“The most valuable thing you have is your mind, the Master Mind.
Napoleon Hill said it was the source of all great business success.” - Marlon Sanders
How Walter Used Chapter 10 to Go From Nothing to 600 Million — and How You Can Use It Too
A most unusual article you’ll only read here. Print, save and SHARE
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Featured Article by Marlon Sanders
Do you know where your “money hookup” is?
Let me explain:
Back in 1994 I was marketing on AOL and Compuserve.
In the AOL classified ads there was this ad by a dude giving away a free copy of a direct marketing book if you bought is product. The sales letter was well-written.
I emailed the dude and asked where he learned copywriting.
Since there were only 3 or 4 decent books at the time teaching direct response copywriting, naturally he replied “Tested Advertising Methods” by John Caples.
I freaked out!
That was where I’d learned to write copy also.
We became instant friends.
Later, I got a job writing sales letters for National Response Corporation, a big player in the guru business at the time.
And I hooked up my new friend with this company to sell his products. I didn’t do it out of some ulterior motive. I just believe what goes around comes around.
Sure enough. That cemented our friendship. Now, my friend was writing the ONLY newsletter on the new, emerging field of Internet marketing.
And a large seminar company was getting OUT of the 900 number business INTO the Internet marketing business. They contacted my friend and asked if he could put together several speakers to do Internet marketing seminars.
My friend said yes.
And off on the road we went doing our first Internet marketing gigs.
That friend was Jonathan Mizel. And the other partner in crime was Declan Dunn. Over the years we created a lot of waves in Internet marketing. And became very influential. We did over 120 seminars around the world.
But it all started with me making a friend online.
Declan went on to become a consultant to Amex and other big companies and corporations. He speaks at prestigious events like Affiliate Summit and others.
Jonathan started a coaching club that Carlos Garcia, Perry Marshall, Keith Baxter, Frank Kern and many others were members of.
I went on to innovate many marketing methods that are now just accepted as part of Internet marketing standard practice.
Times change and life marches on.
I’m out making new friends. One of my new friends is Daegan Smith. And Daegan has already made valuable contributions to my life. And hopefully me to his.
Another very new friend is Michael Jones.
And there’s Lee Mcintyre, who is a very cool dude.
I have no idea where these acquaintances and friendships will go or grow.. You never know.
Where is YOUR “money hookup”?
What I can tell you is if you just meet people online who you resonate with, who you think are cool and interesting…and if you help each other out, you never know what will become of it.
I didn’t call up Mizel when I first met him begging for a JV. I helped him sell a few of his products via the company I was writing for. No big thang.
But what comes around, goes around.
At the time I met Mizel and Dunn, none of us were big names. The big names at the time were Jay Abraham, Dan Kennedy, Ted Nicholas, Bill Myers, and Gary Halbert.
Pretty hard to get those guys to do a JV.
So we didn’t try.
We formed our own friends and made our own luck.
Your “money hookeup” isn’t in getting me, Mike Filsaime, Frank Kern or whoever it is you admire to do a JV with you no more than my luck was in getting Dan Kennedy or Jay Abraham to promote my new product.
It was in forming a team with some young, hungry marketers who were smart, savvy and go-getters.
That’s why Daegan is a new friend. He’s still hungry. When you build your relationships, you look for people who are hungry.
If you wanna find YOUR money hookup, do what I do. Go find people you like, respect and resonate with.
Make friends.
Help each other out. Grow each others businesses.
You’ve gotta look beyond the quick fix of getting them to email for you instantly like you’re an email addict hopped up for your next hit.
Most of the people I meet, even people I think at first are friends, can’t WAIT to ask me to mail my list. You can see it in their eyes and hear it in their voice.
They’re being nice for one reason — my list.
I reckon that’s like a pretty girl who can see through the intentions of guys befriending her. And the least valuable thing a hot guy or gal has to offer is that night in bed.
And the most valuable is their emotions. And everybody gets it wrong.
Everybody thinks the most valuable thing another marketer has is their list. And granted, a list has great value. But to those who understand, that’s the least valuable thing another marketer has to offer you, no matter how large or responsive the list.
