MarkTse.com Internet Marketing Blog

When it comes to online advertising you’re spoilt for choice with the variety of positions and types of ads available, the only hard part is picking one. In order to choose you need to be aware of which types of ad are out there, then you’ll be able to weigh up which ones can help you with a successful advertising campaign.

Text Ads/PPC:

Text ads are the oldest and most basic form of online advertising as they’re literally just text hyperlinks. Text ads can be placed anywhere on sites and are usually only a couple of sentence long, though the maximum limit is around 5 sentences. Text ads rely on their wording to attract clicks and still have a respectable click through rate (CTR) when compared to banner ads or skyscrapers. They’ll usually be sold on a PPC (pay per click) basis, meaning advertisers are charged an agreed rate every time the link is clicked.

Banner Ads:

Banner ads are probably the most popular online advertising option as the majority of sites will have banner advertising of some sort due to their size. Banners are typically 468×60 pixels so they nicely fit into most horizontal gaps and are often placed at the top of pages for maximum exposure. They can be a still ad or an animated image and they’ll click through to the site of the company advertising. Banners are sold in pretty much every way going, including CPM (cost per 1,000 views), PPC (pay per click) or weekly/monthly/yearly charges.

Pop-Up Ads:

Undoubtedly the most annoying type of online advertising is the pop-up ad. Pop-up’s happen when you open a certain web pages and your browser automatically opens up another page with the ad on. They’re not always full pages through they always fill up a larger chunk of your screen with an ad that is more often than not, completely unrelated to your interests or the website you’re on. Pop-up’s are mainly just seen as spam now and are avoided by most marketers and advertising specialists.

Unicast Ads:

Similar to pop-ups are unicast ads, though they’re seen as less annoying. Unicast ads are pop-ups that run TV commercials with full audio and video content. They have a much higher CTR than generic pop-ups as they require a click through to access the actual website.

Skyscraper/Sidebar Ads:

Skyscraper ads, also called sidebar ads, are the vertical images or creatives that are usually found running along the right hand side of a web page. They work in the same way banner ads do, except they’re often visible for longer period of time af the length of them means you cant scroll past them as easily. Because of this they tend to have a higher CTR, usually 2 or 3 times higher than banners.

Floating Ads:

Floating ads are another one that does what it says on the tin. Floating ads hover, usually in the middle of your screen, when you access certain web pages. They can last anything up to 30 seconds and are often big enough so that you can’t see much else unless you click off or it times out. They’re usually quite targeted and have a good CTR although they’re often banded in the same class as pop-ups for their annoyingness.

Peel Back Ads:

Peel back pretty do what it says on the tin. A peel back ad will usually appear in the top right hand corner of a webpage and will look like the corner of a page being peeled down. Once you click on it, it will completely peel back to reveal a full ad, obscuring a significant chunk of the page. Most of the time they’ll only feature on homepages, though they can be found throughout sites.

Expanding Ads:

Expanding ads are similar to peel back ads and are often designed as banner ads that sit the top of a webpage. Once you roll over the ad with your curser (you don’t need to click) it will then expand to a larger ad or sometimes a video, again, obscuring a lot of the page and drawing your attention to it.

Interstitial Ads:

Interstitial ads are full pages that can be inserted in between the current page you’re on, and the destination page you’ve just clicked through too. They’ll nearly always be relevant to the pages you’re on and can either be on a timer, giving views enough time to read them, or you’ll find a ‘Skip this ad’ button somewhere on the page (or often both).

Safelist Ads:

Safelist Ads are email ads submitted to safelists. Safelist users can send ads manually or by submitters. Click here to download the SMASS Auto-Safelist Submitter and start sending ads to hundreds of safelists right now!

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“Using the services you promote through your affiliate links is both a vote of confidence in the services and can provide powerful outlets to promote the product.” – Neil Anuskiewicz

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Why Affiliate Marketing is Important

Affiliate marketing started in 1998. The premise was very simple: there are e-commerce Websites that need visitors through various channels. Other Websites are a possible channel for making sales but you are only going to put a link on your Website if you earn a commission.

If you have affiliate links on your Website and a prospective buyer clicks one and buys, then you get a commission. The e-commerce site links the sale to the link on your Website through a unique offer code that is embedded in your link.

There are basically two kinds of products and services out there: those that customers have to re-purchase (e.g., books) and those that provide recurring revenue. A couple of examples of recurring revenue services are Web hosting and email marketing services. The thing that recurring revenue services have in common is that the customer does not, barring a problem with the service, make the buying decision over-and-over again each time they need the service. If they are happy with the service, they keep paying for it every single month.

Why is Recurring Revenue Better for Affiliate Marketers?

With a monthly recurring revenue service, you sell a customer the service once and they pay every month until they cancel the service. If you are part of a good affiliate programs with companies that sell high-quality recurring revenue services, you can earn commission from that customer’s buying decision for months or even years after the initial sale. As you bring in more business through your affiliate link, your monthly commissions grow. Over time the recurring commission can add up to a significant income stream.

