MarkTse.com Internet Marketing Blog

List building is an activity that successful internet marketers do every day. Adding people to your list results in all sorts of good things happening such as prospects for affiliate programs, customers, sales and repeat sales if you build it the right way. Are there shortcuts to building a great list to market to? No, but there are tried and true methods for adding people to your lists if you know where to look.

The one method I favor is what I call the piggyback list building method. You can take other people’s lists, borrow them and use them to build your own. Most people use this as a supplemental way to add people to their lists but it can also be used as a primary means of email marketing. One of the most commonly used lists that people borrow to build op-tin lists is safelists. Safelists are great but do have their limitations: Some are small and not great quality. You can get around this by using the services of a ranking service. With the huge number out there, you can often shop and even get great deals on solo ads that cover a huge number of safelist members you can get to in one email marketing mailing.

Ezines are the second most commonly used method of accomplishing piggyback list building and are well suited for this purpose. Many ezines are targeted to a specific group and offer a great opportunity to build an op-tin list from people who are looking for what you have to offer. The problem with these is it can be expensive to run a solo ad although you may find some that offer cheaper ad options.

List builders are the superior method of using piggyback list building and are great because they have a proven success rate in people who sign up from your email marketing mailings. List builders often run specials on their memberships and offer great value in their advertising. If you use them on a regular basis, you will notice that you will get a steady response rate which can be useful in planning an ad campaign particularly for affiliate marketing programs. They get my top recommendation for piggyback list building because they deliver and are totally reliable.

The trick with piggyback list building is to use email marketing mailings to mail to someone else’s list, get a decent response rate, and continue to add subscribers to your own list and to keep growing it at a steady pace. Once you start getting subscribers this way, you should nurture your relationship with them and give them something of value to keep them on your list. Smart internet marketers know the money is in the list, so make the commitment to grow yours and maintain it.

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“You need to involve you membership in the learning process by adding tools and services such as software, ebooks, resources, and give-aways.” – Sean Mize

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Communication is a key component of every phase of your membership from getting your visitors to the offer, and your membership site to communicating with the membership about new content added to the site and funneling members through the process of getting acquainted with the site and using the site.

The most popular means of communication online is the email list. Yes, you do use other means of communicating to get individuals on to your list such as offline advertising, pay per click advertising even a blog; the email subscription offer is what brings members to your site. The emails you send out feed your people more information than other methods. It is this information that convinces people to join your membership site. The email list becomes your bread and butter. It is the primary means of communicating with those who are your prospects. An email list allows you to build trust and value for your talents and your expertise. The emails you send allow you to build a relationship with those on your list. The only way around this is to have relationships with others who have huge email lists that can promote your membership site. It is still all about communication.

When building an email list you need an autoresponder service such as AWeber or GetResponse if you are serious about building an email list.

Other means of communicating with your potential members include using a blog or classified advertising. Pay per click advertising, an email list and a landing page or squeeze page used to sign people up to your membership site is a good communication combo.

Joint ventures are an excellent opportunity for reaching far and wide when building a list. You will need to either have a prior relationship with those involved in the joint venture or be able to convince them of the benefits of hooking up with you in the joint venture.

Your email list is an excellent communication tool not only because it gets the information out to lots of people but it can also be used to pre-sell your offer and to pre-qualify individuals who would be more likely to join your membership site. If you pre-qualify prospects then you will have fewer refunds to issue later on. Pre-qualifying creates a more stable membership.

In order to reach your prospective members you need to communicate with them where they hang out. You need to be able to reach your prospective members and to convince them of your worth. This may involve testing the waters and ask for feedback as you go. Communication is so much more than just sending out your message it is also about listening to how your message is being received. Proper communication is a two-way process. The model for Internet marketing communication would look something like this:

An offer made by email that detail what benefits your reader would receive if they say yes to you, you reader taking in the information and giving you feedback in the form of a reply or action that you have requested.

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Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, ‘Your Article Writing and Promotion Guide’. Download it free here: Secrets of Article Writing Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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“Everyone in Internet marketing knows the value of getting a list.” – Shon Christopher

When using safelists and email marketing for acquiring new
subscribers to build your list, you will find success if you
do it right.

“Doing it right” means that you will need to
use a safelist submitter and not just individual safelists.

Ipostad is a good one to use. That particular service gives
you access to the members of over three thousand (3,000)
safelists total-ling in the millions.

When sending an email advertising your opt-in page, you need
to use the “alternating subjects” feature.

This will allow you to use “set and forget” automation technology
and your subject lines and ads will be randomly rotated by the
computer program to give you fresh and unique subject lines
to capture their attention and interesting ads to provoke
them to sign up to your list.

With only a fraction of your recipients responding, you will still
enjoy many new subscribers to your opt in list through the use
of effective and consistently applied safelist and email marketing.

One of the benefits of safelist and email marketing when used
for list building purposes, is that the subject line and
text ads within the body of the emails that you are sending,
do the job of pre-qualifying your new subscribers much the
way articles do, so that you are getting people to sign up
for your list who are already informed about the basics of
what it is that you are offering.

They are not blindly going in expecting one thing and getting
another, but are already targeted opportunity seekers or prospective
customers who are informed about the subject that you will be
giving them more information or at least interested in learning more
before subscribing, or they would not have opted in.

This means that your subscriber retention rate will be high
and that the number of opt outs you have will be minimized.

These are the benefits of using safelists and email
marketing for list building as well as how to go about it.

Of course, one of the built in and primary benefits of using
the safelists is that those who have opted in to join the
safelists, are usually fellow marketers and online business
people looking for other profitable ventures and also the
obvious fact that with a safelist submitter your reach is
extended and instantly increased to over a million targeted
subscribers that can build your list quickly.

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