“Once you have built up opt-in mailing lists, you must learn how to effectively use them in order to change those potential leads into actual customers.” – Tom Dahne
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The most effective ads to use on a safelist are brief, targeted ones. The ad should be a teaser rather than a selling tool. The intent is to get the receiver to click on the link to your URL in order to access your opt-in form.
It’s not a good idea to put everything in one ad. Most people that read safelist ads do not have the time or patience to read long, wordy ads. You will lose your reader’s attention. Short, clever ads are the most effective when marketing using a safelist.
Keep your copy short and pointed. The point of the ad is to get people interested – not to sell the product or service. The subject line is the most crucial because it will determine if they read your email or not. Consider what subject lines have caught your attention and then determine what about it was effective.
Good subject lines include ones that pose a question or indicate that the email will answer a question. Make your subject lines no more than 5 or 6 words, and avoid overused words such as “Free,” “Amazing,” “Remarkable,” and “Opportunity.” Make sure to use different subject lines on different days, or people will just tend to delete your email.
One last point – your subject line must be relevant to your ad. If you use misleading subject lines, you are liable to get banned from the safelist.
Using Safelists to Generate Leads:
The key to a successful online marketing campaign is email advertising. And these emails should all be aimed at generating targeted mailing lists. The more lists you have, and the more diversity among your lists, the greater your marketing potential.
The best way to use safelists is not to actually sell your product or goods, but to generate leads. Include a link to your website in your safelist ad, and be sure the ad is enticing enough to make the recipient want to click on your link.
Your link should lead to an opt-in form on your website, which is then linked to an autoresponder. The autoresponder should be set up to generate more information about your product or services that you are attempting to sell.
Make sure the information supplied by the autoresponder focuses on the benefits of your product or service. Figure out what problems your product solves, and use that information as your selling handle. The goal is to get your leads to join your opt-in mailing list.
To make the prospect even more enticing, consider offering a free bonus if they join your opt-in mailing list. Your bonus could be a number of different things, including a link to download a free ebook, an article, report, free ebook library, free ezine, free ecourse, etc.
Once you get people to join your mailing list, your goal is to repeatedly contact them with more and more information about your product or your series of products. Eventually, they will either make a purchase or opt out of the auto responder.
Since the majority of people who read safelist emails do not have a lot of time, the shorter and more targeted the ad, the more effective it will be. Remember, the ad should be directed to making the recipient curious enough to click on your URL link with the intention of getting them to opt-in to your mailing list.
Once they opt-in to your mailing list, you want to keep giving them incentives to stay with you. More bonus offers and the promise of more information about products and/or services is highly effective.
For example, you can offer them a free ebook along with the right to reproduce it or with resale rights. In addition, include more links inside this ebook to other products and services on your website. This is a very effective way to keep building up your mailing list, since every person who is then given or sold this ebook will be able to click on a link that takes them to your website and opt-in list.
Once you have built up opt-in mailing lists, you must learn how to effectively use them in order to change those potential leads into actual customers. The best way to make this happen is to offer them some kind of knowledge that is useful to them and contains quality information. Once you give your prospects something they can actually use, the possibility of them returning the favor and purchasing your product and service grows exponentially.
Another important factor is consistency. Make sure you maintain continual contact with the members on your opt-in list. Keep sending them valuable offers with links to your website. The more aggressive you are, the greater your possible sales.
Make every offer work for you as a sales tool. For example, when you send out a free article, include an offer for the second part available through an autoresponder.
Keep giving your prospects quality information and bonus offers that lead them back to your website over and over and you will garner loyal customers who generate steady profits.
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“You should know that an affiliate program owner gains big amount of money because they are paid for the advertising and the labor. These two things are the biggest expenses when you\’re running a business.” – Zack Lim
“You can control what you say, how you say it, who you say it to. Those are just a few of the variables you control as a marketer.” – Marlon Sanders
How to use the “magic question” to turn cannots into cans, boost those click through rates, ramp up in spite of any economic woes and find your inner power
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Featured Article by Marlon Sanders
My mom used to have a saying when she was feelin’ a little blue.
She’d say, “I’m just gonna go eat weeds!”
I’m from a state in the U.S. called Oklahoma. And my mom was a farm girl. That’s an old saying steeped in farmer tradition. But I think it has something to do with going out to pasture where the cows are.
Here are some things that may make you feel like eatin’ weeds”
Here are some examples:
* Well, click through rates are down. It’s just too bad.
* I wish I could do a jv with that person. But I sent them an email and they didn’t return it. Darn it.
* I tried runnin’ some ads. But hardly anyone responded. So I’m just gonna go out and eat weeds.
* I wrote a sales letter but it’s not converting well enough.
* I’m sending out emails but no one is responding.
* I’m making blog posts but Google isn’t sending me any love.
If you feel like eatin’ weeds, then I have an insight that will help you.
In life, business and marketing, it’s easy to get bogged down by what happens TO you instead of making what you want HAPPEN.
I’m going to share a magic question that literally changes everything.
“What CAN I do to GET the response I want?”
You’ll notice the word CAN is capitalized. There are many things you do NOT control. So there’s no power in focusing on those things.
What DO you control?
That’s step one. What things CAN you control or change? These are your LEVERS for change.
You can control what you say, how you say it, who you say it to. Those are just a few of the variables you control as a marketer.
Then the second thing is to focus on what you CAN do to GET the response you want.
People aren’t reading your emails? OK. What CAN you say or do to GET them to read your emails?
The difference is active vs. passive.
When you’re passive, things happen TO you. When you’re active, you focus on what actions you can TAKE to make what you want happen.
You’re the one doing the acting vs. being the one acted upon by forces you can’t control.
People aren’t joining your email list? What CAN you control? What are your levers?
You control who you get to your Squeeze page. You control the message on the page when they get there. You control the graphics.
The main thing is the message. What message WOULD get attention and compel people to join your list?
That question is the starting point of taking control.
Anthony Robbins has a great CD called “The Power of Questions” or something along those lines. It’s simply about solving problems by asking better questions.
The questions you ask yourself determine your focus.
There’s no question that in the U.S. things are in a downturn. You can sink into a passive “things-are-happening-to-me” mindset and feel you have no control.
Or you can control the things you can:
1. Get more people to your web site or Squeeze page.
You control your marketing. Run some ezine ads. Do pay per click. Buy banner ads. Ramp up promotions to your affiliates.
2. Split test your marketing message
The greatest point of leverage you have in your business is your marketing message.
3. Be more compelling
You’re competing for attention. So turn it up a notch or two.
What DO you control? This next week I want you to think about that. Instead of looking at things you can’t control like the economy, focus on the things you CAN control.
That little shift changes everything.
You can either go out and eat weeds like my momma used to talk about.
Or you can ask yourself the “magic question”: What DO I control and what CAN I do to get the response I want?
Marlon Sanders
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Marlon Sanders is the author of “The Amazing Formula That Sells Products Like Crazy.” If you’d like to get on his mailing list and receive tips, articles and information about online marketing, visit:
==> www.marktse.com/recommend/amazingformula/
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You may reprint this free article on your own website, blog, and ezine by reserving the resource box with clickable active links.
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