If you are an affiliate for a Web site that sells a product like books, you get a commission every time someone clicks on your Website and buys a book from the company for which you are an affiliate. The problem is that you have to rely on people coming every month to buy books through your link and you have little opportunity to earn monthly, recurring revenue from the same customers. You have to rely on making a lot of sales through your affiliate link every month to keep the income flowing.

Use and Promote the Services

There is a saying in business that you should always use your own product or service. Someone who works at Ford probably does not drive into the parking lot at work in a Toyota and vice-a-versa. Using your own product or service is a vote of confidence. The same logic applies to those services for which you are an affiliate. Using the services you promote through your affiliate links is both a vote of confidence in the services and can provide powerful outlets to promote the product. This is especially true if the service you are promoting is a marketing service.

For example, if you are an affiliate of an Email Service Provider (ESP) you could actively use the service for your own email marketing needs, and include a link at the bottom of every email you send out promoting the service through your affiliate link. If one of your subscribers gets an attractive email newsletter or promotion they may be compelled to click on the affiliate link and sign up for the service. Those purchases can add greatly to your recurring revenue stream.

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Neil Anuskiewicz is the Business Development Director for the StreamSend Email Marketing service. StreamSend has a very strong Email Marketing Affiliate Program.

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“There are a couple of reasons that a business may decide to use a killer sales letter creator. Using software, and especially those that use templates, can save their company hundreds of dollars each year on writing expenses.” – Jokar Lavone

“Once you have built up opt-in mailing lists, you must learn how to effectively use them in order to change those potential leads into actual customers.” – Tom Dahne

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The most effective ads to use on a safelist are brief, targeted ones. The ad should be a teaser rather than a selling tool. The intent is to get the receiver to click on the link to your URL in order to access your opt-in form.

It’s not a good idea to put everything in one ad. Most people that read safelist ads do not have the time or patience to read long, wordy ads. You will lose your reader’s attention. Short, clever ads are the most effective when marketing using a safelist.

Keep your copy short and pointed. The point of the ad is to get people interested – not to sell the product or service. The subject line is the most crucial because it will determine if they read your email or not. Consider what subject lines have caught your attention and then determine what about it was effective.

Good subject lines include ones that pose a question or indicate that the email will answer a question. Make your subject lines no more than 5 or 6 words, and avoid overused words such as “Free,” “Amazing,” “Remarkable,” and “Opportunity.” Make sure to use different subject lines on different days, or people will just tend to delete your email.

One last point – your subject line must be relevant to your ad. If you use misleading subject lines, you are liable to get banned from the safelist.

Using Safelists to Generate Leads:

The key to a successful online marketing campaign is email advertising. And these emails should all be aimed at generating targeted mailing lists. The more lists you have, and the more diversity among your lists, the greater your marketing potential.

The best way to use safelists is not to actually sell your product or goods, but to generate leads. Include a link to your website in your safelist ad, and be sure the ad is enticing enough to make the recipient want to click on your link.

Your link should lead to an opt-in form on your website, which is then linked to an autoresponder. The autoresponder should be set up to generate more information about your product or services that you are attempting to sell.

Make sure the information supplied by the autoresponder focuses on the benefits of your product or service. Figure out what problems your product solves, and use that information as your selling handle. The goal is to get your leads to join your opt-in mailing list.

To make the prospect even more enticing, consider offering a free bonus if they join your opt-in mailing list. Your bonus could be a number of different things, including a link to download a free ebook, an article, report, free ebook library, free ezine, free ecourse, etc.

Once you get people to join your mailing list, your goal is to repeatedly contact them with more and more information about your product or your series of products. Eventually, they will either make a purchase or opt out of the auto responder.

Since the majority of people who read safelist emails do not have a lot of time, the shorter and more targeted the ad, the more effective it will be. Remember, the ad should be directed to making the recipient curious enough to click on your URL link with the intention of getting them to opt-in to your mailing list.

Once they opt-in to your mailing list, you want to keep giving them incentives to stay with you. More bonus offers and the promise of more information about products and/or services is highly effective.

For example, you can offer them a free ebook along with the right to reproduce it or with resale rights. In addition, include more links inside this ebook to other products and services on your website. This is a very effective way to keep building up your mailing list, since every person who is then given or sold this ebook will be able to click on a link that takes them to your website and opt-in list.

Once you have built up opt-in mailing lists, you must learn how to effectively use them in order to change those potential leads into actual customers. The best way to make this happen is to offer them some kind of knowledge that is useful to them and contains quality information. Once you give your prospects something they can actually use, the possibility of them returning the favor and purchasing your product and service grows exponentially.

Another important factor is consistency. Make sure you maintain continual contact with the members on your opt-in list. Keep sending them valuable offers with links to your website. The more aggressive you are, the greater your possible sales.

Make every offer work for you as a sales tool. For example, when you send out a free article, include an offer for the second part available through an autoresponder.

Keep giving your prospects quality information and bonus offers that lead them back to your website over and over and you will garner loyal customers who generate steady profits.

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==> www.marktse.com/smass/

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If you run a website related to Safelist Marketing then please submit it to our Link Directory www.linkdirectory.com

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“46,094. That’s how many times I’ve been asked “Where can I find hot product ideas to write about in my next eBook?”" – Jimmy Brown