MarkTse.com Internet Marketing Blog

“If you get master resell rights to a product that means you can sell the product, the resell rights or master resell rights to your customers to make money… and your customers can do exactly the same.” – Michael Clements

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I hope everyone had a wonderful day. I had a great day. I spent a lot of time in my rose garden. Now they are all nice and tidy. I love my garden because the flowers just simply make me happy.

Any way, let’s get back to the subject shall we?

Since I gave you a lot of freebies, with many different rights in it, maybe you’re wondering what they really mean?

There are nearly a dozen terms thrown about as if everyone knows what they mean. Problem is, plenty of people don’t know what they mean – and that includes some of the marketers who are selling rights to their products! So I suggest you to read your rights license; so that you understand how your product can or cannot be used.

You will usually see a license like this:

[YES] Can be given away.
[YES] Can be packaged.
[YES] Can be offered as a bonus.
[YES] Can be added to paid membership sites
[YES] Can be added to free membership sites
[YES] Can be offered through auction sites
[YES] Can sell Resale Rights
[YES] Can sell Master Resale Rights
[NO] Can Be Edited Completely and Your Name Put on it.
[NO] Can be used as web, blog, newsletter content
[NO] Can be broken down into smaller articles
[NO] Can be used for eCourse or autoresponder series
[NO] Can sell Private Label Rights

Or you will see PLR, MRR or Resell Rights within the eBook give away or selling adverting. You will have some kind of idea about what these short words means, after you read the example license above. Now let’s go for the details:

PLR – Private Label Rights

If you get private label resell rights (PLR) to a product that means you get the right to sell the product to your customers and the right to modify the product.

But there are two different types in this case too.

First, if you get the original source file (e.g., Word document or txt file) then you can modify the products, as you needed. You can even change 25% to 50% of the contents and create a new product with your name as the author/creator of the product.

Second, check your PLR license very carefully, as not all PLR is created equally:

· Some PLR licenses allow you to create an entirely different product into different form like videos, audios or e-courses, while others not.
· Some PLR licenses allow you to resell the PLR to others, while others not.
· Some PLR licenses have very strict guidelines about how many percentage of your product must be changed before you can put your name on it, while others don’t define it.

So Bottom line: check your license carefully before you do anything with it.

Now for MRR- Master Resale Rights

If you get master resell rights to a product that means you can sell the product, the resell rights or master resell rights to your customers to make money… and your customers can do exactly the same.

For example, you sell a lose weight eBook to a customer who needs it. You can also sell the eBook with resell rights or master resell rights to the eBook to marketers for a higher price.

So the first customer will use the book only. But the second marketers will have the same rights as you do. They can sell the product in the same way as you did.

Like I said before, just check your license very car fully before you do anything.

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Free Marketing Tips Make the Internet Marketing Easy For Newbies! www.MyBlog.MichaelandMei.com

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“When you have convinced your subscribers to open your email message and read its contents, the only remaining “task” is to get them to respond.” – Jimmy Brown

“Teaser content does succeed very well in creating a sense of curiosity. If it is handled well, and is not the only content in the public part of the site, then it can serve as a good introduction to the benefits of your paid membership.” – Rebecca Prescott

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f you’ve had a look at a few content rich membership sites recently, you may have noticed they use teaser articles. This is where they print an excerpt of the article, with an active link to read the full article. Only problem is, the full article is usually under virtual lock and key – you discover, upon clicking the link, that you have to be a member to read the full article.

So, is this a good way to get members to join your site or not?

The Reader Experiences Frustration …

I don’t know about you, but I get pretty frustrated when I click a link that says, ‘To read the full article, click here’, only to find out they want my money first!

I guess if it was more obvious that this was members-only content, I would be more philosophical. But once I’ve clicked, waited for the page to load, only to find out I was essentially wasting my time, I feel a bit ripped off. It certainly doesn’t put me in a ‘buy’ mood. I haven’t yet joined a membership site when that was my introduction to it.

The Balance Between Arousing Curiosity – And Annoying People

I can understand why membership owners do it (aside from the fact that this is probably how their membership manager is set up). You want to get people interested in joining your site, but you don’t want to give them everything for free.

Whilst this is a valid concern, I do think that if the teaser articles are the only content your non-member can read, you’re doing yourself a disservice.

By giving people some other blog posts or articles to read, you’re letting them see that you do indeed offer good quality information. It establishes your credibility, and effectively pre-sells your paid content.

