MarkTse.com Internet Marketing Blog

When it comes to online advertising you’re spoilt for choice with the variety of positions and types of ads available, the only hard part is picking one. In order to choose you need to be aware of which types of ad are out there, then you’ll be able to weigh up which ones can help you with a successful advertising campaign.

Text Ads/PPC:

Text ads are the oldest and most basic form of online advertising as they’re literally just text hyperlinks. Text ads can be placed anywhere on sites and are usually only a couple of sentence long, though the maximum limit is around 5 sentences. Text ads rely on their wording to attract clicks and still have a respectable click through rate (CTR) when compared to banner ads or skyscrapers. They’ll usually be sold on a PPC (pay per click) basis, meaning advertisers are charged an agreed rate every time the link is clicked.

Banner Ads:

Banner ads are probably the most popular online advertising option as the majority of sites will have banner advertising of some sort due to their size. Banners are typically 468×60 pixels so they nicely fit into most horizontal gaps and are often placed at the top of pages for maximum exposure. They can be a still ad or an animated image and they’ll click through to the site of the company advertising. Banners are sold in pretty much every way going, including CPM (cost per 1,000 views), PPC (pay per click) or weekly/monthly/yearly charges.

Pop-Up Ads:

Undoubtedly the most annoying type of online advertising is the pop-up ad. Pop-up’s happen when you open a certain web pages and your browser automatically opens up another page with the ad on. They’re not always full pages through they always fill up a larger chunk of your screen with an ad that is more often than not, completely unrelated to your interests or the website you’re on. Pop-up’s are mainly just seen as spam now and are avoided by most marketers and advertising specialists.

Unicast Ads:

Similar to pop-ups are unicast ads, though they’re seen as less annoying. Unicast ads are pop-ups that run TV commercials with full audio and video content. They have a much higher CTR than generic pop-ups as they require a click through to access the actual website.

Skyscraper/Sidebar Ads:

Skyscraper ads, also called sidebar ads, are the vertical images or creatives that are usually found running along the right hand side of a web page. They work in the same way banner ads do, except they’re often visible for longer period of time af the length of them means you cant scroll past them as easily. Because of this they tend to have a higher CTR, usually 2 or 3 times higher than banners.

Floating Ads:

Floating ads are another one that does what it says on the tin. Floating ads hover, usually in the middle of your screen, when you access certain web pages. They can last anything up to 30 seconds and are often big enough so that you can’t see much else unless you click off or it times out. They’re usually quite targeted and have a good CTR although they’re often banded in the same class as pop-ups for their annoyingness.

Peel Back Ads:

Peel back pretty do what it says on the tin. A peel back ad will usually appear in the top right hand corner of a webpage and will look like the corner of a page being peeled down. Once you click on it, it will completely peel back to reveal a full ad, obscuring a significant chunk of the page. Most of the time they’ll only feature on homepages, though they can be found throughout sites.

Expanding Ads:

Expanding ads are similar to peel back ads and are often designed as banner ads that sit the top of a webpage. Once you roll over the ad with your curser (you don’t need to click) it will then expand to a larger ad or sometimes a video, again, obscuring a lot of the page and drawing your attention to it.

Interstitial Ads:

Interstitial ads are full pages that can be inserted in between the current page you’re on, and the destination page you’ve just clicked through too. They’ll nearly always be relevant to the pages you’re on and can either be on a timer, giving views enough time to read them, or you’ll find a ‘Skip this ad’ button somewhere on the page (or often both).

Safelist Ads:

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There are a number of facts that those involved in affiliate marketing should never forget. First, they will be successful only if visitors will be coming to and returning to their website. You need to have a website that has something to offer and that is able to attract people’s attention. If you can’t make them actually interested in your website, then you are not going to see much traffic. Without traffic you have no one to sell to. That’s why the vast majority of affiliate marketing is affiliate niche marketing.

What is niche marketing? We are dealing with niche marketing when the marketers concentrate on very small and specific areas of a market or on products, develop a loyal customer base and specialty services.

The successful affiliate niche marketing companies and websites are those whose owners have realized that they cannot compete with large companies like Amazon if they want to sell say books in general, however, if they concentrate on children’s books, or books about dogs for instance, they have a chance of developing a degree of success and market leadership. They have good chance to become a market leader for that niche.

