. Seo stuff

Article marketing and other methods can work. I mean, if you
produce an article a day, turn it into video and podcasts using
Traffic Guyser, submit it to the video and podcast directories,
submit it to the article directories, post it on your blog and
so forth, and KEEP doing that day after day — sooner or later
you’ll get traffic.

I mean, if you just HAMMER Google with content day after day,
relentlessley, it’s bound to get you somewhere. The only thing
is, the content has to be themed and related and so forth.

This is basically what Tinu does in the Evergreen Traffic
System except she’s a lot more focused with it and targets
Google with laser tactics.

Still, it’s a CONTENT-BASED approach. With Tinu’s system you
create high quality content and syndicate it using RSS.

Either you create content or buy it. The problem or issue I
see with buying it is if it’s low quality content, Google can
TELL people don’t spend much time on the page or bookmark it.

I’d personally rather buy clicks, banners or send out direct
mail. Writing every day is NOT attractive to me.

There’s a MAJOR sacrifice of time UNLESS you can afford to
hire or magically find writers who can actually produce high
quality content people WILL read.

Seo is a CONTENT model. The only approach I know of that works
long term is CONTENT. That is what Google values. And they CAN
differentiate the quality of content by time-on-page, bookmarking,
links and so forth.

Long term, you CANNOT trick Google. Having said that, I do know
people who outsource articles inexpensively and do get results.
I wonder, though, long term if those pages will stick.

I pretty much doubt it. Did you know Google sets a cookie when
you long into Gmail?

So they can SEE every email you open.

They KNOW every link you click.

They KNOW the web sites you go to. How long you spend there. How
much you scroll (or they could track this easily).

They know who links in and out.

They know who clicks what.

Heck, they even have a PICTURE of your HOUSE on Google Maps and
your street view. They have a picture there of the CAR you drive
if it’s in your driveway. Seriously, in the U.S. they probably
have literal video footage of your home, your car and the street
you live on.

I’m NOT making this up. I looked up a friend’s home in a fairly
remote suburb of a pretty small town. And they had STREET LEVEL
video of the whole neighborhood. And you could see the CAR in
the driveway. Everything.

And with their new Google phone, they’ll know WHO you call, how long
you talk and where you call.

So just TELL me you can find a way to fool them about the quality
of your content long term.

By the way, in the U.S. the government from what I can tell can get
that DATA anytime they want. So every email you read, email you
SEND, web site you go to. They know WHAT you click when you GO
to those web sites because of Google ANALYTICS.

If you use Gmail, it’s ALL tracked.

And you wonder why Microsoft was desperate to buy YAHOO?

You know, in the U.S. I THOUGHT we had a constitution that prevented
search without a warrant.

Yeah right.

Frankly, if this scares you a little, it should. You need to know,
if you’re on the Net and you’re not surfing with a proxy like
hidemyip.com, and you’re using Gmail and doing all your searches
in Google…ummmmm….you should just know it’s all TRACKED and
probably recorded.

I don’t know WHO owns Skype. And I don’t know if any of that data
is SOLD. Since it’s FREE, I’m guessing it is. How much data is sold
and to whom? I wonder. Are your Skypes private?

Mmmmmmmmm. I doubt it. But I could be wrong. I’m sure that if the
government or someone in a lawsuit wants them, they can get ‘em.

I’m no privacy expert. And I’m sure some of the things I’ve said here
aren’t exactly accurate. But anyone with half a brain can put two
and two together and see the pattern.

As far as privacy, don’t use Gmail. Use Safari as your web browser
or maybe Firefox. Don’t get a Google phone when it comes out. And
know that when you search on Google, there is very little protection
of your privacy.

Just know that there is no privacy unless you surf with a proxy
turned on. You may not care. But I think you should at least KNOW.

1. There is no privacy
2. It’s all tracked
3. The Government has access
4. Even your emails are archived and are NOT private.

(Don’t know about UK and Australia or other countries.)

In terms of BANNER ADVERTISING it is good for marketers. It means
they can and DO track people’s movements ACROSS web sites and can
serve banners based on a theme of their surfing habits. That is what
the whole Double Click uproar was about ..

They also know WHAT people click in their email on Gmail and Yahoo.
The targeting is VERY precise. I mean, they know EVERTHING.

Everything. Every click. Every move. Emails. House location,
value (from Google Maps). Even your forum postings can be tracked.
(Google Analytics).

In terms of PRIVACY, Google is not your friend.

As a marketer, if you can’t target precisely with THAT….

There ARE services that let you target banners with this precision.
However, NO ONE has really researched them and written up an ebook
that’s affordable on the topic.

No one has written who these services are, the degree to which they
track, how much you can REALLY buy the banners for via negotiation
vs. off-the-rack b.s. prices.

It’s a bonanza for marketers NO ONE has written about exploited.

If you know:

– What sites people go to
– How long they are there
– What they click on
– How often they go there
– How often they click
– What types of emails they send and to whom
– The location of their home (and by implication home value)

If you know all that, are you telling me banners aren’t being
served with the greatest precision known to man?

Why hasn’t this been told or written up?

I KNOW you can buy these banners. But who sells them? What
is the minimum buy? What is the price AFTER negotiation? You
know, the true street price? What are the minimum buys?
Who are the main players? What data are they tracking?

What is the average CTR?

So you wanna talk about TRAFFIC and TRAFFIC SECRETS? There
you go. THERE is something to talk about.

SUMMARY:

1. You buy traffic

Banners, Google, other methods.

2. You trade time for it by creating content for Google

Google rewards high quality content with good rankings.
But quality content takes YOUR time or talented hired writers.

3. Direct mail

You could call this direct response and include full-page ads,
TV and radio.

