MarkTse.com Internet Marketing Blog

“Using the services you promote through your affiliate links is both a vote of confidence in the services and can provide powerful outlets to promote the product.” – Neil Anuskiewicz

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Why Affiliate Marketing is Important

Affiliate marketing started in 1998. The premise was very simple: there are e-commerce Websites that need visitors through various channels. Other Websites are a possible channel for making sales but you are only going to put a link on your Website if you earn a commission.

If you have affiliate links on your Website and a prospective buyer clicks one and buys, then you get a commission. The e-commerce site links the sale to the link on your Website through a unique offer code that is embedded in your link.

There are basically two kinds of products and services out there: those that customers have to re-purchase (e.g., books) and those that provide recurring revenue. A couple of examples of recurring revenue services are Web hosting and email marketing services. The thing that recurring revenue services have in common is that the customer does not, barring a problem with the service, make the buying decision over-and-over again each time they need the service. If they are happy with the service, they keep paying for it every single month.

Why is Recurring Revenue Better for Affiliate Marketers?

With a monthly recurring revenue service, you sell a customer the service once and they pay every month until they cancel the service. If you are part of a good affiliate programs with companies that sell high-quality recurring revenue services, you can earn commission from that customer’s buying decision for months or even years after the initial sale. As you bring in more business through your affiliate link, your monthly commissions grow. Over time the recurring commission can add up to a significant income stream.

If you are an affiliate for a Web site that sells a product like books, you get a commission every time someone clicks on your Website and buys a book from the company for which you are an affiliate. The problem is that you have to rely on people coming every month to buy books through your link and you have little opportunity to earn monthly, recurring revenue from the same customers. You have to rely on making a lot of sales through your affiliate link every month to keep the income flowing.

Use and Promote the Services

There is a saying in business that you should always use your own product or service. Someone who works at Ford probably does not drive into the parking lot at work in a Toyota and vice-a-versa. Using your own product or service is a vote of confidence. The same logic applies to those services for which you are an affiliate. Using the services you promote through your affiliate links is both a vote of confidence in the services and can provide powerful outlets to promote the product. This is especially true if the service you are promoting is a marketing service.

For example, if you are an affiliate of an Email Service Provider (ESP) you could actively use the service for your own email marketing needs, and include a link at the bottom of every email you send out promoting the service through your affiliate link. If one of your subscribers gets an attractive email newsletter or promotion they may be compelled to click on the affiliate link and sign up for the service. Those purchases can add greatly to your recurring revenue stream.

Click This Link to Discover the Amazing System to Build an Empire Of Recurring Income Streams — Without Paying Single Dime to Create Your Own Product or Service Now!

==> www.marktse.com/affiliate-lifetime-income/

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Neil Anuskiewicz is the Business Development Director for the StreamSend Email Marketing service. StreamSend has a very strong Email Marketing Affiliate Program.

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“If you want to start a membership website, the process up and down can seem a little overwhelming. But start with small steps, grow your business slowly and you are sure to have some success.” – Daryll Butler

“No need to guess any longer what your niche market wants and who they are. Complete the pre-marketing niche checklist to know for sure.
” – Susan Reid

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Featured Article by Susan Reid

There is a tremendous excitement in the air about niche marketing. Why? It’s the best way to get the most bang for your buck. And more than ever, marketing your product or service to a specific group of people is what funnels prospects to your website.

However, when you are a small business owner just starting out, niche marketing may seem counter-intuitive. After all, marketing to a larger group of people will net more sales, right?

As a small business start up consultant, getting my clients to focus on a specific niche market is one of the most challenging parts of my job. Often, they resist, saying, “I don’t want to restrict my market because if I do I’ll get fewer sales.” “Do you have an unlimited supply of dollars?” I ask them, “Because you’ll need millions to market to a broad market group.”

Is it okay with you if I save you months of agony and millions of dollars?

Good! Here are the three things every first-time small business owner must know before they market to their niche group.

Pre-marketing Niche Checklist

1. Do you know who isn’t in your target market?

Ruling out who isn’t in your niche is a fun way to get around the resistance many first-time small business owners have to narrowing their niche. Go crazy here. Consider your niche. Now, list all the things you know for certain about who your niche isn’t. How old aren’t they? Where don’t they live? What kind of a lifestyle don’t they engage in? Where don’t they hang out, live, or eat. What don’t they buy? What luxuries don’t they want? What aren’t they saving for? What product or service don’t they need you to supply?

This approach easily and effortlessly narrows the market. Besides that, it’s creative and fun. After answering this question, you will be much closer to determining who your niche market is and more open to focusing your business to serve a specialized, smaller niche group.