Whilst not everyone will join your membership, at least by giving them some free content to read, you will somewhat allay that sense of frustration. And in the process, turn some visitors simply browsing, into buyers.

People are suspicious online. Not only do they have to worry about being ripped off by someone they don’t know, but many have bought poor quality products before, and are wary of doing so again. Your free content, without giving away everything, can go some way to easing that suspicion.

Teaser Content Does Have Its’ Place …

Teaser content does succeed very well in creating a sense of curiosity. If it is handled well, and is not the only content in the public part of the site, then it can serve as a good introduction to the benefits of your paid membership. It is only when it exists without any other freely available content, that there is a problem.

Content And Search Engine Traffic

There’s another reason you want to have some free content on your site. Given that it will be tightly themed around the niche your membership site is in, it has the potential to deliver you a lot of free traffic from the organic search results. That traffic is potential customers – gained at no cost to you. Without that search engine traffic, you’re going to have to work much harder at your marketing efforts.

Like any marketing, it is a matter of finding the balance between intriguing your visitor, whilst still conveying a sense of credibility about your membership. Teaser content on its’ own will provide curiosity, but not credibility. However, by adding other free content, in the form of blog posts or articles, you can have the best of both worlds. You are able to keep your premium content for your subscribers, whilst still giving your visitors a sense of what you’re about, and your depth of knowledge on your topic.

Membership Site Manager

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Rebecca Prescott is the creator of The Easy Membership Toolkit, designed for regular folk who want a lucrative online business that allows them to spend less time in front of the computer, and more living their life. Click here to instantly download your free report on membership sites: www.membership.pickthebusiness.com/free-report.html You can find more information on creating a membership site here.

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“There are a couple of reasons that a business may decide to use a killer sales letter creator. Using software, and especially those that use templates, can save their company hundreds of dollars each year on writing expenses.” – Jokar Lavone

“You need to involve you membership in the learning process by adding tools and services such as software, ebooks, resources, and give-aways.” – Sean Mize

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Selling online content in a password-protected Website is what membership sites are all about. They are also all about making revenues on a recurring basis. The start-up costs and running costs of a membership site are minimal if you know what you are doing. The reason online membership sites are so successful is that people are more than willing to part with money in order to gain valuable content. Many niches can convert into a successful membership site including business information, how to make money, personals, entertainment, sports coaching, marketing services, weight loss and dieting help.

Subscribers are will to part with anywhere from $9.95 a month to $19.95, and if the site is really unique and valuable as much as $200 a month.

There is plenty of stretching room in the world of membership sites as the current statistic states that only 9% of online users currently belong to a membership site. Because the WWW is an international marketplace anyone, anywhere can start and profit from a membership site.

Individuals wanting to start a membership site should understand that there are 4 key steps that they must take in order to start a successful membership site.

Step 1 – They need to target the correct market for their topic area.

Step 2 – The content should be unique and valuable. If the information is not found anywhere else online than you will be able to pull in subscribers without much effort other than advertising the fact that your content is unique.

Step 3 – You need to find subscribers by generating quality traffic such as getting good search engine positioning, using pay-per-click, using joint ventures, utilizing Ezines, affiliate programs and viral marketing.

Step 4 – You need to involve you membership in the learning process by adding tools and services such as software, ebooks, resources, and give-aways. When you provide tools and services along with your valuable content you are giving members everything they need in one place, which adds value to your site.

Do you have a special skill or interest that you can turn into a profitable membership site? Can you find unique, content that members would be willing to pay to receive?

Starting a profitable membership will be exciting, rewarding and fun. You will need to understand what is involved in setting up the site and how to maintain it. There are many things to plan for including auto-responders, automated sign-ups, credit card processing, automated cancellations and website content that is continuous.

You will not only profit monetarily from your membership site but you will also learn a lot too as you go through the process of setting up the site and running it. You too can run a successful membership site. Seek out as much information as you can about membership sites, what makes them successful, and how to run them before you dive in. The more knowledge you have the easier it will be for you to start your own membership site.

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Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, ‘Your Article Writing and Promotion Guide’. Download it free here: Secrets of Article Writing Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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“In any business, the business man is just a salesman who wants to make sales. And you cannot or may not make sales if what you are offering for sale is not the type of product that people are looking for. So it becomes very necessary that you find out the needs of the people and fill the needs.” – Edeh Chijioke