“If you are like internet marketers and people in self-development, it\’s a good idea to always be looking and studying how things affect you. This is a must, if are going to connect with an audience.” – Jeff Faldalen
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The lights in the theatre turn on and you sit there stunned, charged with emotion, can’t explain why you feel this way and not quite sure what to even think. Then slowly you move into consciousness and realize you just witnessed the most powerful movie of your life. Note even aware how the movie avatar sucked you in with hypnotic marketing techniques.
After you snap back into reality and sit there in a state of shock, you don’t know if you should laugh, cry, shout or jump up and down because Navis had won the war. One thing you have to admit, if you are like the majority of human existence, you have never, ever had a movie affect you like Avatar.
If you haven’t seen the movie, then stop reading this article right now, go and see the movie before continuing.
If you are like internet marketers and people in self-development, it’s a good idea to always be looking and studying how things affect you. This is a must, if are going to connect with an audience.
OK, so there you are….
Walking out of the theatre searching and asking why you were so affected by this movie. Well, by the end of this article things are going to make a whole lot more sense to you.
The whole movie is built around one the most classical and powerful hypnotic marketing techniques out there. And this movie took it to a whole other level. It is the “us verses them” story. It didn’t matter what side you were cheering for, because both sides were fighting for a powerful cause. One side was for advancement and the other was for protecting. And when your team made gains, you can feel the competitive spirit come alive inside of you.
When you are watching this movie, it is like an untamed beast wants to come out of you and choke the opposing team. People love controversy!! Which is why the National Enquirer makes a cagillion dollars a year. It doesn’t have to be true to sell, it has to push emotional buttons.
See it is like this…
It is human nature to pick a side and stand for something. You don’t have to look to far to see how this has played out over and over in history. We deal with it every four years with the Presidential Election. Why do you think most people don’t talk about politics or religion out in the open? Because they know how charged of an issue it can be
And if that wasn’t enough…
Another powerful tactic they used to draw us, the viewer, deeper into the trance of the movie, is the small town boy becomes a hero. But not only was Jake Sully a small town boy, no he was a wounded washed up war hero that keeps us in suspense of which side he is really on. Which is a very effective strategy that keeps you engaged through out the whole story.
But get this….
One of the most hypnotic marketing techniques of the whole movie was the two main characters spoke to your core identity. Who wouldn’t want to be able to fly on the back of some gigantic prehistoric bird that is seen as a God? Or be the hero and rescue and entire civilization? Or what woman wouldn’t want to connect with a man that would take on the biggest, baddest, war bird to win her back?
Well, there you have it….
There are many other powerful marketing techniques used in the Movie Avatar. Some of the ones mentioned, tell us the reason it’s the biggest selling movie of all time by over three times to its rival, The Titanic. If you know how to connect with people, you can be successful at whatever you want.
Until next time,
Jeff Faldalen
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