“By adding the interactivity and answering their questions, you have the ability to respond to their exact concern or objection or give personal advice.” - Marlon Sanders
“7 Ways To Use Live Video For More Profits, Increased Sales And Even To Build Your List From Scratch Or Become Famous In Your Niche”
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Featured Article by Marlon Sanders
Live video streaming is the BIG new thing for 2008.
If you don’t have a list or a following yet, this can help you get a jump start.
If you have customers who have only bought once, this can help you turn them into multi-buyers.
But I’m getting ahead of myself. Let me first say this:
The technology has come a long way. It actually works now without the herky, jerky motion of the past.
To see an example, go to: www.marktse.com/recommend/pb-channel/
A few comments on that video:
1. It doesn’t show the most dynamic part — people asking their questions in a text chat.
The interactive part of the live video chat is the real sizzle.
2. It doesn’t show all the people on the chat.
The sidebar of the actual presentation shows everyone on the chat.
Next time, I’ll do a Camtasia video so you can see the whole thing.
3. For the audio, I used a blue tooth headset since I used a Mac for the video. For some reason, the audio wasn’t as crystal as it could’ve been.
Next time, I’ll use our high quality mike. On PC’s I’ve seen people use Plantronics headsets that sounded great.
The BIG benefit of these chats compared to teleseminars is that people can ask their questions by TEXT. The problem with teleseminars is you always have some joker, competitor or truly clueless person who does NOT mute out the call then talks in the background, plays music or makes noise.
Or, even worse, they put you on hold so you can listen to their hold music. I often wonder if it isn’t competitors who do this crap. I can’t believe customers are that thoughtless.
It’s enough to make you want to scream.
The PROBLEM with this is that it removes the ability for tele-seminar participants to ask questions.
Not so with the streaming video. People are NOT on the audio. They participate on text chat. And they have to register to chat which means you can bounce them if they try to disrupt the text chat part.
What’s more, on the video chats, people can interact with others in the text chat part. And they can see everyone else on the chat.
It’s 100% more dynamic than a teleseminar. The downsides are as follows:
1. Not everyone looks good on video.
If you’re missing a bunch of teeth, it may not be for you.
2. Not everyone can interact in an entertaining way. If you bore people to tears with a monotone voice, I doubt you’ll attract a following unless you’re doing magic tricks like David Blaine. Then all bets are off.
3. From what little I’ve seen, outside your own country, the streaming isn’t good. On our test call, we had someone in UK and they were having problems with the streaming.
Now, how do YOU use this in your business:
1. Do presentations for your prospects who haven’t bought yet.
The added interaction and ability to ask questions can get you that illusive order. How many people on your list do you have who have not bought anything from you yet?
I bet you can get some of those people to buy.
2. Use live video to develop a following and build your LIST.
If you’re starting from scratch, this is a good start on getting a following, building your list and becoming famous in your niche.
Add in article writing, an ebook or two, a blog, and you’re off to a fast start.
The thing about live video is you CAN build your list starting from scratch. You’ll be offering this before almost anyone else in your niche.
It’s a chance for you to turn back the clock and get a big leap on everyone else.
3. Do presentations for customers who bought once but haven’t bought a second time.
By adding the interactivity and answering their questions, you have the ability to respond to their exact concern or objection or give personal advice.
4. Use live video in your conversion sequence.
Somewhere in your follow up sequence with prospects, drop in the video.
5. Record the live chat and drop the playback video into your autoresponder. That’s a no-brainer.
6. Upload the recorded videos to YouTube and the other video sites. Again, that’s a no-brainer.
7. Hold live video chats where you have your testimonials participate via text chat and type in their testimonials. Add that to the social proof of seeing a bunch of others on the chat, and you have the dynamics of increased sales.
All-in-all, this technology WORKS. And it’s very practical in your marketing.
Marlon
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Marlon Sanders is the author of “The Info Product Dashboard.” If you want to create your own info products, go to:
==> www.marktse.com/recommend/infoproduct/
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“Pricing is important. Any good make money business opportunity has to have products that are priced to sell as well as priced for you to make money selling them. If you over priced you will not sell. If you are underpriced you are leaving money on the table that could be more profit for you. A quick Google search for similar products can tell you right away if the business your are looking at joining or the product you are looking at selling is priced competitively.” - Jeff Schuman