Once you’re reaching .50 a hit on Google, there’s not a lot
of difference between THAT and spending .50 to send a proven
buyer a piece of mail.

The cost of entry is high though. Testing 10 lists at 2,000
names each is a 20,000 mailing costing over $10,000.

I began this article talking about a forum thread I read where
several guys had gotten 100 visitors and not made a sale and
wondered what was wrong.

Do you see now?

1. You gotta have a way to deliver a LOT of visitors predictably.
Banner ads. PPC. Affiliates. Direct mail.

Something you pretty much CONTROL.

2. You gotta have a conversion PROCESS.

Get people on your list and follow up with emails.

3. You gotta have a big ticket back end.

Every single thing I said in ActionGrid.com still applies. And
the system for creating big ticket info products STILL WORKS
and still applies.

These guys:

1. Didn’t have a repetive way to bring in visitors that they
could rely on.

2. They didn’t get people on a list.

3. They didn’t have a big ticket.

I will add that they were trying to do an SEO method based ONLY
on getting inbound links with low quality content.

You know, link exchanges and such. Which I’m sure probably work
IF you have high quality content. Google just isn’t stupid or
dumb.

Marlon

———————————————————–
Marlon Sanders is the author of “The Info Product Dashboard.”
If you want to create your own info products, go to:
==> www.marktse.com/recommend/infoproduct/

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You may reprint this free article on your own website, blog, and ezine by reserving the resource box with clickable active links.

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“Creating a product without considering the market - and then trying to push the product onto an unwilling group of prospects - is a step towards business failure. Before you even consider what product you will present to the market, you need to research that market.Kevin Riley Platinum Quality Author” - Kevin Riley

“By adding the interactivity and answering their questions, you have the ability to respond to their exact concern or objection or give personal advice.” - Marlon Sanders

“7 Ways To Use Live Video For More Profits, Increased Sales And Even To Build Your List From Scratch Or Become Famous In Your Niche”

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Featured Article by Marlon Sanders

Live video streaming is the BIG new thing for 2008.

If you don’t have a list or a following yet, this can help you get a jump start.

If you have customers who have only bought once, this can help you turn them into multi-buyers.

But I’m getting ahead of myself. Let me first say this:

The technology has come a long way. It actually works now without the herky, jerky motion of the past.

To see an example, go to: www.marktse.com/recommend/pb-channel/

A few comments on that video:

1. It doesn’t show the most dynamic part — people asking their questions in a text chat.

The interactive part of the live video chat is the real sizzle.

2. It doesn’t show all the people on the chat.

The sidebar of the actual presentation shows everyone on the chat.

Next time, I’ll do a Camtasia video so you can see the whole thing.

3. For the audio, I used a blue tooth headset since I used a Mac for the video. For some reason, the audio wasn’t as crystal as it could’ve been.

Next time, I’ll use our high quality mike. On PC’s I’ve seen people use Plantronics headsets that sounded great.

The BIG benefit of these chats compared to teleseminars is that people can ask their questions by TEXT. The problem with teleseminars is you always have some joker, competitor or truly clueless person who does NOT mute out the call then talks in the background, plays music or makes noise.

Or, even worse, they put you on hold so you can listen to their hold music. I often wonder if it isn’t competitors who do this crap. I can’t believe customers are that thoughtless.

It’s enough to make you want to scream.

The PROBLEM with this is that it removes the ability for tele-seminar participants to ask questions.

Not so with the streaming video. People are NOT on the audio. They participate on text chat. And they have to register to chat which means you can bounce them if they try to disrupt the text chat part.

What’s more, on the video chats, people can interact with others in the text chat part. And they can see everyone else on the chat.

It’s 100% more dynamic than a teleseminar. The downsides are as follows:

1. Not everyone looks good on video.

If you’re missing a bunch of teeth, it may not be for you.

2. Not everyone can interact in an entertaining way. If you bore people to tears with a monotone voice, I doubt you’ll attract a following unless you’re doing magic tricks like David Blaine. Then all bets are off.

3. From what little I’ve seen, outside your own country, the streaming isn’t good. On our test call, we had someone in UK and they were having problems with the streaming.

Now, how do YOU use this in your business:

1. Do presentations for your prospects who haven’t bought yet.

The added interaction and ability to ask questions can get you that illusive order. How many people on your list do you have who have not bought anything from you yet?

I bet you can get some of those people to buy.

2. Use live video to develop a following and build your LIST.

If you’re starting from scratch, this is a good start on getting a following, building your list and becoming famous in your niche.

Add in article writing, an ebook or two, a blog, and you’re off to a fast start.

The thing about live video is you CAN build your list starting from scratch. You’ll be offering this before almost anyone else in your niche.

It’s a chance for you to turn back the clock and get a big leap on everyone else.

3. Do presentations for customers who bought once but haven’t bought a second time.

By adding the interactivity and answering their questions, you have the ability to respond to their exact concern or objection or give personal advice.

4. Use live video in your conversion sequence.

Somewhere in your follow up sequence with prospects, drop in the video.

5. Record the live chat and drop the playback video into your autoresponder. That’s a no-brainer.

6. Upload the recorded videos to YouTube and the other video sites. Again, that’s a no-brainer.

7. Hold live video chats where you have your testimonials participate via text chat and type in their testimonials. Add that to the social proof of seeing a bunch of others on the chat, and you have the dynamics of increased sales.

All-in-all, this technology WORKS. And it’s very practical in your marketing.

Marlon

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Marlon Sanders is the author of “The Info Product Dashboard.” If you want to create your own info products, go to:

==> www.marktse.com/recommend/infoproduct/

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“Few decisions are based on intelligent analysis, but rather on emotional response. Few actions are based on accurate data, but rather on impulsive feelings.” - Jimmy Brown