Many smart affiliate niche marketers have realized that there are certain highly significant and lucrative areas that large companies and operators have failed to establish themselves in as yet. For example, most of the large markets and markets with mass appeal have been dominated for some time by large companies.

For a small affiliate niche market to break into such an area will be very difficult. is successful in identifying some segments of the market that have genuine customers, real demand and the chance to develop revenue, but that the larger companies have not yet gotten into the area, then they can become a leader in this niche before anyone else gets there. Remember this important key to real success in affiliate niche marketing — you have to get to the market before anyone else does.

Anyone who has been involved in affiliate niche marketing will tell you that being the first to arrive on a specific market and develop customer loyalty and following have a huge advantage. This is because niche markets have a strong tendency of going mainstream. Small niches are always the next big thing. But once they become big, they are no longer a niche.

They will soon start attracting larger companies who have a lot more resources to invest in capturing the market. Their next step will be to attempt to take over the market place. However, if you manage to get there before the big boys, then you stand a chance of competing with them and staying one step ahead — at least for some time. This is really the only way of beating the large companies, by getting to the market and establishing yourself as the niche market leader before they arrive with their resources and promotion.

If you are serious about being a successful affiliate niche marketer, then you have to identify a market that has not yet been developed and taken over by large companies and become a leader in that small segment.

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To Your Niche Marketing Success

“Using the services you promote through your affiliate links is both a vote of confidence in the services and can provide powerful outlets to promote the product.” – Neil Anuskiewicz

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Why Affiliate Marketing is Important

Affiliate marketing started in 1998. The premise was very simple: there are e-commerce Websites that need visitors through various channels. Other Websites are a possible channel for making sales but you are only going to put a link on your Website if you earn a commission.

If you have affiliate links on your Website and a prospective buyer clicks one and buys, then you get a commission. The e-commerce site links the sale to the link on your Website through a unique offer code that is embedded in your link.

There are basically two kinds of products and services out there: those that customers have to re-purchase (e.g., books) and those that provide recurring revenue. A couple of examples of recurring revenue services are Web hosting and email marketing services. The thing that recurring revenue services have in common is that the customer does not, barring a problem with the service, make the buying decision over-and-over again each time they need the service. If they are happy with the service, they keep paying for it every single month.

Why is Recurring Revenue Better for Affiliate Marketers?

With a monthly recurring revenue service, you sell a customer the service once and they pay every month until they cancel the service. If you are part of a good affiliate programs with companies that sell high-quality recurring revenue services, you can earn commission from that customer’s buying decision for months or even years after the initial sale. As you bring in more business through your affiliate link, your monthly commissions grow. Over time the recurring commission can add up to a significant income stream.

If you are an affiliate for a Web site that sells a product like books, you get a commission every time someone clicks on your Website and buys a book from the company for which you are an affiliate. The problem is that you have to rely on people coming every month to buy books through your link and you have little opportunity to earn monthly, recurring revenue from the same customers. You have to rely on making a lot of sales through your affiliate link every month to keep the income flowing.

Use and Promote the Services

There is a saying in business that you should always use your own product or service. Someone who works at Ford probably does not drive into the parking lot at work in a Toyota and vice-a-versa. Using your own product or service is a vote of confidence. The same logic applies to those services for which you are an affiliate. Using the services you promote through your affiliate links is both a vote of confidence in the services and can provide powerful outlets to promote the product. This is especially true if the service you are promoting is a marketing service.

For example, if you are an affiliate of an Email Service Provider (ESP) you could actively use the service for your own email marketing needs, and include a link at the bottom of every email you send out promoting the service through your affiliate link. If one of your subscribers gets an attractive email newsletter or promotion they may be compelled to click on the affiliate link and sign up for the service. Those purchases can add greatly to your recurring revenue stream.

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Neil Anuskiewicz is the Business Development Director for the StreamSend Email Marketing service. StreamSend has a very strong Email Marketing Affiliate Program.

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“If you really want to maximize your earnings as an affiliate marketer then this is the way to go. But you have to push yourself and make an action of change.
” – Moh Youing