When I meet someone new, I give. I give some of my emotions. I share information. It’s a test to see if they give back.
It’s rare for me to find someone at my level who I resonate withand who isn’t jonesing for me to email for ‘em, like a crack addict who is desperate for a fix.
But when I do, it’s a nice thing.
Like my friend Kirt Christensen. We often talk on the phone. And he’s my Adwords go-to guy. Kirt is a master at it. But Kirt was always a friend first. And never really cared if I emailed for him or not.
It’s funny. Because Kirt is one of the brightest, most talented and accomplished Internet marketers I know. But he doesn’t have the high profile of some of the other marketers because he does his own thing and doesn’t seek out the big product launch JV hits.
I’ve never felt he got the respect he deserve. It’s almost a joke between us.
When we spoke at Andrew’s huge event in UK, Kirt had like the worst speaking slot. We joked about it. The irony is he outsells most all other speakers consistently.
For example, he holds the record at Big (Armand’s Big Seminar is referred to as “Big” in the trade). Anyway, Kirt’s my “dog” and we’ve been through good times and bad times in this biz.
Let me also say this — the friends or people who think the greatest thing I have to offer them is an email to my list don’t get it.
They really don’t get it.
The most valuable thing you have is your mind, the Master Mind. Napoleon Hill said it was the source of all great business success.
Everyone reads “Think and Grow Rich.” But no one understands it. Truly they don’t.
It’s all about chapter 10.
Depending on your version of the book, chapter 10 is called “The Power of the Mastermind.”
Back when I spun words for a living, my best client was Walter Hailey. He was worth 600 million. A million dollar product launch didn’t even impress him.
Anyway, Walter owed his success to chapter 10. And when people would ask him for help as they often did, he’d tell ‘em to go read chapter 10 THEN come back.
After they read chapter 10, if they “got it” they didn’t NEED to come back. And if they didn’t, they didn’t get it.
So this has been a long email.
And 99% have bailed out by now. But if you haven’t, then you know your money hookup is “The Mastermind.” Chapter 10.
It’s all about chapter 10.
Everyone thinks what Napoleon Hill said was that “the secret” was the 13 principles. That was NOT it.
The secret is and was chapter 10.
The thing about life is, it moves on. Like it or not. It moves on. There are days I miss goin’ down to Hunt, Texas where Walter had his ranch. And hearin’ him tell the old stories ’bout how he couldn’t sell insurance to anyone.
Until he read chapter 10.
And later sold a billion dollars and bought the company he was sellin’ for.
I still got this DVD here of Walter speakin’. And telling that story as only he could tell it. And when he does, I find that copy of TAGR (Think and Grow Rich) and read chapter 10 one more time.
If Walter were here, he’d tell you all about it. And how it changed his life.
But he’s where Corey, Ken Giddens, Ken Kerr, Jim Wilson and so many others who’ve been in this business are. So for now, I reckon I carry the torch of chapter 10.
Chapter 10.
The Power Of The Mastermind.
Best wishes,
Marlon Sanders
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Marlon Sanders is the author of “The Amazing Formula That Sells Products Like Crazy.”
Give me a few minutes and I’ll show you how the Amazing Formula can sell your products like crazy! Whether you’re selling on the Internet or offline, the formula will work for your business!
Click here to take “The Amazing Formula!” for a test drive:
==> www.marktse.com/recommend/amazingformula/
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“Wealth may not be instant as many “scamming” offers claim, but follow the basics to start and you will see changes within a few weeks and understand how to get more.” - keber
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“The thing that STOPS a lot of people from becoming a producer and a promoter is FEAR of getting it WRONG! You want it all to be perfect, to be right, to NOT make mistakes.” - Marlon Sanders
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Featured Article by Marlon Sanders
How to Go From Being A Consumer Of Internet Marketing
Info Products To Being A Producer And A Promoter Of
Products, Which Is Where The Action And The Money Is
Today’s the day, you know.
The day the magic bullet ends.
I’m not here to sugar coat things.
