“When you have convinced your subscribers to open your email message and read its contents, the only remaining “task” is to get them to respond.” – Jimmy Brown
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Featured Article by Jimmy D. Brown
The fortune is in the list.
If I had a dollar for every time I’ve heard that said, well, I’d already have a fortune! 
However “broken-recordish” it may sound, it is a truthful statement.
The fortune REALLY IS in the list.
Fact is, if you possess the knowledge of how to grow and profit from opt-in lists, you can pretty much write your own ticket.
And, if you’ll read the remainder of this article, I’ll pass that knowledge right on to ya. It comes down to getting folks to do four things…
1. REQUEST.
First things first, you need to convince people to “opt-in” to your list. That is, get them to join your list of their own free will.
Usually, this involves giving away a mini-course, report or newsletter from your web site. All you need is..
- An Attention Grabbing Title. (I could have chosen “4 Keys to Successful Email Promotions” for this article, but is that as attention-grabbing as “How to Pull in As Much Profit As Your Wallet Will Hold From Opt-In Lists”?)
- A Handful of Bulleted Benefits. (A short list of 4-6 desirable things subscribers will learn if they join your list. Think “what’s in it for me?”)
- An Opt-In Submission Form. (Your autoresponder system will provide this for you.)
NOTE: The BEST way to get folks to join is to embed the above mentioned items DIRECTLY in the most prominent place you have your site visitors’ attention. Usually this is 3-5 paragraphs into your sales letter or 1/3 of the way into an ezine article.
2. RECEIVE.
After visitors to your site have “requested” information by joining your list, it’s critical that your emails be delivered successfully to their inbox. With all of the filters in place (among other hazards) this can be quite a chore.
One thing you’ll want to do for certain is check your SPAM rating to make certain it’s in an acceptable range. Again, most of the better autoresponder services offer this feature for you.
You can also do things like…
- Get your subscribers to “approve” mailings from you.
- Authenticate yourself as a legitimate mailer when you receive a “response challenge” from protection services such as Spam Arrest.
- Use alternative formats of your email messages such as “downloadable email messages” in PDF format.
3. READ.
When your emails successfully arrive at the inboxes of your subscribers, another task awaits – getting them to actually open your message and read it.
This is going to depend upon your “subject line”. It is paramount that your subject line be intriguing enough to convince your readers to stop what they are doing and take a look inside.
One way to get this done is to create a swipe file of email subject lines that have convinced YOU to read the messages and then modify those subject lines for your own use.
Ex. I received an email that had the subject line of “This affiliate tip is almost too easy” that caught my attention and forced me to read the associated message.
This subject line could easily be used in a variety of different niches…
- This dieting tip is almost too easy
- This time management tip is almost too easy
- This marriage saving tip is almost too easy
4. RESPOND.
When you have convinced your subscribers to open your email message and read its contents, the only remaining “task” is to get them to respond.
You want them to take action. Click a link. Go somewhere. Ultimately, spend money with you.
The only way you’ll be able to do this is follow a simple catch phrase I’ve been teaching for years: “useful, but incomplete”.
It simply means this: your messages must provide content that is useful to your subscribers (otherwise, they’ll unsubscribe faster than you can say “oops”!), but is also “incomplete” in that there is some additional offer that could enhance or maximize that content.
Ex. You might write an article that shares “7 Ways to Profit With Autoresponders” to send to your list. That’s “useful” information to those who are interested in that particular topic. It’s also “incomplete” because they need an autoresponder service to put the information into action. That’s your cue to promote your recommended autoresponder service.
See how it works?
If you want to pad your wallet with profits by using opt-in lists, this is how you do it:
Get people to do these four things:
- Request
- Receive
- Read
- Respond
This is a system that has never failed, will never fail. I’ve used it.
Others have used it.
Now, it’s your turn to use it.
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For the first time, ever, Jimmy D. Brown is sharing his simple, yet powerful 6-step system that will show you how to grow your list, provide your readers with the content they crave and start making more money than you ever expected from your list. Do I have your attention yet? Then visit infoprofitshare.com/go.php?offer=marktse&pid=6 to get your copy of the List Profit System today.
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You may reprint this free article on your own website, blog, and ezine by reserving the resource box with clickable active links.
