“When you lose one member, figure out how you\’re going to get two more members.” – Robert Plank
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If you’re stuck creating your first membership site or your membership site isn’t going the way you’d hoped, maybe you need some course correction. If that’s the case then I’m the guy you need to listen to and fix a few things in your membership site.
What should you fix? First of all, don’t announce something until you have it ready, schedule before and after post and get two new members for every one member you lose. What does it mean to only announce something if you have it ready?
Think about a company like Microsoft. They will announce the next version of Windows two or three years before it will be ready. At that point, they’d barely worked on it at all. Then what happens is they’re not very clear about what new things are going to be in that version of Windows because they have not created it yet. They end up changing the name and pushing the date back.
This is important. You might have seen some Internet marketers launch products and keep pushing the launch date back further and further and the reason for this is because they don’t have the product ready yet.
Have your product ready first and then start promoting it. Even have the first version of your product ready, start promoting it then add additions to it later on. But definitely only announce something if you could launch it tomorrow if you had to. This avoids you spending all your time and all your energy on the promotion and then had nothing to show for it. This way, you have something to show and it will launch on time no matter what.
Next, schedule before and after post. What are before and after post? If you were to post some kind of new video for your site, tell people the day before what the video will be about or what they need to know before seeing the video or even what kind of question they should have in mind.
For example, if you’re telling somebody in the video about why it’s important to have an affiliate program, the day before ask them, “Do you have an affiliate program? If you have an affiliate program, what would be the offer? What would be your commission? What would be the recurring commission?” This way, they’re prepared when the real concept comes on the line.
Finally, you’re always going to have drop outs in your membership site. It’s just going to happen. When you lose one member, figure out how you’re going to get two more members. If you see one person drop out, think about – are you going to send a new email? Are you going to conduct a new guest interview? Are you going to buy ad space? How are you going to replace not just the member who dropped out of your membership site but get a brand new second member as well?
Those are my quick membership site pointers for you. Only announce something if it’s somewhat ready, if you could launch it tomorrow if you had to, schedule before and after post for important contents so they’re prepared for the post and they could review that post, and get two new members for every one member you lose.
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“In any business, the business man is just a salesman who wants to make sales. And you cannot or may not make sales if what you are offering for sale is not the type of product that people are looking for. So it becomes very necessary that you find out the needs of the people and fill the needs.” – Edeh Chijioke