To candy coat his business and sell you sandcastles, dreams
and illusions of an easy life that doesn’t exist.
Here’s the truth:
The money is in producing and promoting products, NOT in
consuming “how to” info products.
Having said that, last year I spent $37,500 consuming ebooks,
courses, teleseminars and so forth on marketing.
In other words, I AM a consumer.
But dominantly, I’m a producer and a promoter of products.
My job in life is to come up with new products that create
value for my customers and to promote them to the best of
my ability within the time and money constraints I decide
on.
“Marlon, I have SPENT a small fortune. I have BEEN in
coaching programs. I have BOUGHT the course. How come I’m
NOT making any dough?”
Answer: You’re consuming. But are you PRODUCING and PROMOTING?
And are you doing it more than ONCE? Are you out there playing
the Game every day?
Let me explain…
The problem I see a lot of people have is they consume,
consume, consume. But NEVER cross the bridge to creating,
producing and promoting.
Fundamentally, you ARE a creator. It’s a law of life. You
don’t get money from others until you create or possess
some sort of value they want and are willing to exchange
for.
The thing that STOPS a lot of people from becoming a producer
and a promoter is FEAR of getting it WRONG! You want it
all to be perfect, to be right, to NOT make mistakes.
Well, you can throw that out the door right now.
No matter how many courses you buy, you WILL make mistakes,
you WILL waste time, you WILL waste money. Then why do I
buy info products? Because I hate learning curves.
I hate figuring things out the hard way. I like doing it
the easy way.
But people get stuck there also. This program sounds good.
Then the next one sounds better or even more perfect.
Let me tell you what I’ve found — there’s often a difference
between what is SAID and what is DONE. Meaning, people tell
YOU to do one thing while they DO something else.
You’ll notice most Internet marketing teachers DO things
in their promotions they don’t teach. That’s because they
feel they need to 1-up their customers.
They need to have audio tricks, podcasts tricks, video tricks
that are PROOF they have superior knowledge and skill.
When you go, “Wow, that was cool! How did they do that?”
When you say that, you can pretty much bet you’ll never find
out.
I have an issue with that. If I pay you to show me then you show
me something entirely different, yeah, I have a problem with that.
Show it, reveal it, teach it or shut the (#_$ up!
I see a LOT of teachers who have huge, massive results. Which is
totally awesome. And their products are great theory. But they
NEVER reveal their secrets. They never really teach YOU how to
do exactly what THEY do.
They have the cool pdf’s. They have the cool videos. They have the
trick blog graphics. Their video streams perfectly. They have
hotshot designers. They have awesome video editors. They have great
writers.
But they never tell you WHO these people are. Or HOW to create the
PDF graphics. Or how much they PAY the writers or video editors.
Or where and HOW they hired them and HOW specifically they manage
them.
Personally, I think it’s a crock. They teach one thing and DO
another. And everybody acts like it’s all so great what they’re
teaching. Don’t you WONDER exactly how they get their PDF’s
distributed by everyone under the sun? Or how much they paid to
get that video edited. Or WHO did those killer graphics? Or
what the squeeze page really LOOKS like that built that 100,000
list?
Or whatever the case may be. I’m just saying I think you deserve
more.
Anyway, my goal is to “out” many of these methods. At least the
ones that have to do with promoting. You know, some of the real
tricks about how you do the cool podcasts, videos, pdf’s, etc.
You know those trick PDF’s you see with cool graphics? They’re
probably done in Adobe In Design. But you can ALSO do them in
Power Point or Photoshop Elements if you know how.
You know those totally cool video effects? Probably done in Adobe
After Effects. Which is not too hard a program to learn, although
it isn’t for newbies.
I think the test of a guru is NOT how tricked out THEIR list, PDF’s
or whatever is. It’s do they empower YOU to go and do thou
likewise?
Or are they just building their own little kingdom and keep the
secrets to themselves? Like HOW do you get trick graphics like that
on your blog? Who did them and how much did you pay?
Or HOW do you shoot video that looks that good? Or how did you get
those cool graphics on there? Where did you buy those sound
effects?