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“You need to involve you membership in the learning process by adding tools and services such as software, ebooks, resources, and give-aways.” – Sean Mize
A little while ago a few marketers were selling a product that allowed you to ‘personalize’ a page based on the input of a user.
For example, if you were signing up for a newsletter and you entered your name “Mark” then the next page would say something like
“Welcome Mark !”
Well, I found a script that allows you to do just that on not one, but any domain you want and not only includes the persons’ name but any info they select in response to a survey on the previous page.
In other words, if someone tells you on the sign up page they are interested in email marketing you could, on the next page say,
“Mark, I’m glad you’re interested in email marketing! Let me tell you more…”
Personalization is a huge factor in getting people to take the action you want them to take.
Here are some other examples of what you can do with these scripts I found:
Example 1: This book contains PHP code that remembers a visitor’s first name, even months after their previous visit.
Or if you’re feeling ambitious you can customize a working script into something that completely matches your site.
Example 2: This book contains JavaScript and PHP code that presents an exit survey that asks the user why they didn’t buy. After they tell you they’re presented with a personalized response.
So if the visitor told you the product was too costly they could be awarded a small discount. The script also sends a thank you e-mail to the user, and records the totals of all choices, that way you know what needs tweaking the most in your sales letter.
Find out for yourself why these scripts, ready to go, are going to increase your conversions, and put more money in your pocket!
==> www.salespagetactics.com/marktse
To your success,
Mark Tse
“Making smart modifications and carefully testing them might turn what appears to be a loser into an impressive moneymaker.” – Jo Han Mok
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Featured Article by Jo Han Mok
Is this scenario familiar?
You’ve launched your sales page and you are driving traffic right to its doorstep, but the sales just aren’t coming in the way you had anticipated.
Things are not performing as planned and you naturally turn your attention back to the sales page, looking for ways to improve it.
- You change the header.
- You adjust the headline.
- You alter the color scheme.
- You add another six p.s.’s
Nothing seems to be making a difference in terms of conversions.
You read and re-read the sales copy repeatedly.
You make edit after edit, hoping to stumble upon the fix for this disappointing situation.
Adjusting and tweaking your sales page is a great idea.
Making smart modifications and carefully testing them might turn what appears to be a loser into an impressive moneymaker.
However, there are times when the problem isn’t the sales page. All of the tweaking and adjusting of copy won’t fix a thing when that’s the case.
The trick, of course, is knowing when your copy is at fault and when something else is afoot. How can you tell when the problem is the sales page and when it lies elsewhere?
First, look at your traffic.
Who is coming to your page and are they “the right people.”
You need to be sure you are sending targeted visitors to the page and not just those who might be vaguely interested in your product.
If you are running a pay-per-click campaign, that is going to require returning to your keyword research and digging deep for answers.
If you are primarily marketing via your list, you’ll need to carefully consider whether list members’ opt-ins really pre-qualified them for this particular offer. Often, tapping into different traffic stream can make all of the difference in the world.
Second, look at the competition.
Is there someone out there who is doing a better job selling the same product or a similar product?
Might your problem be a matter of needing to be more competitive in terms of price, bonuses or some other factor?
If you are up against an army of tough competitors, you may have to find a way to make your page even stronger or some other means by which to regain an edge.
Third, consider the product.
Revisit your market research, look at other similar products and decide whether or not you are really bringing anything new to the marketplace.
If you are, make sure you are clearly illustrating what sets your offer apart from the others.
Top marketers will tell you that a good salesperson can successfully move any product, but the reality is that sales are more plentiful when you have targeted a real need among consumers.
Take a good look at some of the factors beyond your sales page.
They may inform you about why things are not going as well as expected. In some cases, you may learn your project’s shortcomings have nothing to do with your sales page at all.
In other cases, you may be able to use an off-page investigation to find ways to adjust your offer and tactics for more success.
It’s the simple things like these that can have the biggest impact on your conversion rate. Get started today and you’ll be surprised how quickly your profits begin to grow.
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Jo Han Mok is the author of the #1 international business bestseller, The E-Code. Unlock the code for unlimited online profits for yourself by visiting his website today at:
==> www.marktse.com/recommend/millionaire/
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“When you lose one member, figure out how you\’re going to get two more members.” – Robert Plank