2. What problems do your competitors already solve for your niche?

In all my years of helping women start up businesses, every time I’ve ask the question, “What product or service does your niche need,” they’ve predictably responded with what product or service they are excited about rolling out. They haven’t a clue as to what their competitors already offer. Far worse . . . they don’t know what their niche actually needs.

To keep the focus off my client’s need and on her niche’s need, I’ve found focusing on her niche market’s competition to be a great work-around solution.

Engaging in market research at this stage of the start-up process gives you the inside scoop on your competition. You’ll come to know were the gaps are, and begin to formulate solutions. As you examine each of your competitors write down the answers to these questions:

+What products and services do they offer?

+What problems do you think they’re solving?

+How would you solve this very same problem?

Armed with the answers to these questions, you are ready to position your solutions for success.

3. What solution is your niche market willing to buy?

This question is designed to shift your thinking from what you are selling to what your niche market is buying. What are they willing to pay for? How much are they willing to spend? Why do they want it? You are placing yourself in a very powerful marketing position by knowing the answer to these three questions.

From this position, you can now focus your energy and resources on developing specific solutions that you know will be relevant and meaningful to your niche group. Ones you know they are willing to buy and want.

No need to guess any longer what your niche market wants and who they are. Complete the pre-marketing niche checklist to know for sure. You’ll save money, avoid months of agony, and attract a steady stream of potential buyers to your website, if you do these things before you market to your niche. Figure out who your niche market isn’t and what your market’s problem is so you can deliver your product with confidence.

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Click Here to Download a Pre-marketing Niche Checklist Right Now:

==> www.marktse.com/nichechecklist/

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Interested in learning more about how you can connect your passion to the needs and wants of your niche market? Then get instant access to your own free PDF copy of “Doing What You Love: Multiple Streams of Passion” at www.SuccessfulSmallBizOwners.com

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“One area of features that definitely makes a membership site unique is what the site has to offer as far as specialized content such as articles, ebooks, audio and video materials, forums and chat rooms or a discussion board.” – Sean Mize

Hi Fellow Internet Marketer,

The sad reality is this: the average affiliate doesn’t generate an affiliate commission check big enough to take their family out to dinner.

Why is that a “sad” reality? Simply because most affiliates are sincere, hard-working folks who really are trying to make it work and they are just competing with so many other affiliates that it’s just not working.

THINK ABOUT THE MATH: If there are 5,000 affiliates doing some kind of promotion for an offer and they all just average “ONE” sale, that’s 5,000 customers who are off the market for that offer. For many offers that’s complete saturation … most products simply don’t sell that many copies. And no affiliate can get by on “one” sale.

Competition is killing the average affiliate.

Let me repeat that last statement again because it’s so true.

Competition is killing the average affiliate. It’s past the point where there are too many people all vying for the same limited number of sales.

And many of those other affiliates are “gurus” and “super affiliates” with lots of influence… big lists, high-traffic sites and so forth.

How can the “average” affiliate compete?

While that’s a bleak (and accurate) picture of affiliate marketing ten years after I started, there is some very encouraging news…

The “Average” Affiliate Can See “Above Average” Commissions Starting With Their Very Next Check!

Here’s the point where I really believe you’re gonna have a complete mental shift in how you approach affiliate marketing.

I want to share a simple statement with you that will produce significant results for your affiliate marketing business if you realize how critical it is … and if you use it. Let this sink in…

Any affiliate can see an immediate spike in the size of their affiliate commission checks by working smarter, not harder.

And that’s what Jimmy D. Brown shows you how to do with his latest special report…

“Affiliate Payraise – 27 Ways To Increase Your Affiliate Commissions”

==> http://www.marktse.com/recommend/jb/pay/

Yes, you read that correctly … he identifies a whopping TWENTY-SEVEN (27) ways to increase the size of your affiliate commission checks.

If you are involved at all in affiliate marketing (and who isn’t?) then you need to immediately grab a copy of this 40 page, low-cost report.

Why do I say “immediately”? Is this another “marketing ploy”? Has Jimmy decided to sell only a limited number of copies? Is there a time-limited bonus?

No — none of the usual marketing mumbo jumbo applies here.

The reason I say you need to “immediately” grab a copy is simply this: everything you’re doing as an affiliate can produce bigger commission checks for you if you apply the strategies he outlines in this manual.

==> http://www.marktse.com/recommend/jb/pay/

Said another way: you’re leaving money on the table if you’re not using the things he teaches.

Said still another way: your next affiliate checks that’s coming your way in the next week or so can be a BIGGER check if you start using these strategies NOW.

It’s time to give yourself an “affiliate payraise”!

Click This Link to Discover All the Details Now:

==> www.marktse.com/recommend/jb/pay/

To Your Affiliate Marketing Success,

Mark Tse