Now WHAT did that squeeze page look like exactly and HOW exactly
did you get those 200,000 emails on your list?
Whose empowering whom?
Who is performing MAGIC TRICKS and illusions, CHARGING you for the
secrets then NOT taking you back stage and teaching you some lame
basic sleight of hand trick?
This is about YOU.
I want to encourage and empower YOU to become a creator, producer
and promoter.
I want YOU to have cool pdf’s, cool videos, cool podcasts, cool
web graphics. I want YOU to build that nice cash cow list.
Can you TALK? If you can, start doing podcasts as soon as you
can, even if no one is listening. At least you can post your
podcasts on your blog and send them out to podcast directories.
Create and send audio postcards to whatever list you have.
Don’t have a list? Create AUDIO something or the others that
you GIVE away on a squeeze page to GET subscribers.
Can you WRITE?
Then get busy. Spend 30 minutes or 1 hour a day writing. “But
Marlon, I can’t type!” I just talked last weekend to a best-selling
author with many books who types with TWO fingers! No bull.
So if you can write, get your blog up and start doing posts.
Write emails and sends them to your list. Don’t have a list? Write
a free report, promote it and you’ll HAVE a list.
Now, if you can’t write and can’t talk, you better get a business
partner or get REALLY good bidding out jobs on elance.com!
Here’s my simple point:
You’ve gotta find ways to COMMUNICATE with your target audience
and get it going. You get better by DOING. Become a compulsive
DOER. You’ve got to add DOING to your LEARNING.
And the first step to doing that is to get over the fear of NOT
doing it right! The way you DO it right is by getting started
and DOING. Then, when you get stuck or make mistakes go back to
your info products and get help. Or go to a forum and get help.
The money in this business is made by creating, producing and
promoting.
You ARE a creator by design. If you have kids, you’re a creator.
If you sing or speak or write, you’re a creator.
Your creations do NOT have to be perfect. Few are.
They DO have to be something others want to exchange money for!
That’s the criteria. Will others PAY for your creations? If
not, get better at it or create something else. And get better
at the promoting of your creations.
The best artist does NOT make the most money. The best promoter
makes the most money.
Now, a LOT of Internet marketing includes web design. You need
PAGES on the web. Those pages have TWO things — design and COPY.
If you can ONLY learn ONE, learn to WRITE COPY! But I’d advise
you to get decent at both. It gets really frustrating if you can’t
do any web design yourself.
But it gets really EXPENSIVE if you can’t write any copy yourself.
I love graphic design. I really enjoy mucking around with Photoshop,
even though I’m not that good at it.
What I AM good at is writing copy.
So if you can ONLY learn one skill, learn to write copy. Or, if
you can’t write good, learn to sell on TELESEMINARS. Good enough.
Lots of people in this business make great livings pitching products
via teleseminars.
My friend, this is NOT a complicated business in terms of strategy.
1. You target people who are likely to buy and have the money to
buy.
2. You offer them something VERY appealing for free to get them to
identify themselves as potential buyers.
3. You make an irresistible OFFER to get them as a first time
customer and build trust.
4. You SELL them more by sending emails that sends them to podcasts,
video, screen video, webinars or teleseminars.
Let’s be honest…
The FUN part of this business is learning.
The DOING part gets frustrating. It’s a technology business.
Servers go down. Autoresponders muck up. Software NEVER integrates
like it’s supposed to.
There’s a learning curve anytime you wanna do something new.
But THAT is where the money is also.
What I do for money pretty much is remove the learning curve. Take
the pain out of the learning curve.
Anytime there’s pain, there’s money.
But the money is in being a PRODUCER and a PROMOTER.
The challenge is to overcome the PAIN of things not working, of
NOT knowing which product to produce or hot button to put in the
headline or email to write.
And you’ll NEVER know for sure. Gurus don’t know. Don’t kid yourself.
They ACT all certain because people want to buy CERTAINTY.
But they aren’t certain.
There ARE no definitive answers. NONE! Business and life isn’t a
connect-the-dots affair. It’s not the real world.
