“The most valuable thing you have is your mind, the Master Mind.
Napoleon Hill said it was the source of all great business success.” - Marlon Sanders
How Walter Used Chapter 10 to Go From Nothing to 600 Million — and How You Can Use It Too
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Featured Article by Marlon Sanders
Do you know where your “money hookup” is?
Let me explain:
Back in 1994 I was marketing on AOL and Compuserve.
In the AOL classified ads there was this ad by a dude giving away a free copy of a direct marketing book if you bought is product. The sales letter was well-written.
I emailed the dude and asked where he learned copywriting.
Since there were only 3 or 4 decent books at the time teaching direct response copywriting, naturally he replied “Tested Advertising Methods” by John Caples.
I freaked out!
That was where I’d learned to write copy also.
We became instant friends.
Later, I got a job writing sales letters for National Response Corporation, a big player in the guru business at the time.
And I hooked up my new friend with this company to sell his products. I didn’t do it out of some ulterior motive. I just believe what goes around comes around.
Sure enough. That cemented our friendship. Now, my friend was writing the ONLY newsletter on the new, emerging field of Internet marketing.
And a large seminar company was getting OUT of the 900 number business INTO the Internet marketing business. They contacted my friend and asked if he could put together several speakers to do Internet marketing seminars.
My friend said yes.
And off on the road we went doing our first Internet marketing gigs.
That friend was Jonathan Mizel. And the other partner in crime was Declan Dunn. Over the years we created a lot of waves in Internet marketing. And became very influential. We did over 120 seminars around the world.
But it all started with me making a friend online.
Declan went on to become a consultant to Amex and other big companies and corporations. He speaks at prestigious events like Affiliate Summit and others.
Jonathan started a coaching club that Carlos Garcia, Perry Marshall, Keith Baxter, Frank Kern and many others were members of.
I went on to innovate many marketing methods that are now just accepted as part of Internet marketing standard practice.
Times change and life marches on.
I’m out making new friends. One of my new friends is Daegan Smith. And Daegan has already made valuable contributions to my life. And hopefully me to his.
Another very new friend is Michael Jones.
And there’s Lee Mcintyre, who is a very cool dude.
I have no idea where these acquaintances and friendships will go or grow.. You never know.
Where is YOUR “money hookup”?
What I can tell you is if you just meet people online who you resonate with, who you think are cool and interesting…and if you help each other out, you never know what will become of it.
I didn’t call up Mizel when I first met him begging for a JV. I helped him sell a few of his products via the company I was writing for. No big thang.
But what comes around, goes around.
At the time I met Mizel and Dunn, none of us were big names. The big names at the time were Jay Abraham, Dan Kennedy, Ted Nicholas, Bill Myers, and Gary Halbert.
Pretty hard to get those guys to do a JV.
So we didn’t try.
We formed our own friends and made our own luck.
Your “money hookeup” isn’t in getting me, Mike Filsaime, Frank Kern or whoever it is you admire to do a JV with you no more than my luck was in getting Dan Kennedy or Jay Abraham to promote my new product.
It was in forming a team with some young, hungry marketers who were smart, savvy and go-getters.
That’s why Daegan is a new friend. He’s still hungry. When you build your relationships, you look for people who are hungry.
If you wanna find YOUR money hookup, do what I do. Go find people you like, respect and resonate with.
Make friends.
Help each other out. Grow each others businesses.
You’ve gotta look beyond the quick fix of getting them to email for you instantly like you’re an email addict hopped up for your next hit.
Most of the people I meet, even people I think at first are friends, can’t WAIT to ask me to mail my list. You can see it in their eyes and hear it in their voice.
They’re being nice for one reason — my list.
I reckon that’s like a pretty girl who can see through the intentions of guys befriending her. And the least valuable thing a hot guy or gal has to offer is that night in bed.
And the most valuable is their emotions. And everybody gets it wrong.
Everybody thinks the most valuable thing another marketer has is their list. And granted, a list has great value. But to those who understand, that’s the least valuable thing another marketer has to offer you, no matter how large or responsive the list.
When I meet someone new, I give. I give some of my emotions. I share information. It’s a test to see if they give back.
It’s rare for me to find someone at my level who I resonate withand who isn’t jonesing for me to email for ‘em, like a crack addict who is desperate for a fix.
But when I do, it’s a nice thing.
Like my friend Kirt Christensen. We often talk on the phone. And he’s my Adwords go-to guy. Kirt is a master at it. But Kirt was always a friend first. And never really cared if I emailed for him or not.
It’s funny. Because Kirt is one of the brightest, most talented and accomplished Internet marketers I know. But he doesn’t have the high profile of some of the other marketers because he does his own thing and doesn’t seek out the big product launch JV hits.
I’ve never felt he got the respect he deserve. It’s almost a joke between us.
When we spoke at Andrew’s huge event in UK, Kirt had like the worst speaking slot. We joked about it. The irony is he outsells most all other speakers consistently.
For example, he holds the record at Big (Armand’s Big Seminar is referred to as “Big” in the trade). Anyway, Kirt’s my “dog” and we’ve been through good times and bad times in this biz.
Let me also say this — the friends or people who think the greatest thing I have to offer them is an email to my list don’t get it.
They really don’t get it.
The most valuable thing you have is your mind, the Master Mind. Napoleon Hill said it was the source of all great business success.
Everyone reads “Think and Grow Rich.” But no one understands it. Truly they don’t.
It’s all about chapter 10.
Depending on your version of the book, chapter 10 is called “The Power of the Mastermind.”
Back when I spun words for a living, my best client was Walter Hailey. He was worth 600 million. A million dollar product launch didn’t even impress him.
Anyway, Walter owed his success to chapter 10. And when people would ask him for help as they often did, he’d tell ‘em to go read chapter 10 THEN come back.
After they read chapter 10, if they “got it” they didn’t NEED to come back. And if they didn’t, they didn’t get it.
So this has been a long email.
And 99% have bailed out by now. But if you haven’t, then you know your money hookup is “The Mastermind.” Chapter 10.
It’s all about chapter 10.
Everyone thinks what Napoleon Hill said was that “the secret” was the 13 principles. That was NOT it.
The secret is and was chapter 10.
The thing about life is, it moves on. Like it or not. It moves on. There are days I miss goin’ down to Hunt, Texas where Walter had his ranch. And hearin’ him tell the old stories ’bout how he couldn’t sell insurance to anyone.
Until he read chapter 10.
And later sold a billion dollars and bought the company he was sellin’ for.
I still got this DVD here of Walter speakin’. And telling that story as only he could tell it. And when he does, I find that copy of TAGR (Think and Grow Rich) and read chapter 10 one more time.
If Walter were here, he’d tell you all about it. And how it changed his life.
But he’s where Corey, Ken Giddens, Ken Kerr, Jim Wilson and so many others who’ve been in this business are. So for now, I reckon I carry the torch of chapter 10.
Chapter 10.
The Power Of The Mastermind.
Best wishes,
Marlon Sanders
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Marlon Sanders is the author of “The Amazing Formula That Sells Products Like Crazy.”
Give me a few minutes and I’ll show you how the Amazing Formula can sell your products like crazy! Whether you’re selling on the Internet or offline, the formula will work for your business!
Click here to take “The Amazing Formula!” for a test drive:
==> www.marktse.com/recommend/amazingformula/
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“Few decisions are based on intelligent analysis, but rather on emotional response. Few actions are based on accurate data, but rather on impulsive feelings.” - Jimmy Brown