Real world is you struggle with decisions. Real world is you aren’t
sure. Real world is 7 things don’t work and 3 DO work.
And if you never do the 7 the don’t work, you’ll never find the 3
that do.
Most people struggle under the illusion that gurus make all 10
things work.
Wrong.
Don’t care who the person is. The law of life is 7 things don’t work
and 3 things do. I could cite research done on something like 10,000
projects or experiments that validate this.
To sum up:
1. The money is in producing and promoting, not consuming
2. Consuming helps you shortcut learning curves
3. You’ll make mistakes and get it wrong. Live with it
4. You’ll never be certain
5. When you ARE certain, the rules change
6. You have to try 10 things to find the 3 that work
The people who succeed overcome the pain of doing.
That’s the BIG secret.
They execute. Period. End of story. They do 10 things for everyone
else’s 1 thing. But that’s also where the THRILL is. There’s a
certain THRILL in the doing. A certain adrenalin. A certain
excitement.
You don’t get that sitting on the sidelines. You get THAT playing
the game. You gotta get IN the game and PLAY the game to win.
You get IN the game the moment you start producing and promoting.
And at first, you’ll probably do it wrong. You’ll get it wrong.
You’ll choose a bad target market or a dumb product idea.
It’s just the way the game works.
You get BETTER at the game by playing. You can READ chess books all
you want. But you’ll NEVER be a great chess player till you pick up
a board and get your king captured and you kick yourself over making
a dumb move.
The thrill, the excitement is in the PLAYING. And also the mistakes,
the pain, the learning. You don’t get one without the other.
Now, my new Promo Dashboard takes as much as the learning curve out
of the way as I could. It helps you avoid as much of the pain as
possible.
The purpose of the Dashboards is to HELP you execute. There’s still
holes or things we overlooked. I try to cover everything. But
there’s always something you forgot or didn’t put in.
You’ll still screw up or get stuck on this or that. I’m gonna have
a 60-day forum on Promo Dashboard to help out some.
Yet, this is the process. This is life. It’s not all connect-the-
dots.
It’s more like “be uncertain, not know, do anyway, make mistakes,
do more, some works, do more of that.”
That’s reality.
The thing that gets you buy is passion and a love for what you
do. If you don’t love it, if you aren’t passionate about it, you
have a long row to hoe.
If you produce and promote like crazy in this business, sooner or
later, the tide will turn your way.
That is what I believe.
Marlon
P.S. I meet people on seminars, get a lot of blog posts, etc.
from people who say, “Marlon, I loved this or that Dashboard or
I loved Amazing Formula or used Push Button Letters.”
Or, “I saw you at the seminar and boy were you funny!”
And I love positive feedback. But if you really wanna put a smile
on my face, then this is it: “Marlon, you gave me that push I
needed to make the transition from being a consumer to a producer
and a promoter. Here’s what I’m producing or promoting TODAY!”
I didn’t say you had to make a zillion or whatever. But that you
get it and that you’re producing and promoting, THAT is the thing.
If you do that, then LEARN and increase your skill, do it and do
it and get better at it …..
See, THEN the bux come.
THEN, your ship comes in.
A lot of people want a magic wand they wave and money comes in
the door. They want a magic bullet. The magic system that
can’t fail.
My friend, there isn’t one. Stop looking. Seriously.
The magic is in YOU taking action, and producing and promoting.
THAT is when the good things happen.
As soon as you get a system up and running, you can HIRE people
to run it for you like I do.
That is when the “lifestyle” kicks in. That’s when the “lazy”
part kicks in.
But you gotta get in the Game and get things running first.
THEN you hire people and farm out your systems.
That’s how I’ve not worked a lot in years. I got a system
up and running and then hired virtual assistants and recently
a few employees.
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Marlon Sanders is the author of “The Promo Dashboard.”
If you want to see it, go to:
==> www.marktse.com/recommend/infoproduct/
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You may reprint this free article on your own website, blog, and ezine by reserving the resource box with clickable active links.
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“Making smart modifications and carefully testing them might turn what appears to be a loser into an impressive moneymaker.” - Jo Han Mok
